Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
arizona.edu
No title set
No description
- twitter:card — summary
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
ARIZONA.EDU
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.arizona.edu/
- og:site_name — The University of Arizona
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
arizona.edu
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
arizona.edu
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
31/100
Site name appears as
| Page title | University of Arizona in Tucson, AZ | |
| og:site_name | The University of Arizona | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:title missing
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks196 links checked, 193 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 503 | https://slate.admissions.arizona.edu/account/login | <a> | Service Unavailable |
| 999 | https://www.linkedin.com/school/uarizona/ | <a> | HTTP 999 |
| 999 | https://linkedin.com/edu/university-of-arizona-177... | <a> | HTTP 999 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollegeOrUniversity",
"parentOrganization": {
"@type": "EducationalOrganization",
"@id": "https://www.arizona.edu/",
"name": "University of Arizona",
"url": "https://www.arizona.edu/",
"sameAs": [
"https://www.facebook.com/uarizona",
"https://x.com/uarizona",
"https://www.instagram.com/uarizona",
"https://linkedin.com/edu/university-of-arizona-17783",
"https://www.youtube.com/universityofarizona",
"https://en.wikipedia.org/wiki/University_of_Arizona"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "1401 E University Blvd",
"addressLocality": "Tucson",
"addressRegion": "AZ",
"postalCode": "85721",
"addressCountry": "US"
}
},
"name": "University of Arizona The University of Arizona",
"url": "https://www.arizona.edu/"
}
]
}