Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
http://assets.adsttc.com/og/flat/og.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

archdaily.com
ArchDaily | Broadcasting Architecture Worldwide
ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for the architecture professional
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

ARCHDAILY.COM
ArchDaily | Broadcasting Architecture Worldwide
ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for the architecture professional
- og:title — ArchDaily | Broadcasting Architecture Worldwide
- og:description — ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for t...
- og:image — http://assets.adsttc.com/og/flat/og.png
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.archdaily.com
- og:site_name — ArchDaily

ArchDaily | Broadcasting Architecture Worldwide
archdaily.com
- og:title — ArchDaily | Broadcasting Architecture Worldwide
- og:description — ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for t...
- og:image — http://assets.adsttc.com/og/flat/og.png
archdaily.com
ArchDaily | Broadcasting Architecture Worldwide
ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for the architecture professional

- og:title — ArchDaily | Broadcasting Architecture Worldwide
- og:description — ArchDaily, Broadcasting Architecture Worldwide: Architecture news, competitions and projects updated every hour for t...
- og:image — http://assets.adsttc.com/og/flat/og.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
68/100
Site name appears as
| Page title | Manufacturers | |
| og:site_name | ArchDaily | |
| twitter:site | — | |
| Organization.name | ArchDaily |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
15/15has name, logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links200 links checked, 199 healthy, 0 brokenPASS
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@id": "https://www.archdaily.com/#organization",
"@type": "Organization",
"name": "ArchDaily",
"legalName": "ArchDaily",
"brand": "ArchDaily",
"alternateName": "ArchDaily",
"url": "https://www.archdaily.com/",
"logo": "https://assets.adsttc.com/doodles/flat/logo-blue-full.svg",
"address": {
"@type": "PostalAddress",
"addressLocality": "Santiago",
"addressCountry": "Chile"
},
"sameAs": [
"http://www.instagram.com/archdaily",
"http://www.facebook.com/ArchDaily/",
"http://www.pinterest.com/archdaily",
"http://youtube.com/user/archdaily",
"http://www.linkedin.com/company/archdaily/",
"http://twitter.com/archdaily",
"https://en.wikipedia.org/wiki/archdaily"
]
}{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "ArchDaily",
"url": "https://www.archdaily.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.archdaily.com/search/all?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}