Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

57/100

Site name appears as

Page title	Amazon News: Breaking news about Amazon and latest company updates
og:site_name	Amazon News
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

164 links checked, 164 healthy, 0 broken

PASS

164 links checked, 164 healthy, 0 broken

164 of 164 links are healthy

164 total 163 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://ir.aboutamazon.com/	https://ir.aboutamazon.com/	`<a>`	0

200 https://assets.aboutamazon.com/85/0b/a54bd5854c1b99512aa6518... <link>

200 https://aboutamazon.com/_next/static/css/e78baa9d44d4d3f3.cs... <link>

200 https://aboutamazon.com/_next/static/css/1b2c0e3cfdbdcde8.cs... <link>

200 https://aboutamazon.com/_next/static/css/354fc182a382e35a.cs... <link>

200 https://aboutamazon.com/_next/static/css/9df73e26ccf28cf7.cs... <link>

200 https://aboutamazon.com/_next/static/css/37364f0ef1a798b5.cs... <link>

200 https://aboutamazon.com/_next/static/chunks/webpack-59c34942... <link>

200 https://www.youtube.com/s/player/1bb6ee63/www-widgetapi.vfls... <script>

200 https://amplify.outbrain.com/cp/obtp.js <script>

200 https://www.aboutamazon.com/web-push/subscriptionV2.js <script>

200 https://static.chartbeat.com/js/chartbeat.js <script>

200 https://static.chartbeat.com/js/chartbeat_mab.js <script>

200 https://go.aboutamazon.com/js/forms2/js/forms2.min.js <script>

200 https://aboutamazon.com/_next/static/chunks/4bd1b696-182b6b1... <script>

200 https://aboutamazon.com/_next/static/chunks/1255-df170c1493f... <script>

200 https://aboutamazon.com/_next/static/chunks/main-app-c3d933b... <script>

200 https://aboutamazon.com/_next/static/chunks/5163-3c894510899... <script>

200 https://aboutamazon.com/_next/static/chunks/app/layout-261a2... <script>

200 https://aboutamazon.com/_next/static/chunks/4ec97bd2-45f7bc7... <script>

200 https://aboutamazon.com/_next/static/chunks/b85341dd-3f61966... <script>

200 https://aboutamazon.com/_next/static/chunks/5eb80a2d-95cc0d3... <script>

200 https://cdn1.adoberesources.net/alloy/2.27.0/alloy.min.js <script>

200 https://assets.adobedtm.com/057ba335cefc/edb903aead4f/launch... <link>

200 https://www.youtube.com/iframe_api <link>

200 https://aboutamazon.com/_next/static/media/apple-touch-icon.... <link>

200 https://aboutamazon.com/_next/static/media/favicon-32x32.2b6... <link>

200 https://aboutamazon.com/_next/static/media/favicon-16x16.d31... <link>

200 https://www.aboutamazon.com/rss/feed.rss <link>

200 https://www.aboutamazon.com/ <link>

200 https://www.aboutamazon.de/ <link>

200 https://aboutamazon.com/_next/static/chunks/polyfills-42372e... <script>

200 https://aboutamazon.com/_next/static/media/06389fc2ceb131fb.... <link>

200 https://aboutamazon.com/_next/static/media/2573a0816525bbf7.... <link>

200 https://aboutamazon.com/_next/static/media/337fd6ec2b734835.... <link>

200 https://aboutamazon.com/_next/static/media/42439b8f44a5716c.... <link>

200 https://aboutamazon.com/_next/static/media/476c2f4d793101fd.... <link>

200 https://aboutamazon.com/_next/static/media/4d6a9fb8ff3b8fc2.... <link>

200 https://aboutamazon.com/_next/static/media/665b265b8ab38986.... <link>

200 https://aboutamazon.com/_next/static/media/7fe83725c48c9c69.... <link>

200 https://aboutamazon.com/_next/static/media/b6b6385034af0a3e.... <link>

200 https://aboutamazon.com/_next/static/media/c3d0f0661915be47.... <link>

200 https://aboutamazon.com/_next/static/media/d180bbba8bf4e40d.... <link>

200 https://aboutamazon.com/_next/static/media/d892c3e5c534541d.... <link>

200 https://aboutamazon.com/_next/static/media/e3d5535913b6b6d3.... <link>

200 https://aboutamazon.com/_next/static/media/f90a977ffdd12ef5.... <link>

200 https://www.aboutamazon.com <a>

200 https://www.aboutamazon.com/amazon-news-today <a>

200 https://www.aboutamazon.com/stores-amazon-shopping-news <a>

200 https://www.aboutamazon.com/amazon-aws-news <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (66 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 66 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

aboutamazon.com

Amazon News: Breaking news about Amazon and latest company updates

News announcements, original stories, and facts about Amazon.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Amazon News: Breaking news about Amazon and latest company updates
twitter:description — News announcements, original stories, and facts about Amazon.
twitter:image — https://assets.aboutamazon.com/dims4/default/a2ec05b/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quali...

ABOUTAMAZON.COM

Amazon News: Breaking news about Amazon and latest company updates

News announcements, original stories, and facts about Amazon.

Preview quality · Facebook C · 65/100

Title will be truncated (66 chars / 60 max)

og:title — Amazon News: Breaking news about Amazon and latest company updates
og:description — News announcements, original stories, and facts about Amazon.
og:image — https://assets.aboutamazon.com/dims4/default/a2ec05b/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quali...
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Amazon News

Title will be truncated on Facebook (66 chars, max 60)
→ Shorten og:title to ≤60 characters
og:image is below recommended size (1200×600)
→ Upload an image ≥1200×630 for the large preview card

Amazon News: Breaking news about Amazon and latest company updates

aboutamazon.com

Preview quality · LinkedIn A+ · 100/100

og:title — Amazon News: Breaking news about Amazon and latest company updates
og:description — News announcements, original stories, and facts about Amazon.
og:image — https://assets.aboutamazon.com/dims4/default/a2ec05b/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quali...

aboutamazon.com

Amazon News: Breaking news about Amazon and latest company updates

News announcements, original stories, and facts about Amazon.

Preview quality · Slack A+ · 100/100

og:title — Amazon News: Breaking news about Amazon and latest company updates
og:description — News announcements, original stories, and facts about Amazon.
og:image — https://assets.aboutamazon.com/dims4/default/a2ec05b/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quali...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

5 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Amazon News",
  "url": "https://www.aboutamazon.com/",
  "alternateName": [
    "Amazon News",
    "About Amazon"
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.