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https://www.allbirds.eu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https\n\t^...............................\n"
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://allbirds.de"
    }
  ]
}
Block 2 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"https\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Allbirds",
    "url": "https:\/\/allbirds.de",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/allbirds.de\/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Allbirds",
    "logo": "https:\/\/allbirds.de\/cdn\/shop\/files\/Allbirds.Logo.Black.RGB.Large.png?v=1747329393\u0026width=1024",
    "description": "Allbirds: Die bequemsten Schuhe, Ballerinas und Laufschuhe der Welt, hergestellt aus natürlichen Materialien wie Merinowolle und Eukalyptusfasern.",
    "slogan": "Allbirds: Bequeme, Nachhaltige Schuhe \u0026 Sneaker",
    "sameAs": [
      "https:\/\/www.facebook.com\/weareallbirds",
      "https:\/\/www.instagram.com\/allbirds"
    ],
    "url": "https:\/\/allbirds.de"
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titleAllbirds
og:site_nameAllbirds
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://allbirds.de/cdn/shop/files/allbirds-logo-social-sharing.webp?v=1747327356&width=2048
URL: http://allbirds.de/cdn/shop/files/allbirds-logo-social-sharing.webp?v=1747327356&width=2048

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

www.allbirds.eu

Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds

Entdecke nachhaltige Schuhe und Sneaker von Allbirds – bequem, modern und verantwortungsvoll gefertigt. Für Damen & Herren ✓ Kauf auf Rechnung

WWW.ALLBIRDS.EU

Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds

Entdecke nachhaltige Schuhe und Sneaker von Allbirds – bequem, modern und verantwortungsvoll gefertigt. Für Damen & Herren ✓ Kauf auf Rechnung

Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds

www.allbirds.eu

www.allbirds.eu

Nachhaltige Schuhe & Sneaker für Damen & Herren | Allbirds

Entdecke nachhaltige Schuhe und Sneaker von Allbirds – bequem, modern und verantwortungsvoll gefertigt. Für Damen & Herren ✓ Kauf auf Rechnung

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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