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https://aalto.fi

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

34/100

Site name appears as

Page titleAalto-yliopisto
og:site_name—
twitter:site@AaltoUniversity
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (15 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 15 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 15 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

aalto.fi

Aalto-yliopisto

Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa rakennamme kestävää tulevaisuutta.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary
  • twitter:title — Aalto-yliopisto
  • twitter:description — Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa r...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

AALTO.FI

Aalto-yliopisto

Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa rakennamme kestävää tulevaisuutta.

Preview quality · Facebook D · 50/100
  • og:title — Aalto-yliopisto
  • og:description — Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa r...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.aalto.fi/fi
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Aalto-yliopisto

aalto.fi

Preview quality · LinkedIn D · 60/100

Description will be truncated (154 chars / 150 max)

  • og:title — Aalto-yliopisto
  • og:description — Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa r...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

aalto.fi

Aalto-yliopisto

Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa rakennamme kestävää tulevaisuutta.

Preview quality · Slack B · 80/100
  • og:title — Aalto-yliopisto
  • og:description — Aalto-yliopisto on teknisten tieteiden, kauppatieteiden ja taiteiden alan monialainen tiede- ja taideyhteisö, jossa r...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 63/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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