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https://www.activatedigital.co.uk

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
1
PASS
7
INFO
0
Checks
9
7 PASS 1 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 62 images
FIX
5 issues found across 62 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Info::
6 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
10 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
4 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: , , (+1 more).
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/Hero-Connect-min-1024x422.jpg.webp.
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleActivate Digital
og:site_nameActivate Digital
twitter:site@activatedgtl
Organization.nameActivate Digital

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (64 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 64 chars Expected: 25–60 chars
URL: 64 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

www.activatedigital.co.uk

We're a digital marketing agency in Liverpool | Activate Digital

A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg

WWW.ACTIVATEDIGITAL.CO.UK

We're a digital marketing agency in Liverpool | Activate Digital

A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.

Preview quality · Facebook A+ · 95/100

Title will be truncated (64 chars / 60 max)

  • og:title — We're a digital marketing agency in Liverpool | Activate Digital
  • og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
  • og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg
  • og:type — website
  • og:url — https://www.activatedigital.co.uk/
  • og:site_name — Activate Digital
  • Title will be truncated on Facebook (64 chars, max 60)

    → Shorten og:title to ≤60 characters

  • og:image is below recommended size (885×500)

    → Upload an image ≥1200×630 for the large preview card

We're a digital marketing agency in Liverpool | Activate Digital

www.activatedigital.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — We're a digital marketing agency in Liverpool | Activate Digital
  • og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
  • og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg

www.activatedigital.co.uk

We're a digital marketing agency in Liverpool | Activate Digital

A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.

