Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | LargeChevron | |
| og:site_name | Allure | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.allure.com/photos/661e6188a74428d9c0db9412/16:9/w_1280,c_limit/allure-meta-img.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

allure.com
Allure — Beauty Tips, Trends & Product Reviews
Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

ALLURE.COM
Allure — Beauty Tips, Trends & Product Reviews
Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
- og:title — Allure — Beauty Tips, Trends & Product Reviews
- og:description — Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
- og:image — https://media.allure.com/photos/661e6188a74428d9c0db9412/16:9/w_1280,c_limit/allure-meta-img.png
- og:type — website
- og:url — https://www.allure.com/
- og:site_name — Allure

Allure — Beauty Tips, Trends & Product Reviews
allure.com
- og:title — Allure — Beauty Tips, Trends & Product Reviews
- og:description — Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
- og:image — https://media.allure.com/photos/661e6188a74428d9c0db9412/16:9/w_1280,c_limit/allure-meta-img.png
allure.com
Allure — Beauty Tips, Trends & Product Reviews
Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.

- og:title — Allure — Beauty Tips, Trends & Product Reviews
- og:description — Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
- og:image — https://media.allure.com/photos/661e6188a74428d9c0db9412/16:9/w_1280,c_limit/allure-meta-img.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Allure",
"logo": {
"@type": "ImageObject",
"url": "https://www.allure.com/verso/static/allure-us/assets/logo-seo.png",
"width": "618px",
"height": "180px"
},
"url": "https://www.allure.com",
"sameAs": [
"https://www.instagram.com/allure/",
"https://twitter.com/Allure_magazine/",
"https://www.facebook.com/allure/",
"https://www.pinterest.com/alluremagazine/",
"https://www.tiktok.com/@allure?lang=en"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.allure.com",
"name": "Allure",
"headline": "Allure — Beauty Tips, Trends & Product Reviews",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.allure.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "8 Best Sunscreens for Mature Skin That Protect and Plump All at Once",
"url": "https://www.allure.com/story/sunscreens-for-mature-skin",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Kris Jenner’s Facelift Is Apparently Now “Slipping”",
"url": "https://www.allure.com/story/kris-jenner-facelift-results-slipping",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Get Ready for Body-Shimmer Summer 2026",
"url": "https://www.allure.com/story/body-glitter-shimmer-stickers-summer-2026-trend",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Jennifer Love Hewitt Traded in Her Red Hair for Honey Blonde",
"url": "https://www.allure.com/story/jennifer-love-hewitt-honey-blonde-hair-color",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Emily Blunt Put a Springy Spin on Classic Red Nails",
"url": "https://www.allure.com/story/emily-blunt-red-pearl-floral-nails",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Salma Hayek's Quiet Silver Updo Is the Epitome of Elegance",
"url": "https://www.allure.com/story/salma-hayek-gray-hair-updo",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Starship Seoul",
"url": "https://www.allure.com/starship-seoul",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Keep Your Box Braids Looking Fresh for Weeks After Your Appointment",
"url": "https://www.allure.com/story/how-to-touch-up-box-braids-at-home",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Why *Allure* Will Never Tell You Plastic Packaging Is “Recyclable”",
"url": "https://www.allure.com/story/allure-sustainability-pledge",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Self-Tan at Home and Get Professional-Looking Results",
"url": "https://www.allure.com/story/tanning-with-self-tanner",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A Pixie Is the Short Haircut Anyone Can Pull Off",
"url": "https://www.allure.com/story/pixie-haircut",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Maura Higgins Gets Real About Fillers, Wigs, and Filming in Brutal Weather",
"url": "https://www.allure.com/story/maura-higgins-love-island-traitors-wigs-interview",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Classic Nail Polish Brand Essie Has Shocked Instagram with Its Latest Post",
"url": "https://www.allure.com/story/essie-nail-polish-feet-pic-instagram",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.allure.com/video/watch/tiktok-trends-cardi-b-reacts-to-tiktok-trends",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.allure.com/video/watch/truth-serum-al-truth-serum-forbidden-fruits-cast",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.allure.com/video/watch/10-minute-routine-al-10-minute-beauty-routine-alysa-liu",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Will Shampoo Bars Ever Have Their Moment?",
"url": "https://www.allure.com/story/shampoo-bars-sustainability-future",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "*Euphoria* Season 3 Makeup Is All About ‘Capital G Glam’—and We Have All the Details",
"url": "https://www.allure.com/story/euphoria-season-3-makeup-looks-donni-davy-interview",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A New BBL Is on the Rise",
"url": "https://www.allure.com/story/the-new-bbl-bleph-brow-lift",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Denise Richards’ Unfiltered Facelift Before and Afters Are a Gift to Us All",
"url": "https://www.allure.com/story/denise-richards-transparency-facelift-before-and-after-photos",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.allure.com"
}
}
]ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
| 403 | https://6sense.com/privacy-policy/ | <a> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.abcsinsights.com/privacy/ad-... | https://www.abcsinsights.com/privacy/ad-... | <a> | 0 |
| https://allure.com/auth/initiate?redirec... | https://allure.com/auth/initiate?redirec... | <a> | 0 |
| https://www.condenast.com/careers/ | https://www.condenast.com/careers/ | <a> | 0 |
| https://www.condenast.com/user-agreement... | https://www.condenast.com/user-agreement... | <a> | 0 |