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https://afr.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

56/100

Site name appears as

Page titleThe Australian Financial Review
og:site_nameAustralian Financial Review
twitter:site@FinancialReview
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.afr.com/afr.png
Info::
og:title is long (66 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 66 chars Expected: 25–60 chars
Info::
og:description is long (254 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 254 chars Expected: 55–200 chars
URL: https://www.afr.com/afr.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 254 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

afr.com

Financial Review - Business, Finance and Investment News | afr.com

The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Preview quality · Twitter/X A · 90/100

Description will be truncated (254 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Financial Review - Business, Finance and Investment News | afr.com
  • twitter:description — The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in r...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (254 chars, max 200)

    → Tighten the description to ≤200 characters

AFR.COM

Financial Review - Business, Finance and Investment News | afr.com

The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Preview quality · Facebook A · 90/100

Title will be truncated (66 chars / 60 max)

Description will be truncated (254 chars / 155 max)

  • og:title — Financial Review - Business, Finance and Investment News | afr.com
  • og:description — The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in r...
  • og:image — https://www.afr.com/afr.png
  • og:type — website
  • og:url — https://www.afr.com/
  • og:site_name — Australian Financial Review

  • Title will be truncated on Facebook (66 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (254 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

Financial Review - Business, Finance and Investment News | afr.com

afr.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (254 chars / 150 max)

  • og:title — Financial Review - Business, Finance and Investment News | afr.com
  • og:description — The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in r...
  • og:image — https://www.afr.com/afr.png

  • Description will be truncated on LinkedIn (254 chars, max 150)

    → Tighten og:description to ≤150 characters

afr.com

Financial Review - Business, Finance and Investment News | afr.com

The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Preview quality · Slack A+ · 100/100
  • og:title — Financial Review - Business, Finance and Investment News | afr.com
  • og:description — The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in r...
  • og:image — https://www.afr.com/afr.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Financial Review - Business, Finance and Investment News | afr.com",
  "description": "The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.",
  "mainEntityOfPage": {
    "@id": "https://www.afr.com/",
    "@type": "WebPage"
  },
  "isAccessibleForFree": true,
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "Australian Financial Review",
    "logo": {
      "@type": "ImageObject",
      "height": "60",
      "url": "https://www.afr.com/afr-logo.png",
      "width": "424"
    },
    "url": "https://www.afr.com",
    "sameAs": [
      "https://www.facebook.com/financialreview",
      "https://twitter.com/FinancialReview"
    ]
  },
  "isPartOf": {
    "@type": [
      "CreativeWork",
      "Product"
    ],
    "name": "Australian Financial Review",
    "productID": "afr.com:afralldigital"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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