Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction5 issues found across 62 imagesFIX
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
74/100
Site name appears as
| Page title | Activate Digital | |
| og:site_name | Activate Digital | |
| twitter:site | @activatedgtl | |
| Organization.name | Activate Digital |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks76 links checked, 74 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 404 | https://code.tidio.co | <link> | Not Found |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
64 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Preview

www.activatedigital.co.uk
We're a digital marketing agency in Liverpool | Activate Digital
A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg

WWW.ACTIVATEDIGITAL.CO.UK
We're a digital marketing agency in Liverpool | Activate Digital
A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.
Title will be truncated (64 chars / 60 max)
- og:title — We're a digital marketing agency in Liverpool | Activate Digital
- og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
- og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg
- og:type — website
- og:url — https://www.activatedigital.co.uk/
- og:site_name — Activate Digital
Title will be truncated on Facebook (64 chars, max 60)
→ Shorten og:title to ≤60 characters
og:image is below recommended size (885×500)
→ Upload an image ≥1200×630 for the large preview card

We're a digital marketing agency in Liverpool | Activate Digital
www.activatedigital.co.uk
- og:title — We're a digital marketing agency in Liverpool | Activate Digital
- og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
- og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg
www.activatedigital.co.uk
We're a digital marketing agency in Liverpool | Activate Digital
A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.

