Skip to content
https://smotrim.ru

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.smotrim.ru/static/front/favicon/favicon.svg
Info::
og:title is long (70 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 70 chars Expected: 25–60 chars
Info::
og:description is long (282 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 282 chars Expected: 55–200 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://cdn.smotrim.ru/static/front/favicon/favicon.svg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 70 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 282 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

smotrim.ru

СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ

Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новости и темы дня, архив и прямой эфир всех телеканалов и радиостанций холдинга. ТВ программа. Смотрим - в хорошем качестве на любом устройстве и в удобное для вас время!

Preview quality · Twitter/X D · 50/100

Title will be truncated (127 chars / 70 max)

Description will be truncated (510 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ
  • twitter:description — Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новост...
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (127 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (510 chars, max 200)

    → Tighten the description to ≤200 characters

SMOTRIM.RU

СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ

Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новости и темы дня, архив и прямой эфир всех телеканалов и радиостанций холдинга. ТВ программа. Смотрим - в хорошем качестве на любом устройстве и в удобное для вас время!

Preview quality · Facebook A · 90/100

Title will be truncated (127 chars / 60 max)

Description will be truncated (510 chars / 155 max)

  • og:title — СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ
  • og:description — Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новост...
  • og:image — https://cdn.smotrim.ru/static/front/favicon/favicon.svg
  • og:type — website
  • og:url — https://smotrim.ru/
  • og:site_name — Сетевое издание «Смотрим»

  • Title will be truncated on Facebook (127 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (510 chars, max 155)

    → Tighten og:description to ≤155 characters

СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ

smotrim.ru

Preview quality · LinkedIn A · 90/100

Title will be truncated (127 chars / 120 max)

Description will be truncated (510 chars / 150 max)

  • og:title — СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ
  • og:description — Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новост...
  • og:image — https://cdn.smotrim.ru/static/front/favicon/favicon.svg

  • Title will be truncated on LinkedIn (127 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (510 chars, max 150)

    → Tighten og:description to ≤150 characters

smotrim.ru

СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ

Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новости и темы дня, архив и прямой эфир всех телеканалов и радиостанций холдинга. ТВ программа. Смотрим - в хорошем качестве на любом устройстве и в удобное для вас время!

Preview quality · Slack A+ · 100/100

Description will be truncated (510 chars / 300 max)

  • og:title — СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ
  • og:description — Весь видео и аудио контент ВГТРК — фильмы, сериалы, шоу, концерты, передачи, интервью, мультфильмы, актуальные новост...
  • og:image — https://cdn.smotrim.ru/static/front/favicon/favicon.svg

  • Long description may be shortened by Slack (510 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "СМОТРИМ",
  "url": "https://smotrim.ru/",
  "legalName": "Сетевое издание «СМОТРИМ»",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+7(495)232-63-33",
    "contactType": "Техническая поддержка",
    "areaServed": "RU",
    "availableLanguage": "Russian"
  },
  "sameAs": [
    "https://ru.pinterest.com/smotrim",
    "https://ru.wikipedia.org/wiki/%D0%A1%D0%BC%D0%BE%D1%82%D1%80%D0%B8%D0%BC",
    "https://www.vk.com/smotrim",
    "https://www.youtube.com/smotrim"
  ]
}
Block 2 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@id": "https://smotrim.ru/#website",
      "@type": "WebSite",
      "name": "СМОТРИМ",
      "url": "https://smotrim.ru/"
    },
    {
      "@id": "https://smotrim.ru/#webpage",
      "@type": "WebPage",
      "name": "СМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ",
      "url": "https://smotrim.ru/",
      "isPartOf": {
        "@id": "https://smotrim.ru/#website"
      },
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://smotrim.ru/"
          ]
        }
      ]
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

61/100

Site name appears as

Page titleСМОТРИМ ГЛАВНОЕ, ВЕСТИ, ФИЛЬМЫ, СЕРИАЛЫ, ШОУ И ЭФИР РОССИЙСКИХ КАНАЛОВ
og:site_nameСетевое издание «Смотрим»
twitter:site—
Organization.nameСМОТРИМ

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback