Content - https://www.allisongruder.com BeaverCheck Audit

D

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

41/100

Site name appears as

Page title	Allison Gruder, LMFT, LLC
og:site_name	lmft
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

www.allisongruder.com

Allison Gruder, LMFT, LLC

Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfield County, CT

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — Allison Gruder, LMFT, LLC
twitter:description — Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfiel...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WWW.ALLISONGRUDER.COM

Allison Gruder, LMFT, LLC

Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfield County, CT

Preview quality · Facebook C · 65/100

og:title — Allison Gruder, LMFT, LLC
og:description — Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfiel...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.allisongruder.com
og:site_name — lmft

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Allison Gruder, LMFT, LLC

www.allisongruder.com

Preview quality · LinkedIn C · 65/100

og:title — Allison Gruder, LMFT, LLC
og:description — Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfiel...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

www.allisongruder.com

Allison Gruder, LMFT, LLC

Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfield County, CT

Preview quality · Slack B · 80/100

og:title — Allison Gruder, LMFT, LLC
og:description — Allison Gruder, LMFT, LLC | Psychotherapy, Certified Hypnotherapy, Certified Cognitive Behavioral Therapy in Fairfiel...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

B

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #1

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

4 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "lmft",
  "url": "https://www.allisongruder.com"
}

C

Image Optimization

Action

3 issues found across 6 images

REVIEW

3 issues found across 6 images

3 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

All 6 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

1 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://static.wixstatic.com/media/00fbe6_25d67526cdc64ce097d673c187824e66f000.jpg/v1/fill/w_980,h_441,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/00fbe6_25d67526cdc64ce097d673c187824e66f000.jpg.

B

Autoplay Media

1 autoplay media element(s) -- all muted

REVIEW

1 autoplay media element(s) -- all muted

1 autoplay media element(s) on page (muted)

Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.

A+

Links

46 links checked, 46 healthy, 0 broken

PASS

46 links checked, 46 healthy, 0 broken

46 of 46 links are healthy

46 total 46 healthy

200 https://static.parastorage.com/client/pfavico.ico <link>

200 https://browser.sentry-cdn.com/7.120.3/bundle.tracing.es5.mi... <script>

200 https://static.parastorage.com/unpkg/core-js-bundle@3.2.1/mi... <script>

200 https://static.parastorage.com/unpkg/focus-within-polyfill@5... <script>

200 https://www.allisongruder.com <link>

200 https://static.parastorage.com/services/editor-elements-libr... <script>

200 https://www.allisongruder.com/about <a>

200 https://www.allisongruder.com/practice <a>

200 https://www.allisongruder.com/testimonials <a>

200 https://video.wixstatic.com/video/00fbe6_25d67526cdc64ce097d... <video>

200 https://static.wixstatic.com/media/00fbe6_25d67526cdc64ce097... <img>

200 https://static.wixstatic.com/media/00fbe6_e2fefbca45b240fbab... <img>

200 https://static.wixstatic.com/media/00fbe6_1ed9fa056831459f94... <img>

200 https://static.wixstatic.com/media/00fbe6_bda1a1e3c8db42d398... <img>

200 https://static.parastorage.com/services/editor-elements-libr... <iframe>

200 https://www.linkedin.com/in/allisongruder/ <a>

200 https://static.wixstatic.com/media/7528824071724d12a3e6c31ee... <img>

200 https://www.facebook.com/allisongruderLMFT <a>

200 https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dc... <img>

200 https://siteassets.parastorage.com/pages/pages/thunderbolt?a... <link>

200 https://browser.sentry-cdn.com/7.120.3/modulemetadata.es5.mi... <script>

200 https://static.parastorage.com/unpkg/react@18.3.1/umd/react.... <script>

200 https://static.parastorage.com/unpkg/react-dom@18.3.1/umd/re... <script>

200 https://static.parastorage.com/unpkg/lodash@4.17.23/lodash.m... <script>

200 https://static.parastorage.com/services/wix-thunderbolt/dist... <script>

200 https://static.parastorage.com/services/tag-manager-client/1... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 1 schema type(s)

PASS

1 JSON-LD block(s) declaring 1 schema type(s)

1 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.