Content - https://advancedenergyunited.org BeaverCheck Audit

F

Image Optimization

Action

4 issues found across 7 images

FIX

4 issues found across 7 images

7 images significantly larger than display size

Resizing to display dimensions could save approximately 863 KB.

Got: ~863 KB wasted

7 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

All 7 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

1 images missing alt text

Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.

B

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://advancedenergyunited.org/#website",
      "url": "https://advancedenergyunited.org/",
      "name": "Advanced Energy United",
      "inLanguage": "en-US",
      "potentialAction": {
        "@id": "https://advancedenergyunited.org/#searchaction"
      },
      "publisher": {
        "@id": "https://advancedenergyunited.org/#organization"
      }
    },
    {
      "@type": "SearchAction",
      "@id": "https://advancedenergyunited.org/#searchaction",
      "target": "https://advancedenergyunited.org/?s={search_term_string}",
      "query-input": "required name=search_term_string"
    },
    {
      "@type": "WebPage",
      "@id": "https://advancedenergyunited.org/#webpage",
      "url": "https://advancedenergyunited.org/",
      "inLanguage": "en-US",
      "name": "Advanced Energy United",
      "description": "Advanced Energy United is a national industry association representing businesses that provide the full range of advanced energy and transportation solutions.",
      "datePublished": "2024-03-13T11:39:32-04:00",
      "dateModified": "2026-06-17T15:58:41-04:00",
      "isPartOf": {
        "@id": "https://advancedenergyunited.org/#website"
      },
      "potentialAction": {
        "@id": "https://advancedenergyunited.org/#readaction"
      },
      "about": {
        "@id": "https://advancedenergyunited.org/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://advancedenergyunited.org/#thumbnail"
      },
      "image": {
        "@id": "https://advancedenergyunited.org/#thumbnail"
      }
    },
    {
      "@type": "ReadAction",
      "@id": "https://advancedenergyunited.org/#readaction",
      "target": "https://advancedenergyunited.org/"
    },
    {
      "@type": "Organization",
      "@id": "https://advancedenergyunited.org/#organization",
      "url": "https://advancedenergyunited.org/",
      "name": "Advanced Energy United"
    },
    {
      "@type": "ImageObject",
      "@id": "https://advancedenergyunited.org/#thumbnail",
      "url": "https://advancedenergyunited.org/wp-content/uploads/2025/12/home-video-fallback-image.jpg",
      "contentUrl": "https://advancedenergyunited.org/wp-content/uploads/2025/12/home-video-fallback-image.jpg",
      "width": 1200,
      "height": 675
    }
  ]
}

B

Autoplay Media

1 autoplay media element(s) -- all muted

REVIEW

1 autoplay media element(s) -- all muted

1 autoplay media element(s) on page (muted)

Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.

B

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page title	Advanced Energy United
og:site_name	Advanced Energy United
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

97 links checked, 97 healthy, 0 broken

PASS

97 links checked, 97 healthy, 0 broken

97 of 97 links are healthy

97 total 93 healthy 4 redirects

Redirects (4)

URL	Destination	Found in
https://advancedenergyunited.org/about/t...	https://advancedenergyunited.org/about/t...	`<a>`
https://advancedenergyunited.org/careers...	https://advancedenergyunited.org/careers...	`<a>`
https://advancedenergyunited.org/legal/t...	https://advancedenergyunited.org/legal/t...	`<a>`
https://advancedenergyeconomy.sharepoint...	https://advancedenergyeconomy.sharepoint...	`<a>`

200 https://advancedenergyunited.org/wp-content/plugins/breakdan... <link>

200 https://advancedenergyunited.org/ <link>

200 https://advancedenergyunited.org/wp-content/plugins/gallery-... <link>

200 https://snap.licdn.com/li.lms-analytics/insight.old.min.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://advancedenergyunited.org/wp-includes/js/jquery/jquer... <script>

