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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
62
GRADE
D
FIX
4
REVIEW
5
PASS
4
INFO
0
Checks
13
4 PASS 5 REVIEW 4 FIX
F
Favicon & Branding
Action
1 icon(s) detected
FIX
1 icon(s) detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
HTML icon links detected
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
✗ favicon.ico Missing
✓ PNG Icons Present
✗ Apple Touch Missing
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✗ Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
B
Heading Hierarchy
16 headings
REVIEW
16 headings
Critical::
No H1 heading found
Every page should have one H1 that describes the page content.
  • H2 Latest News
  • H2 Creativity
  • H2 Featured
  • H2 Encyclopedia of Marketing
  • H2 Gen Z and Gen Alpha Marketing Playbook
  • H2 Brand Report
  • H2 All Access Exclusives
  • H2 Opinion
  • H2 Sponsored
  • H2 Ad Age Podcasts
  • H2 Gen Z Marketing
  • H2 More News
  • H2 Awards
  • H2 Events
  • H2 Career Development
  • H2 Datacenter

Every page should have one H1 that describes the page content.

Why this matters

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Learn more ▾

The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.

Source: WCAG 2.4.6 / Google Search Central

C
Alt Text Quality
Action
4 of 49 images have issues
REVIEW
4 of 49 images have issues
Critical::
4 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Info::
2 decorative image(s) correctly marked
Info::
43 image(s) with good alt text
49 images 43 good alt text 2 decorative 4 missing
IssueCount
missing4 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

B
404 Error Page
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
Info::
Homepage link present on 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Page Title Page not found - Ad Age ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✗
C
Navigation UX
Action
2 navigation pattern(s)
REVIEW
2 navigation pattern(s)
Info::
Search functionality detected
Got: role-search
Info::
Skip navigation link detected
Info::
2 navigation landmark(s) detected
Info::
Hamburger menu detected (responsive design)
Breadcrumbs
Search role='search' landmark
Skip Link Skip link detected
Labeled Navigation 2 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
4 of 6 testable patterns navigation patterns detected. Strong navigation UX with multiple discovery paths.
B
Lighthouse Accessibility Audits
Score 89/100 — 3 failing, 28 passed
REVIEW
89

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-banner-header-text
WE AND OUR PARTNERS (24) We and our partners: (24) process personal data such … div.banner-details-container > div.description-group > div.trustarc-banner-details > div#truste-partner-header-text

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
YOUR CHOICES REGARDING COOKIES ON THIS SITE Please choose whether this site may… body > div#consent_blackbar > div#truste-consent-track

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#lb_01_mobile > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame div#lb_01_mobile > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Skip links are focusable.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
●Elements with visible text labels have matching accessible names.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
A+
Landmark Structure
7 landmarks
PASS
7 landmarks
Info::
<main> landmark present
Info::
2 <nav> landmark(s) found
Info::
All <nav> elements are properly labeled
Info::
Skip navigation link present
Info::
Search landmark present
Page Structure — as a screen reader sees it
BANNER header NAV "Main navigation" SEARCH MAIN ASIDE "Open Cookie Preferences Modal" CONTENTINFO footer
A
Form Accessibility
1 of 4 controls have issues
PASS
1 of 4 controls have issues
Critical::
1 control(s) without accessible label
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
Got: <textarea name="g-recaptcha-response" id="g-recaptcha-response-100000">
Info::
3 control(s) properly labeled
4 controls
3 labeled
0 placeholder only
1 unlabeled
ControlTypeLabelMethod
querytextAsk a questionaria-label
#:r1:textEmail addressfor/id
#:r3:textEmail addressfor/id
#g-recaptcha-response-100000textarea(none)none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

<textarea name="g-recaptcha-response" id="g-recaptcha-response-100000">

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h2 Latest News19.60:13.0:1
#000000
#F7F7F7
Pass
h2 Creativity9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Featured9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Encyclopedia of Mark…9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Gen Z and Gen Alpha …9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Brand Report9.90:13.0:1
#000000
#B2B2B2
Pass
h2 All Access Exclusive…9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Opinion9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Sponsored9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Ad Age Podcasts9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Gen Z Marketing9.90:13.0:1
#000000
#B2B2B2
Pass
h2 More News9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Awards9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Events9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Career Development9.90:13.0:1
#000000
#B2B2B2
Pass
h2 Datacenter9.90:13.0:1
#000000
#B2B2B2
Pass
title Advertising, Marketi…21.00:14.5:1
#000000
#FFFFFF
Pass
a Skip to main content21.00:14.5:1
#000000
#FFFFFF
Pass
a Home21.00:14.5:1
#000000
#FFFFFF
Pass
a Newsletters21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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