Lighthouse Mobile
· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.Detailed Report
Audit breakdown by category with detailed findings.
Performance
Insights
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Performance issues directly impact user engagement and conversion rates.
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Performance issues directly impact user engagement and conversion rates.
3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.
Performance issues directly impact user engagement and conversion rates.
A long cache lifetime can speed up repeat visits to your page. Learn more about caching.
Performance issues directly impact user engagement and conversion rates.
Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.
Performance issues directly impact user engagement and conversion rates.
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.
Performance issues directly impact user engagement and conversion rates.
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Performance issues directly impact user engagement and conversion rates.
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Performance issues directly impact user engagement and conversion rates.
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Duration |
|---|---|---|
| www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226 | 35.3 KiB | 451 ms |
| www.socialmediatoday.com/static/js/divecounter.js?561916200326 | 4.6 KiB | |
| www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226 | 16.1 KiB | 150 ms |
| www.socialmediatoday.com/static/css/smt_app.css?150116090426 | 56.5 KiB | 451 ms |
| cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js | 53.8 KiB | 1.3 s |
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Performance issues directly impact user engagement and conversion rates.
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Performance issues directly impact user engagement and conversion rates.
| URL | Resource Size | Est Savings | |
|---|---|---|---|
A large outdoor sign features Meta's blue infinity loop logo on a white backgro… div.medium-4 > figure.feed__image-container > a.feed__image > img | /sbG8QjJxsOqX9Q5NUTercv1D5-gIgpYg5XDlRJKENZc/g:ce/rs:fill... | 141.4 KiB | 128.2 KiB |
Pinterest CPG research div.medium-4 > figure.feed__image-container > a.feed__image > img | /wmjErKso2sfytMzIfDlgGbJJpLaeUlNMUAQr6pdhe9M/g:ce/rs:fill... | 61.5 KiB | 55.4 KiB |
Edits one year div.medium-4 > figure.feed__image-container > a.feed__image > img | /GXQbyIJUBi51KU52fNcqcVoi5z17o7Zr1oaj_jWUcHQ/g:ce/rs:fill... | 31.5 KiB | 28.3 KiB |
YouTube Shorts time limit div.medium-4 > figure.feed__image-container > a.feed__image > img | /DyPFFXP2V2RWOWROkMSNQtsYDEtlewa5HLLe_Mg5Oxk/g:ce/rs:fill... | 22.3 KiB | 20.0 KiB |
Image attribution tooltip div.medium-4 > figure.feed__image-container > figcaption > img.feed__attribution-icon | www.socialmediatoday.com/static/images/info-icon.png?234917240220 | 4.4 KiB | 4.3 KiB |
These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| socialmediatoday.com/ | 758 ms |
| www.socialmediatoday.com/ | 0.0 ms |
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Performance issues directly impact user engagement and conversion rates.
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Performance issues directly impact user engagement and conversion rates.
Diagnostics
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| www.socialmediatoday.com/static/css/smt_app.css?150116090426 | 56.3 KiB | 52.8 KiB |
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c>m=4e64h1 | 169.3 KiB | 65.6 KiB |
| www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK>m=4e64h1 | 139.6 KiB | 62.8 KiB |
| www.googletagmanager.com/gtm.js?id=GTM-55G8WRR | 146.0 KiB | 51.7 KiB |
| ak.sail-horizon.com/spm/spm.v1.min.js | 47.7 KiB | 32.5 KiB |
| www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226 | 35.3 KiB | 21.6 KiB |
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
Performance issues directly impact user engagement and conversion rates.
| URL | Total CPU Time | Script Evaluation | Script Parse |
|---|---|---|---|
| www.socialmediatoday.com/ | 1.6 s | 642 ms | 72 ms |
| cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js | 1.2 s | 999 ms | 33 ms |
| Unattributable | 1.0 s | 63 ms | 0.0 ms |
| www.googletagmanager.com/gtm.js?id=GTM-55G8WRR | 715 ms | 614 ms | 86 ms |
| www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c>m=4e64h1 | 643 ms | 510 ms | 82 ms |
| www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK>m=4e64h1 | 485 ms | 398 ms | 76 ms |
| www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226 | 282 ms | 182 ms | 14 ms |
| www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226 | 170 ms | 130 ms | 8.2 ms |
| cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano-ui.js | 123 ms | 87 ms | 20 ms |
| ak.sail-horizon.com/spm/spm.v1.min.js | 109 ms | 87 ms | 22 ms |
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Performance issues directly impact user engagement and conversion rates.
| Category | Time Spent |
|---|---|
| Script Evaluation | 3.8 s |
| Other | 1.2 s |
| Style & Layout | 647 ms |
| Script Parsing & Compilation | 439 ms |
| Parse HTML & CSS | 213 ms |
| Garbage Collection | 101 ms |
| Rendering | 88 ms |
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| www.socialmediatoday.com/static/js/app.js?313321260226 | 5.3 KiB | 2.8 KiB |
| www.socialmediatoday.com/static/js/subscriberDemographicsForm.js?561916200326 | 6.4 KiB | 2.3 KiB |
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Performance issues directly impact user engagement and conversion rates.
| URL | |
|---|---|
Social Media Today div.site-menu-inner > div.pub-logo-wrapper > a.analytics > img.pub-logo | d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg |
Social Media Today Logo div.row > div.footer-grid > div.footer-links > img.pub-logo-footer | d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg |
instagram icon ul.social-icon-list > li > a.social-icon-footer > img | /static/img/social_icons/article_page/instagram.svg?31332... |
pinterest icon ul.social-icon-list > li > a.social-icon-footer > img | /static/img/social_icons/article_page/pinterest.svg?31332... |
rss feed icon ul.social-icon-list > li > a.social-icon-footer > img | /static/img/social_icons/article_page/rss.svg?313321260226 |
linkedin icon ul.social-icon-list > li > a.social-icon-footer > img | /static/img/social_icons/article_page/linkedin.svg?313321... |
facebook icon ul.social-icon-list > li > a.social-icon-footer > img | /static/img/social_icons/article_page/facebook.svg?313321... |
x icon ul.social-icon-list > li > a.social-icon-footer > img | www.socialmediatoday.com/static/img/social_icons/article_page/x.svg?313321260226 |
More information about the performance of your application. These numbers don't directly affect the Performance score.
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Subscribe nav#top > div.site-menu-inner > div.menu-content-wrapper > a.nav-menu-item |
Read more ➔ div.large-6 > section.hero-article > p.hero-article__teaser > a.call-out-link |
These are opportunities to improve the legibility of your content.
Navigation
A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Skip to main content body.dash > a.button |
These are opportunities to improve keyboard navigation in your application.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
search div.mm-top-bar > div.mm-search > form > button.search-button-front |
These items highlight common accessibility best practices.
Best Practices
User Experience
Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.
Performance issues directly impact user engagement and conversion rates.
| URL | Aspect Ratio (Displayed) | Aspect Ratio (Actual) | |
|---|---|---|---|
Informa Tech Target Logo div.itt-cross-nav-inner > div.desktop-section-wrapper > a.itt-brand > img.itt-logo | d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.png | 1084 x 16 (67.75) | 1084 x 1084 (1.00) |
SEO
These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.