200 https://advancedenergyunited.org/wp-content/uploads/2026/01/... <link>

200 https://advancedenergyunited.org/wp-content/uploads/breakdan... <link>

200 https://advancedenergyunited.org/wp-content/plugins/breakdan... <link>

200 https://advancedenergyunited.org/wp-content/uploads/breakdan... <link>

200 https://www.googletagmanager.com/gtag/js?id=G-BSRJMQ4XBQ <script>

200 https://advancedenergyunited.org <a>

200 https://unitedmemberportal.com/ <a>

200 https://advancedenergyunited.org/impact/stories/ <a>

200 https://advancedenergyunited.org/impact/focus-areas/ <a>

200 https://advancedenergyunited.org/impact/our-advocacy-playboo... <a>

200 https://advancedenergyunited.org/who-we-support <a>

200 https://advancedenergyunited.org/join/ <a>

200 https://advancedenergyunited.org/events/ <a>

200 https://advancedenergyunited.org/blog/ <a>

200 https://advancedenergyunited.org/united-in-the-news/ <a>

200 https://advancedenergyunited.org/press-releases/ <a>

200 https://advancedenergyunited.org/reports/ <a>

200 https://advancedenergyunited.org/webinars/ <a>

200 https://advancedenergyunited.org/state-policy-roadmaps <a>

200 https://advancedenergyunited.org/newsletters/advanced-energy... <a>

200 https://advancedenergyunited.org/newsletters/pjm-insights-fo... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (22 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 22 chars Expected: 25–60 chars

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

advancedenergyunited.org

Advanced Energy United

Advanced Energy United is a national industry association representing businesses that provide the full range of advanced energy and transportation solutions.

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://advancedenergyunited.org/wp-content/uploads/2026/02/Advanced-Energy-United-Logo-Digital.png

ADVANCEDENERGYUNITED.ORG

Advanced Energy United

Advanced Energy United is a national industry association representing businesses that provide the full range of advanced energy and transportation solutions.

Preview quality · Facebook A+ · 95/100

Description will be truncated (158 chars / 155 max)

og:title — Advanced Energy United
og:description — Advanced Energy United is a national industry association representing businesses that provide the full range of adva...
og:image — https://advancedenergyunited.org/wp-content/uploads/2026/02/Advanced-Energy-United-Logo-Digital.png
og:type — website
og:url — https://advancedenergyunited.org/
og:site_name — Advanced Energy United

Description will be truncated on Facebook (158 chars, max 155)
→ Tighten og:description to ≤155 characters

Advanced Energy United

advancedenergyunited.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

og:title — Advanced Energy United
og:description — Advanced Energy United is a national industry association representing businesses that provide the full range of adva...
og:image — https://advancedenergyunited.org/wp-content/uploads/2026/02/Advanced-Energy-United-Logo-Digital.png

Description will be truncated on LinkedIn (158 chars, max 150)
→ Tighten og:description to ≤150 characters

advancedenergyunited.org

Advanced Energy United

Advanced Energy United is a national industry association representing businesses that provide the full range of advanced energy and transportation solutions.

Preview quality · Slack A+ · 100/100

og:title — Advanced Energy United
og:description — Advanced Energy United is a national industry association representing businesses that provide the full range of adva...
og:image — https://advancedenergyunited.org/wp-content/uploads/2026/02/Advanced-Energy-United-Logo-Digital.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A

Open Graph / Twitter Card Depth

1 OG/Twitter depth issue(s) detected

PASS

1 OG/Twitter depth issue(s) detected

og:image aspect ratio 6.01:1 (8408×1399) is outside Facebook's recommended ~1.91:1

Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 8408×1399 give a ratio of 6.01:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.

Got: 6.01:1 (8408×1399)

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 6 schema type(s)

PASS

1 JSON-LD block(s) declaring 6 schema type(s)

6 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): ImageObject, Organization, ReadAction, SearchAction, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.