Preview quality · Slack A+ · 100/100
  • og:title — We're a digital marketing agency in Liverpool | Activate Digital
  • og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
  • og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
16 JSON-LD block(s) found — structured data is well configured.
PASS
16 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "openingHours" for LocalBusiness
Adding "openingHours" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
9 blocks of custom type "CreativeWork" — unable to validate specific properties
Info::
16 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "openingHours" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.activatedigital.co.uk/",
      "url": "https://www.activatedigital.co.uk/",
      "name": "We're a digital marketing agency in Liverpool | Activate Digital",
      "isPartOf": {
        "@id": "https://www.activatedigital.co.uk/#website"
      },
      "about": {
        "@id": "https://www.activatedigital.co.uk/#organization"
      },
      "datePublished": "2020-10-23T09:14:47+00:00",
      "dateModified": "2026-01-28T15:39:59+00:00",
      "description": "A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.",
      "breadcrumb": {
        "@id": "https://www.activatedigital.co.uk/#breadcrumb"
      },
      "inLanguage": "en-GB",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.activatedigital.co.uk/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.activatedigital.co.uk/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.activatedigital.co.uk/#website",
      "url": "https://www.activatedigital.co.uk/",
      "name": "Activate Digital",
      "description": "We&#039;re a Full-Scale Digital Marketing Agency in Liverpool",
      "publisher": {
        "@id": "https://www.activatedigital.co.uk/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.activatedigital.co.uk/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-GB"
    },
    {
      "@type": "Organization",
      "@id": "https://www.activatedigital.co.uk/#organization",
      "name": "Activate Digital",
      "url": "https://www.activatedigital.co.uk/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-GB",
        "@id": "https://www.activatedigital.co.uk/#/schema/logo/image/",
        "url": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/01/logo-black.svg",
        "contentUrl": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/01/logo-black.svg",
        "width": 636,
        "height": 182,
        "caption": "Activate Digital"
      },
      "image": {
        "@id": "https://www.activatedigital.co.uk/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/ActivateDgtl/",
        "https://x.com/activatedgtl",
        "https://www.instagram.com/activatedigitalagency/",
        "https://www.linkedin.com/company/activate-dgtl/",
        "https://www.threads.net/@activatedigitalagency",
        "https://dribbble.com/activatedigital/"
      ]
    }
  ]
}
Block 2 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": [
        "Organization",
        "LocalBusiness"
      ],
      "@id": "https:\/\/www.activatedigital.co.uk\/#organization",
      "name": "Activate Digital",
      "url": "https:\/\/www.activatedigital.co.uk\/",
      "telephone": "+441512364857",
      "logo": {
        "@type": "ImageObject",
        "url": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/themes\/activate\/dist\/images\/content\/logo-white.svg"
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Liverpool",
        "addressCountry": "GB"
      },
      "sameAs": [
        "https:\/\/www.instagram.com\/activatedigitalagency\/",
        "https:\/\/www.facebook.com\/ActivateDgtl\/",
        "https:\/\/twitter.com\/activatedgtl",
        "https:\/\/www.linkedin.com\/company\/activate-dgtl\/",
        "https:\/\/dribbble.com\/activatedigital\/"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.activatedigital.co.uk\/#website",
      "url": "https:\/\/www.activatedigital.co.uk\/",
      "name": "Activate Digital",
      "publisher": {
        "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https:\/\/www.activatedigital.co.uk\/?s={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
Block 3 : LocalBusiness
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Activate Digital",
  "image": {
    "@type": "ImageObject",
    "url": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/about-us-activate-min.jpg",
    "width": 1820,
    "height": 565
  },
  "telephone": "0151 236 4857",
  "url": "https://www.activatedigital.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Suit 4, Church House, 1 Hanover Street",
    "addressLocality": "Liverpool",
    "postalCode": "L1 3DN",
    "addressRegion": "Merseyside",
    "addressCountry": "GB"
  },
  "priceRange": "£",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "",
    "longitude": ""
  },
  "ContactPoint": {
    "@type": "ContactPoint",
    "contactType": "sales",
    "telephone": "+441512364857",
    "email": null,
    "contactOption": [
      "",
      ""
    ],
    "availableLanguage": "English"
  }
}
Block 4 : SiteNavigationElement
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Services",
      "url": "https:\/\/www.activatedigital.co.uk\/services\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Our Work",
      "url": "https:\/\/www.activatedigital.co.uk\/our-work\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Industries",
      "url": "https:\/\/www.activatedigital.co.uk\/industries\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "About Us",
      "url": "https:\/\/www.activatedigital.co.uk\/about-us\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Careers",
      "url": "https:\/\/www.activatedigital.co.uk\/careers\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Blog",
      "url": "https:\/\/www.activatedigital.co.uk\/blog\/"
    },
    {
      "@context": "https:\/\/schema.org",
      "@type": "SiteNavigationElement",
      "id": "site-navigation",
      "name": "Enquire Now",
      "url": "https:\/\/www.activatedigital.co.uk\/contact-us\/"
    }
  ]
}
Block 5 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "CONNECT Aviation",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/connect-aviation\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Aviation"
  }
}
Block 6 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "Sunday Treat",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/sunday-treat\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Advertising"
  }
}
Block 7 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "iXtract",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/ixtract\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Industrial"
  }
}
Block 8 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "City Explorer",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/city-explorer\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Tourism"
  }
}
Block 9 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "Stage Security",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/stage-security\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Entertainment"
  }
}
Block 10 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "iDuct",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/iduct\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Industrial"
  }
}
Block 11 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "Hutcheon Law",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/hutcheon-law\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Legal"
  }
}
Block 12 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "Intelligent Scaffolding",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/intelligent-scaffolding\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Industrial"
  }
}
Block 13 : CreativeWork
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "CreativeWork",
  "name": "Sugar &#038; Lime",
  "url": "https:\/\/www.activatedigital.co.uk\/our-work\/sugar-lime\/",
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "about": {
    "@type": "Thing",
    "name": "Food & Drink"
  }
}
Block 14 : BlogPosting
9 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "BlogPosting",
  "headline": "3 Lead-Generation Strategies That Work in 2026",
  "url": "https:\/\/www.activatedigital.co.uk\/blog\/3-lead-generation-strategies-that-work-in-2026\/",
  "datePublished": "2026-02-23T12:51:25+00:00",
  "dateModified": "2026-02-23T13:30:32+00:00",
  "author": {
    "@type": "Person",
    "name": "Jan Penalva"
  },
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2026\/02\/2026-lead-gen-strategies-min.jpg"
}
Block 15 : BlogPosting
9 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "BlogPosting",
  "headline": "Stage Security: Increasing Inbound Enquiries Across East Anglia",
  "url": "https:\/\/www.activatedigital.co.uk\/blog\/stage-security-increasing-inbound-enquiries-across-east-anglia\/",
  "datePublished": "2026-02-17T12:57:56+00:00",
  "dateModified": "2026-02-23T13:40:28+00:00",
  "author": {
    "@type": "Person",
    "name": "Jan Penalva"
  },
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2026\/02\/stage-security-increase-inbound-enquiries-min.jpg"
}
Block 16 : BlogPosting
9 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "BlogPosting",
  "headline": "How to Build Backlinks That Actually Drive Customers (Not Just Rankings)",
  "url": "https:\/\/www.activatedigital.co.uk\/blog\/how-build-backlinks-that-drive-customers-not-just-rankings\/",
  "datePublished": "2025-11-13T16:31:00+00:00",
  "dateModified": "2025-11-13T16:31:40+00:00",
  "author": {
    "@type": "Person",
    "name": "Jan Penalva"
  },
  "publisher": {
    "@id": "https:\/\/www.activatedigital.co.uk\/#organization"
  },
  "image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2025\/11\/how-build-backlinks-drive-customers-min.jpg"
}
A
Rich Results Eligibility
16 JSON-LD block(s) declaring 8 schema type(s)
PASS
16 JSON-LD block(s) declaring 8 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
8 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): CreativeWork (×9), SiteNavigationElement (×7), BlogPosting (×3), LocalBusiness (×2), Organization (×2), WebSite (×2), BreadcrumbList, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
Warning::
2 Organization blocks on the page -- only one should describe the publishing entity
Multiple `Organization` JSON-LD blocks confuse search engines about which is canonical. Google may suppress knowledge-panel features when the entity identity is ambiguous. Pick one Organization block (typically representing the publisher) and remove the rest, or merge by giving the duplicates explicit `@id` URIs that point to a single canonical entity.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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