Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.9news.com.au/assets/img/9news-image-background.96245abf.jpg

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is long (62 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 62 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.9news.com.au/assets/img/9news-image-background.96245abf.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

9news.com.au

9News - Latest news and headlines from Australia and the world

No description

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

9NEWS.COM.AU

9News - Latest news and headlines from Australia and the world

No description

Preview quality · Facebook B · 75/100

Title will be truncated (62 chars / 60 max)

og:title — 9News - Latest news and headlines from Australia and the world
og:description — falling back from <meta name=description>
og:image — https://www.9news.com.au/assets/img/9news-image-background.96245abf.jpg
og:type — website
og:url — https://www.9news.com.au/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (62 chars, max 60)
→ Shorten og:title to ≤60 characters

9News - Latest news and headlines from Australia and the world

9news.com.au

Preview quality · LinkedIn A+ · 95/100

og:title — 9News - Latest news and headlines from Australia and the world
og:description — falling back from <meta name=description>
og:image — https://www.9news.com.au/assets/img/9news-image-background.96245abf.jpg

9news.com.au

9News - Latest news and headlines from Australia and the world

No description

Preview quality · Slack A+ · 95/100

og:title — 9News - Latest news and headlines from Australia and the world
og:description — falling back from <meta name=description>
og:image — https://www.9news.com.au/assets/img/9news-image-background.96245abf.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Links

Action

200 links checked, 195 healthy, 5 broken

REVIEW

200 links checked, 195 healthy, 5 broken

195 of 200 links are healthy

Broken link: https://ads.adaptv.advertising.com/cookie?pageUrl=https:/...

Found in <script src>. Get "https://ads.adaptv.advertising.com/cookie?pageUrl=https://www.9news.com.au/&isTop=true&callback=1": resolve ads.adaptv.advertising.com: lookup ads.adaptv.advertising.com: no such host

Got: unreachable

Broken link: https://www.domain.com.au/news/?utm_source=nine.com.au&ut...

Found in <a href>. Get "https://www.domain.com.au/news/?utm_source=nine.com.au&utm_medium=referral&utm_campaign=editorial-nav-bar": context deadline exceeded

Got: unreachable

Broken link: https://www.domain.com.au/news/sydney-home-comes-with-a-f...

Found in <a href>. Get "https://www.domain.com.au/news/sydney-home-comes-with-a-free-100k-sports-car-but-theres-a-catch-1507185/?utm_source=9news.com.au&utm_medium=referral&utm_campaign=editorial-homepage-driver": context deadline exceeded

Got: unreachable

Broken link: https://www.domain.com.au/news/an-indestructible-fortress...

Found in <a href>. Get "https://www.domain.com.au/news/an-indestructible-fortress-with-a-900-metre-driveway-lists-for-1-15-million-1506990/?utm_source=9news.com.au&utm_medium=referral&utm_campaign=editorial-homepage-driver": context deadline exceeded

Got: unreachable

Broken link: https://www.domain.com.au/news/century-old-lighthouse-4km...

Found in <a href>. Get "https://www.domain.com.au/news/century-old-lighthouse-4km-offshore-hits-the-market-1506645/?utm_source=9news.com.au&utm_medium=referral&utm_campaign=editorial-homepage-driver": context deadline exceeded

Got: unreachable

200 total 193 healthy 5 broken 2 redirects

Broken Links (5)

Status	URL	Found in	Error
ERR	https://ads.adaptv.advertising.com/cookie?pageUrl=...	`<script>`	Get "https://ads.adaptv.advertising.com/...
ERR	https://www.domain.com.au/news/?utm_source=nine.co...	`<a>`	Get "https://www.domain.com.au/news/?utm...
ERR	https://www.domain.com.au/news/sydney-home-comes-w...	`<a>`	Get "https://www.domain.com.au/news/sydn...
ERR	https://www.domain.com.au/news/an-indestructible-f...	`<a>`	Get "https://www.domain.com.au/news/an-i...
ERR	https://www.domain.com.au/news/century-old-lightho...	`<a>`	Get "https://www.domain.com.au/news/cent...

Redirects (2)

URL	Destination	Found in	Hops
https://9news.com.au/united-kingdom	https://9news.com.au/united-kingdom	`<a>`	0
https://9news.com.au/us	https://9news.com.au/us	`<a>`	0

200 https://fonts.googleapis.com/css?family=Archivo:400,500|Arim... <link>

200 https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.... <script>

200 https://cdn-gl.imrworldwide.com/conf/PFC7A06D1-31DD-4749-87F... <script>

200 https://connect.facebook.net/signals/config/144664492878171?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.9news.com.au/afx_prid/2023.10.16.1/auth/ps/p2023... <link>

200 https://surveys-static-prd.survicate-cdn.com/widget_core-28.... <script>

200 https://collector.brandmetrics.com/c.js?siteid=7ad0c04c-423d... <script>

200 https://survey.survicate.com/workspaces/591780ba03362b297442... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/21460.js <script>

200 https://ca.surveygizmo.com/runtimejs/intercept/intercept.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WJZH974B <script>

200 https://9news.com.au/assets/main.0348caca.css <link>

200 https://9news.com.au/assets/img/favicon.6c717b9f.svg <link>

200 https://9news.com.au/assets/img/apple-touch-icon.3f217102.pn... <link>

200 https://www.9news.com.au/ <link>

200 https://btloader.com/tag?o=5196279419240448&upapi=true <script>

200 https://mv.outbrain.com/Multivac/api/get?url=https%3A%2F%2Fw... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://fundingchoicesmessages.google.com/i/133009657?ers=3 <script>

200 https://surveys-static-prd.survicate-cdn.com/fonts/fonts.css <link>

200 https://secure-dcr.imrworldwide.com/novms/js/2/ggcmb510.js <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxUhds76-5RP... <script>

200 https://cdn-gl.imrworldwide.com/novms/js/2/configs/glcfg510.... <script>

200 https://adc-js.nine.com.au/adc.js <script>

200 https://d2uhnetoehh304.cloudfront.net/2.18.2/sp.js <script>

200 https://au-script.dotmetrics.net/door.js?d=www.9news.com.au&... <script>

200 https://au-script.dotmetrics.net/Scripts/ncs-script.js?v=362 <script>

200 https://secure-gl.imrworldwide.com/storageframe.html <iframe>

200 https://www.nine.com.au <a>

200 https://stream.9now.com.au/52osEtRJpNb <a>

200 https://www.9news.com.au <a>

200 https://wwos.nine.com.au <a>

200 https://honey.nine.com.au <a>

200 https://travel.nine.com.au <a>

200 https://www.nine.com.au/entertainment <a>

200 https://www.nine.com.au/product-reviews <a>

200 https://9.nine.com.au/ebcUIL <a>

200 https://9.nine.com.au/ymxRM6 <a>

200 https://9news.com.au <a>

200 https://9news.com.au/national <a>

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

57/100

Site name appears as

Page title	9News - Latest news and headlines from Australia and the world
og:site_name	—
twitter:site	—
Organization.name	9News

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

8/15

has name + url

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
twitter:card missing
Organization schema missing logo — add a logo property pointing to a square PNG
Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "9News",
  "url": "https://www.9news.com.au/",
  "sameAs": [
    "https://www.facebook.com/9News/",
    "https://x.com/9NewsAUS",
    "https://www.instagram.com/9news/",
    "https://en.wikipedia.org/wiki/Nine_News",
    "https://www.youtube.com/user/9NEWSAUSTRALIA"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "24 Artarmon Rd",
    "addressLocality": "Willoughby",
    "postalCode": "2068"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.