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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
3
PASS
6
INFO
0
Checks
9
6 PASS 3 REVIEW
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://apprestore.ru/#website",
      "url": "https://apprestore.ru/",
      "name": "AppRestore",
      "description": "Каталог приложений и установка на iPhone с пошаговой инструкцией.",
      "inLanguage": "ru-RU"
    },
    {
      "@type": "Organization",
      "@id": "https://apprestore.ru/#organization",
      "name": "AppRestore",
      "url": "https://apprestore.ru/",
      "sameAs": [
        "https://www.instagram.com/apprestoreru/",
        "https://www.tiktok.com/@apprestoreru",
        "https://www.youtube.com/@apprestoreru",
        "https://vk.com/apprestoreru",
        "https://t.me/apprestoreru",
        "https://www.threads.com/@apprestoreru",
        "https://www.avito.ru/brands/b4d22e36656331ef6aae5791f1f15af8",
        "https://playerok.com/profile/YouShopHere/products"
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Нужно выходить из iCloud?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Нет. Меняется только аккаунт раздела «Контент и покупки» / App Store. Основной iCloud, фотографии, контакты и заметки не затрагиваются."
          }
        },
        {
          "@type": "Question",
          "name": "Сколько времени занимает установка?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Обычно несколько минут. После подтверждения оплаты персональная страница установки доступна один час."
          }
        },
        {
          "@type": "Question",
          "name": "Что делать, если код не появился?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Запросите код повторно на iPhone и снова нажмите «Получить код» на странице заказа."
          }
        },
        {
          "@type": "Question",
          "name": "Что будет после закрытия страницы оплаты?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Заказ не потеряется: его можно открыть через «Мои заказы» или восстановить по номеру и коду восстановления."
          }
        },
        {
          "@type": "Question",
          "name": "Как получить помощь без Telegram?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "На персональной странице заказа есть кнопка «Нужна помощь», ответ появится там же."
          }
        }
      ]
    }
  ]
}
Block 2 : ItemList
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "name": "Полезные материалы AppRestore",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Каталог приложений",
      "url": "https://apprestore.ru/apps"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Как вернуть удалённое приложение",
      "url": "https://apprestore.ru/guide/removed-apps"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Выход из App Store без выхода из iCloud",
      "url": "https://apprestore.ru/guide/app-store-account"
    },
    {
      "@type": "ListItem",
      "position": 4,
      "name": "Код подтверждения Apple Account",
      "url": "https://apprestore.ru/guide/verification-code"
    },
    {
      "@type": "ListItem",
      "position": 5,
      "name": "Установка нескольких приложений",
      "url": "https://apprestore.ru/guide/multiple-apps"
    },
    {
      "@type": "ListItem",
      "position": 6,
      "name": "Если приложение не скачивается",
      "url": "https://apprestore.ru/guide/app-not-downloading"
    },
    {
      "@type": "ListItem",
      "position": 7,
      "name": "Как узнать версию iOS",
      "url": "https://apprestore.ru/guide/ios-version"
    }
  ]
}
C
Image Optimization
Action
2 issues found across 65 images
REVIEW
2 issues found across 65 images
Warning::
57 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Warning::
All 59 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleприложения для iPhone
og:site_nameAppRestore
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

apprestore.ru

AppRestore — приложения для iPhone

Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — AppRestore — приложения для iPhone
  • twitter:description — Каталог приложений и установка на iPhone с понятной пошаговой инструкцией.
  • twitter:image — https://apprestore.ru/assets/site/apple-touch-icon.png

APPRESTORE.RU

AppRestore — приложения для iPhone

Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.

Preview quality · Facebook A+ · 100/100
  • og:title — AppRestore — приложения для iPhone
  • og:description — Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.
  • og:image — https://apprestore.ru/assets/site/apple-touch-icon.png
  • og:type — website
  • og:url — https://apprestore.ru/
  • og:site_name — AppRestore

AppRestore — приложения для iPhone

apprestore.ru

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

  • og:title — AppRestore — приложения для iPhone
  • og:description — Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.
  • og:image — https://apprestore.ru/assets/site/apple-touch-icon.png
  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

apprestore.ru

AppRestore — приложения для iPhone

Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.

Preview quality · Slack A+ · 100/100
  • og:title — AppRestore — приложения для iPhone
  • og:description — Выберите приложения, оплатите заказ и установите их на iPhone с пошаговой инструкцией.
  • og:image — https://apprestore.ru/assets/site/apple-touch-icon.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
1 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Каталог приложений и установка на iPhone...", og="Выберите приложения, оплатите заказ и ус..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 1 field(s) differ
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 4 schema type(s)
PASS
2 JSON-LD block(s) declaring 4 schema type(s)
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, ItemList, Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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