Content - https://www.bbc.com BeaverCheck Audit

D

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is long (116 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 116 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 116 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

www.bbc.com

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

No image set

WWW.BBC.COM

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

No image set

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

www.bbc.com

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

F

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

33/100

Site name appears as

Page title	British Broadcasting Corporation
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 199 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://www.bbc.com/watch-live-news/	https://www.bbc.com/watch-live-news/	`<a>`	0

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260326-07424... <link>

200 https://www.bbc.com <link>

200 https://www.bbc.co.uk <link>

200 https://cdn.cxense.com/cx.js <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260326-07424... <link>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260326-07424... <script>

200 https://static.bbci.co.uk/frameworks/requirejs/0.13.0/shared... <script>

200 https://cdn.optimizely.com/public/4621041136/s/bbcx_prod.js <script>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://gn-web-assets.api.bbc.com/ngas/latest/dotcom-bootstr... <script>

200 https://emp.bbci.co.uk/emp/bump-4/bump-4.js <script>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260326-07424... <script>

200 https://mybbc-analytics.files.bbci.co.uk/echo-client-js/echo... <script>

200 https://uk-script.dotmetrics.net/Scripts/script.js?v=362 <script>

200 https://uk-script.dotmetrics.net/SiteEvent.dotmetrics?r=1775... <script>

200 https://www.bbc.com/ <a>

200 https://session.bbc.com/session?userOrigin=BBCS_BBC&ptrt=htt... <a>

200 https://www.bbc.com/news <a>

200 https://www.bbc.com/sport <a>

200 https://www.bbc.com/business <a>

200 https://www.bbc.com/technology <a>

200 https://www.bbc.com/health <a>

200 https://www.bbc.com/culture <a>

200 https://www.bbc.com/arts <a>

200 https://www.bbc.com/travel <a>

200 https://www.bbc.com/future-planet <a>

200 https://www.bbc.com/audio <a>

200 https://www.bbc.com/video <a>

200 https://www.bbc.com/live <a>

200 https://www.bbc.com/video/docs <a>

200 https://www.bbc.com/weather <a>

200 https://www.bbc.com/newsletters <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

7 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "description": "Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.",
  "url": "https://www.bbc.com",
  "mainEntityOfPage": "https://www.bbc.com",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "BBC News",
    "logo": "https://m.files.bbci.co.uk/modules/bbc-morph-news-waf-page-meta/5.3.0/bbc_news_logo.png",
    "publishingPrinciples": "https://www.bbc.co.uk/news/help-41670342",
    "sameAs": [
      "https://www.facebook.com/BBCGlobalFB/",
      "https://twitter.com/bbc",
      "https://www.instagram.com/bbcglobal/",
      "https://www.youtube.com/@BBC_Global"
    ]
  },
  "name": "BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio"
}