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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

30/100

Site name appears as

Page titleEXTRA
og:site_nameAftonbladet
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (11 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 11 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 11 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

aftonbladet.se

Aftonbladet

Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och granskar makten.

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

AFTONBLADET.SE

Aftonbladet

Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och granskar makten.

Preview quality · Facebook C · 65/100
  • og:title — Aftonbladet
  • og:description — Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och gransk...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.aftonbladet.se
  • og:site_name — Aftonbladet

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Aftonbladet

aftonbladet.se

Preview quality · LinkedIn C · 65/100
  • og:title — Aftonbladet
  • og:description — Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och gransk...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

aftonbladet.se

Aftonbladet

Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och granskar makten.

Preview quality · Slack B · 80/100
  • og:title — Aftonbladet
  • og:description — Aftonbladet är Sveriges primära och mest engagerande nyhetskälla. Genom journalistiken värnar vi sanningen och gransk...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 57/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "headline": "Ettan",
  "author": [],
  "mainEntityOfPage": "https://www.aftonbladet.se/",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "url": "https://www.aftonbladet.se",
    "foundingDate": "1830-12-06",
    "legalName": "Aftonbladet AB",
    "name": "Aftonbladet",
    "logo": {
      "@type": "ImageObject",
      "url": "https://cdn.aftonbladet.se/logotypes/v2/web/header/logo-aftonbladet-default.svg",
      "width": 477,
      "height": 81
    },
    "sameAs": [
      "https://sv.wikipedia.org/wiki/Aftonbladet",
      "https://www.youtube.com/c/aftonbladettv",
      "https://sv-se.facebook.com/aftonbladet",
      "https://twitter.com/Aftonbladet",
      "https://www.instagram.com/aftonbladet",
      "https://www.tiktok.com/@aftonbladet"
    ],
    "publishingPrinciples": "https://www.aftonbladet.se/omaftonbladet/a/LOlQ4/om-aftonbladet",
    "ethicsPolicy": "https://www.aftonbladet.se/omaftonbladet/a/G1g2wx/sa-arbetar-aftonbladet-med-pressetik",
    "masthead": "https://www.aftonbladet.se/omaftonbladet/a/K39kjy/aftonbladets-redaktionsledning-och-ledningsgrupp",
    "verificationFactCheckingPolicy": "https://www.aftonbladet.se/omaftonbladet/a/LOlQ4/om-aftonbladet#:~:text=Aftonbladets%20journalistik,vi%20s%C3%A5%20h%C3%A4r%3A",
    "correctionsPolicy": "https://www.aftonbladet.se/omaftonbladet/a/LOlQ4/om-aftonbladet#:~:text=S%C3%A5%20r%C3%A4ttar%20vi,kvalitet%40aftonbladet.se",
    "unnamedSourcesPolicy": "https://www.aftonbladet.se/omaftonbladet/a/LOlQ4/om-aftonbladet#:~:text=S%C3%A5%20hanterar%20vi,vi%20s%C3%A5%20h%C3%A4r%3A",
    "missionCoveragePrioritiesPolicy": "https://www.aftonbladet.se/omaftonbladet/a/LOlQ4/om-aftonbladet#:~:text=Aftonbladets%20journalistik,tidningens%20publicistiska%20verksamhet"
  }
}
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