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https://alltrails.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

64/100

Site name appears as

Page titleLinkedIn
og:site_nameAllTrails.com
twitter:site@AllTrails
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (75 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 75 chars Expected: 25–60 chars
URL: 75 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

alltrails.com

AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (75 chars / 70 max)

  • twitter:card — summary
  • twitter:title — AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
  • twitter:description — Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail map...
  • twitter:image — https://cdn-assets.alltrails.com/assets/images/homepage/og-meta-images/AllTrails-logo-sq-2025.jpg

  • Title will be truncated on Twitter/X (75 chars, max 70)

    → Shorten the title to ≤70 characters

ALLTRAILS.COM

AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.

Preview quality · Facebook A · 90/100

Title will be truncated (75 chars / 60 max)

Description will be truncated (174 chars / 155 max)

  • og:title — AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
  • og:description — Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail map...
  • og:image — https://cdn-assets.alltrails.com/assets/images/homepage/og-meta-images/AllTrails-logo-horizontal-2025.jpg
  • og:type — website
  • og:url — https://www.alltrails.com
  • og:site_name — AllTrails.com

  • Title will be truncated on Facebook (75 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (174 chars, max 155)

    → Tighten og:description to ≤155 characters

AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

alltrails.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (174 chars / 150 max)

  • og:title — AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
  • og:description — Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail map...
  • og:image — https://cdn-assets.alltrails.com/assets/images/homepage/og-meta-images/AllTrails-logo-horizontal-2025.jpg

  • Description will be truncated on LinkedIn (174 chars, max 150)

    → Tighten og:description to ≤150 characters

alltrails.com

AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.

Preview quality · Slack A+ · 100/100
  • og:title — AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
  • og:description — Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail map...
  • og:image — https://cdn-assets.alltrails.com/assets/images/homepage/og-meta-images/AllTrails-logo-horizontal-2025.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.alltrails.com",
  "logo": "https://cdn-assets.alltrails.com/assets/images/homepage/og-meta-images/square-logo.jpg"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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