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https://airbnb.fr

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleLocations de vacances, cabanes, maisons de plage, etc.
og:site_nameAirbnb
twitter:site@airbnb_fr
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

airbnb.fr

Airbnb | Locations de vacances, cabanes, maisons de plage, etc.

Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voyageurs → Plus de 220 pays et zones géographiques

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Airbnb | Locations de vacances, cabanes, maisons de plage, etc.
  • twitter:description — Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voya...
  • twitter:image — falling back from og:image

AIRBNB.FR

Airbnb | Locations de vacances, cabanes, maisons de plage, etc.

Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voyageurs → Plus de 220 pays et zones géographiques

Preview quality · Facebook A · 90/100

Title will be truncated (63 chars / 60 max)

Description will be truncated (178 chars / 155 max)

  • og:title — Airbnb | Locations de vacances, cabanes, maisons de plage, etc.
  • og:description — Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voya...
  • og:image — https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg
  • og:type — website
  • og:url — https://www.airbnb.fr/
  • og:site_name — Airbnb

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (178 chars, max 155)

    → Tighten og:description to ≤155 characters

Airbnb | Locations de vacances, cabanes, maisons de plage, etc.

airbnb.fr

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (178 chars / 150 max)

  • og:title — Airbnb | Locations de vacances, cabanes, maisons de plage, etc.
  • og:description — Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voya...
  • og:image — https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg

  • Description will be truncated on LinkedIn (178 chars, max 150)

    → Tighten og:description to ≤150 characters

airbnb.fr

Airbnb | Locations de vacances, cabanes, maisons de plage, etc.

Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voyageurs → Plus de 220 pays et zones géographiques

Preview quality · Slack A+ · 100/100
  • og:title — Airbnb | Locations de vacances, cabanes, maisons de plage, etc.
  • og:description — Trouvez un Airbnb pour chaque type de voyage → 7 millions de locations de vacances → 2 millions de Coups de cœur voya...
  • og:image — https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.airbnb.fr/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.airbnb.fr/s/homes?query={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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