- og:title — We're a digital marketing agency in Liverpool | Activate Digital
- og:description — A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growt...
- og:image — https://cdn.activatedigital.co.uk/wp-content/uploads/2021/06/Image-1-2.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
AStructured Data16 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "openingHours" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.activatedigital.co.uk/",
"url": "https://www.activatedigital.co.uk/",
"name": "We're a digital marketing agency in Liverpool | Activate Digital",
"isPartOf": {
"@id": "https://www.activatedigital.co.uk/#website"
},
"about": {
"@id": "https://www.activatedigital.co.uk/#organization"
},
"datePublished": "2020-10-23T09:14:47+00:00",
"dateModified": "2026-01-28T15:39:59+00:00",
"description": "A digital marketing agency in Liverpool that provides a wide range of digital solutions. Let’s start delivering growth for your business.",
"breadcrumb": {
"@id": "https://www.activatedigital.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.activatedigital.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.activatedigital.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.activatedigital.co.uk/#website",
"url": "https://www.activatedigital.co.uk/",
"name": "Activate Digital",
"description": "We're a Full-Scale Digital Marketing Agency in Liverpool",
"publisher": {
"@id": "https://www.activatedigital.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.activatedigital.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.activatedigital.co.uk/#organization",
"name": "Activate Digital",
"url": "https://www.activatedigital.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.activatedigital.co.uk/#/schema/logo/image/",
"url": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/01/logo-black.svg",
"contentUrl": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/01/logo-black.svg",
"width": 636,
"height": 182,
"caption": "Activate Digital"
},
"image": {
"@id": "https://www.activatedigital.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ActivateDgtl/",
"https://x.com/activatedgtl",
"https://www.instagram.com/activatedigitalagency/",
"https://www.linkedin.com/company/activate-dgtl/",
"https://www.threads.net/@activatedigitalagency",
"https://dribbble.com/activatedigital/"
]
}
]
}{
"@context": "https:\/\/schema.org",
"@graph": [
{
"@type": [
"Organization",
"LocalBusiness"
],
"@id": "https:\/\/www.activatedigital.co.uk\/#organization",
"name": "Activate Digital",
"url": "https:\/\/www.activatedigital.co.uk\/",
"telephone": "+441512364857",
"logo": {
"@type": "ImageObject",
"url": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/themes\/activate\/dist\/images\/content\/logo-white.svg"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Liverpool",
"addressCountry": "GB"
},
"sameAs": [
"https:\/\/www.instagram.com\/activatedigitalagency\/",
"https:\/\/www.facebook.com\/ActivateDgtl\/",
"https:\/\/twitter.com\/activatedgtl",
"https:\/\/www.linkedin.com\/company\/activate-dgtl\/",
"https:\/\/dribbble.com\/activatedigital\/"
]
},
{
"@type": "WebSite",
"@id": "https:\/\/www.activatedigital.co.uk\/#website",
"url": "https:\/\/www.activatedigital.co.uk\/",
"name": "Activate Digital",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https:\/\/www.activatedigital.co.uk\/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Activate Digital",
"image": {
"@type": "ImageObject",
"url": "https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/about-us-activate-min.jpg",
"width": 1820,
"height": 565
},
"telephone": "0151 236 4857",
"url": "https://www.activatedigital.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "Suit 4, Church House, 1 Hanover Street",
"addressLocality": "Liverpool",
"postalCode": "L1 3DN",
"addressRegion": "Merseyside",
"addressCountry": "GB"
},
"priceRange": "£",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "18:00"
}
],
"geo": {
"@type": "GeoCoordinates",
"latitude": "",
"longitude": ""
},
"ContactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+441512364857",
"email": null,
"contactOption": [
"",
""
],
"availableLanguage": "English"
}
}{
"@context": "https:\/\/schema.org",
"@graph": [
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Services",
"url": "https:\/\/www.activatedigital.co.uk\/services\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Our Work",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Industries",
"url": "https:\/\/www.activatedigital.co.uk\/industries\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "About Us",
"url": "https:\/\/www.activatedigital.co.uk\/about-us\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Careers",
"url": "https:\/\/www.activatedigital.co.uk\/careers\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Blog",
"url": "https:\/\/www.activatedigital.co.uk\/blog\/"
},
{
"@context": "https:\/\/schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Enquire Now",
"url": "https:\/\/www.activatedigital.co.uk\/contact-us\/"
}
]
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "CONNECT Aviation",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/connect-aviation\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Aviation"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "Sunday Treat",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/sunday-treat\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Advertising"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "iXtract",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/ixtract\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Industrial"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "City Explorer",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/city-explorer\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Tourism"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "Stage Security",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/stage-security\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Entertainment"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "iDuct",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/iduct\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Industrial"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "Hutcheon Law",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/hutcheon-law\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Legal"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "Intelligent Scaffolding",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/intelligent-scaffolding\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Industrial"
}
}{
"@context": "https:\/\/schema.org",
"@type": "CreativeWork",
"name": "Sugar & Lime",
"url": "https:\/\/www.activatedigital.co.uk\/our-work\/sugar-lime\/",
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"about": {
"@type": "Thing",
"name": "Food & Drink"
}
}{
"@context": "https:\/\/schema.org",
"@type": "BlogPosting",
"headline": "3 Lead-Generation Strategies That Work in 2026",
"url": "https:\/\/www.activatedigital.co.uk\/blog\/3-lead-generation-strategies-that-work-in-2026\/",
"datePublished": "2026-02-23T12:51:25+00:00",
"dateModified": "2026-02-23T13:30:32+00:00",
"author": {
"@type": "Person",
"name": "Jan Penalva"
},
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2026\/02\/2026-lead-gen-strategies-min.jpg"
}{
"@context": "https:\/\/schema.org",
"@type": "BlogPosting",
"headline": "Stage Security: Increasing Inbound Enquiries Across East Anglia",
"url": "https:\/\/www.activatedigital.co.uk\/blog\/stage-security-increasing-inbound-enquiries-across-east-anglia\/",
"datePublished": "2026-02-17T12:57:56+00:00",
"dateModified": "2026-02-23T13:40:28+00:00",
"author": {
"@type": "Person",
"name": "Jan Penalva"
},
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2026\/02\/stage-security-increase-inbound-enquiries-min.jpg"
}{
"@context": "https:\/\/schema.org",
"@type": "BlogPosting",
"headline": "How to Build Backlinks That Actually Drive Customers (Not Just Rankings)",
"url": "https:\/\/www.activatedigital.co.uk\/blog\/how-build-backlinks-that-drive-customers-not-just-rankings\/",
"datePublished": "2025-11-13T16:31:00+00:00",
"dateModified": "2025-11-13T16:31:40+00:00",
"author": {
"@type": "Person",
"name": "Jan Penalva"
},
"publisher": {
"@id": "https:\/\/www.activatedigital.co.uk\/#organization"
},
"image": "https:\/\/cdn.activatedigital.co.uk\/wp-content\/uploads\/2025\/11\/how-build-backlinks-drive-customers-min.jpg"
}