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https://appeal.org.uk

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
11 PASS 2 REVIEW
B
Meta Tags
Title: 20 chars
REVIEW
Title: 20 chars
Info::
Page title is set
Got: Home Page • APPEAL
Warning::
Title is only 20 characters — consider expanding
Warning::
No meta description tag found
Without a meta description, Google auto-generates a snippet from page content -- usually less click-attractive than a hand-written summary. Add `<meta name="description" content="...">` with a 70-160 char summary.
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Home Page • APPEAL"

20 characters Too short
Title: Home Page • APPEAL
H1: We fight wrongful convictions and demand a fair justice system
Match: Very different
Robots: Indexable (no restrictions)

Without a meta description, Google auto-generates a snippet from page content -- usually less click-attractive than a hand-written summary. Add `<meta name="description" content="...">` with a 70-160 char summary.

Why this matters

No meta description -- Google auto-generates a SERP snippet from page content, usually less click-attractive than a hand-written summary.

Learn more ▾

Meta description is shown as the snippet under the title in search results. A well-written description significantly improves click-through rate. Add `<meta name="description" content="...">` with a 70-160 character summary.

Source: Google Search Central

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

C
Content Depth
Action
945 words, Very Difficult
REVIEW
945 words, Very Difficult
Info::
Page has 945 words of content
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 18)
945 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 18

Text-to-HTML Ratio

3% text 97% HTML

6 KB / 212 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://appeal.org.uk/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://appeal.org.uk Canonical https://appeal.org.uk/ Match Self-referencing (correct) Target 200 ✓
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Image SEO
13 images, 12 descriptive filenames
PASS
13 images, 12 descriptive filenames
Info::
1 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
12 descriptive
0 hash-based
1 generic
13 total
FilenameQualityAltIssues
p0j14q38.jpggeneric✓1
p0nklqcx.jpg.webpdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Freshness
Sitemap updated within 90 days (5/5 URLs have lastmod)
PASS
Sitemap updated within 90 days (5/5 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: 1 days ago
Got: 2026-07-22T09:53:14Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (5 URLs, 891 bytes)
PASS
Sitemap structure / size look healthy (5 URLs, 891 bytes)
Info::
Sitemap structure / size look healthy (5 URLs)
A+
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Info::
5 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    Review

    Page has review markup or testimonials that could be marked up

    Enables star-rating snippets in search

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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