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https://appsflyer.com

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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

79/100

Site name appears as

Page titleFilter Icon
og:site_nameAppsFlyer
twitter:site@AppsFlyer
Organization.nameAppsFlyer

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.appsflyer.com/wp-content/uploads/2025/11/HP-OG.png
Info::
og:description is long (215 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 215 chars Expected: 55–200 chars
URL: https://www.appsflyer.com/wp-content/uploads/2025/11/HP-OG.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 215 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

appsflyer.com

AppsFlyer | Modern Marketing Cloud

Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

Preview quality · Twitter/X A · 85/100

Description will be truncated (215 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — AppsFlyer | Modern Marketing Cloud
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (215 chars, max 200)

    → Tighten the description to ≤200 characters

APPSFLYER.COM

AppsFlyer | Modern Marketing Cloud

Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

Preview quality · Facebook A+ · 95/100

Description will be truncated (215 chars / 155 max)

  • og:title — AppsFlyer | Modern Marketing Cloud
  • og:description — Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter...
  • og:image — https://www.appsflyer.com/wp-content/uploads/2025/11/HP-OG.png
  • og:type — website
  • og:url — https://www.appsflyer.com/
  • og:site_name — AppsFlyer

  • Description will be truncated on Facebook (215 chars, max 155)

    → Tighten og:description to ≤155 characters

AppsFlyer | Modern Marketing Cloud

appsflyer.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (215 chars / 150 max)

  • og:title — AppsFlyer | Modern Marketing Cloud
  • og:description — Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter...
  • og:image — https://www.appsflyer.com/wp-content/uploads/2025/11/HP-OG.png

  • Description will be truncated on LinkedIn (215 chars, max 150)

    → Tighten og:description to ≤150 characters

appsflyer.com

AppsFlyer | Modern Marketing Cloud

Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

Preview quality · Slack A+ · 100/100
  • og:title — AppsFlyer | Modern Marketing Cloud
  • og:description — Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter...
  • og:image — https://www.appsflyer.com/wp-content/uploads/2025/11/HP-OG.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.appsflyer.com\/",
      "url": "https:\/\/www.appsflyer.com\/",
      "name": "AppsFlyer | Modern Marketing Cloud",
      "isPartOf": {
        "@id": "https:\/\/www.appsflyer.com\/#website"
      },
      "about": {
        "@id": "https:\/\/www.appsflyer.com\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.appsflyer.com\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.appsflyer.com\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.appsflyer.com\/wp-content\/uploads\/2025\/11\/HP-OG.png",
      "datePublished": "2021-07-21T15:26:23+00:00",
      "dateModified": "2026-04-14T08:49:38+00:00",
      "description": "Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.",
      "breadcrumb": {
        "@id": "https:\/\/www.appsflyer.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.appsflyer.com\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/www.appsflyer.com\/#primaryimage",
      "url": "https:\/\/www.appsflyer.com\/wp-content\/uploads\/2025\/11\/HP-OG.png",
      "contentUrl": "https:\/\/www.appsflyer.com\/wp-content\/uploads\/2025\/11\/HP-OG.png",
      "width": 1200,
      "height": 630,
      "caption": "AppsFlyer-Modern-Marketing-Cloud"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.appsflyer.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.appsflyer.com\/#website",
      "url": "https:\/\/www.appsflyer.com\/",
      "name": "AppsFlyer",
      "description": "Attribution Data You Can Trust",
      "publisher": {
        "@id": "https:\/\/www.appsflyer.com\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.appsflyer.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.appsflyer.com\/#organization",
      "name": "AppsFlyer",
      "url": "https:\/\/www.appsflyer.com\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/www.appsflyer.com\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.appsflyer.com\/wp-content\/uploads\/2020\/08\/appsflyer-logo.svg",
        "contentUrl": "https:\/\/www.appsflyer.com\/wp-content\/uploads\/2020\/08\/appsflyer-logo.svg",
        "width": 141,
        "height": 40,
        "caption": "AppsFlyer"
      },
      "image": {
        "@id": "https:\/\/www.appsflyer.com\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/AppsFlyer",
        "https:\/\/x.com\/AppsFlyer"
      ]
    }
  ]
}
Block 2 : Organization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "AppsFlyer",
  "legalName": "AppsFlyer Ltd",
  "url": "https://www.appsflyer.com",
  "logo": "https://www.appsflyer.com/",
  "foundingDate": "2011",
  "founders": [
    {
      "@type": "Person",
      "name": "Oren Kaniel"
    },
    {
      "@type": "Person",
      "name": "Reshef Man"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "100 1st Street, 25th floor",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94105",
    "addressCountry": "USA"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "[+1-415-636-9430]",
    "email": "info@appsflyer.com"
  },
  "sameAs": [
    "https://www.facebook.com/AppsFlyer/",
    "https://twitter.com/appsflyer",
    "https://www.linkedin.com/company/appsflyerhq/",
    "https://www.instagram.com/lifeatappsflyer/",
    "https://en.wikipedia.org/wiki/AppsFlyer",
    "https://www.wikidata.org/wiki/Q20050673",
    "https://www.youtube.com/appsflyer",
    "https://www.crunchbase.com/organization/appsflyer"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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