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https://adelaide.edu.au

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleSouth Australia's university for the future
og:site_name—
twitter:site—
Organization.nameAdelaide University

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (19 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 19 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 19 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

adelaide.edu.au

Adelaide University

Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student experience.

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ADELAIDE.EDU.AU

Adelaide University

Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student experience.

Preview quality · Facebook D · 50/100
  • og:title — Adelaide University
  • og:description — Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student ex...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Website
  • og:url — https://adelaide.edu.au
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Adelaide University

adelaide.edu.au

Preview quality · LinkedIn C · 65/100
  • og:title — Adelaide University
  • og:description — Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student ex...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

adelaide.edu.au

Adelaide University

Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student experience.

Preview quality · Slack B · 80/100
  • og:title — Adelaide University
  • og:description — Explore Adelaide University, home to future-defining research, transformative teaching, and an exceptional student ex...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 53/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://adelaide.edu.au/#organization",
  "name": "Adelaide University",
  "alternateName": "Adelaide University (AU)",
  "url": "https://adelaide.edu.au/",
  "logo": "https://adelaide.edu.au/content/dam/adelaideuniversity/images/global/logos/au-logo-dark-blue-horizontal.svg",
  "description": "Adelaide University is a public Australian university established in 2026 through the merger of the University of Adelaide and the University of South Australia.",
  "foundingDate": "2026",
  "legalAddress": {
    "@type": "PostalAddress",
    "streetAddress": "Level 4, 108 North Terrace",
    "addressLocality": "Adelaide",
    "addressRegion": "SA",
    "postalCode": "5000",
    "addressCountry": "AU"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Adelaide",
    "addressRegion": "SA",
    "postalCode": "5005",
    "addressCountry": "AU"
  },
  "sameAs": [
    "https://en.wikipedia.org/wiki/Adelaide_University",
    "https://www.linkedin.com/school/adelaideuni/",
    "https://www.facebook.com/adelaideuni/",
    "https://www.instagram.com/adelaideuni/",
    "https://www.youtube.com/@AdelaideUniAustralia"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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