Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://arstechnica.com/#/schema/WebSite",
      "url": "https://arstechnica.com/",
      "name": "Ars Technica",
      "description": "Serving the Technologist since 1998. News, reviews, and analysis.",
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://arstechnica.com/search/{search_term_string}/"
        },
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https://arstechnica.com/#/schema/Organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://arstechnica.com/",
      "url": "https://arstechnica.com/",
      "name": "Ars Technica - Serving the Technologist since 1998. News, reviews, and analysis.",
      "description": "News and reviews, covering IT, AI, science, space, health, gaming, cybersecurity, tech policy, computers, mobile devices, and operating systems.",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https://arstechnica.com/#/schema/WebSite"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "@id": "https://arstechnica.com/#/schema/BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "position": 1,
          "name": "Ars Technica"
        }
      },
      "about": {
        "@id": "https://arstechnica.com/#/schema/Organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://arstechnica.com/#/schema/Organization",
      "name": "Ars Technica",
      "url": "https://arstechnica.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.arstechnica.net/wp-content/uploads/2016/10/cropped-ars-logo-512_480.png",
        "contentUrl": "https://cdn.arstechnica.net/wp-content/uploads/2016/10/cropped-ars-logo-512_480.png",
        "width": 512,
        "height": 512,
        "contentSize": "34417"
      }
    }
  ]
}

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

70/100

Site name appears as

Page title	Ars Technica - Serving the Technologist since 1998. News, reviews, and analysis.
og:site_name	Ars Technica
twitter:site	@arstechnica
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

174 links checked, 173 healthy, 1 broken

PASS

174 links checked, 173 healthy, 1 broken

173 of 174 links are healthy

Broken link: https://c.arstechnica.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

174 total 169 healthy 1 broken 4 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://c.arstechnica.com	`<link>`	Not Found
403	https://globalservices.conde.digital	`<link>`	Forbidden

Redirects (4)

URL	Destination	Found in
https://www.abcsinsights.com/privacy/ad-...	https://www.abcsinsights.com/privacy/ad-...	`<a>`
https://arstechnica.com/store/product/su...	https://arstechnica.com/store/product/su...	`<a>`
https://www.condenast.com/user-agreement...	https://www.condenast.com/user-agreement...	`<a>`
https://www.condenast.com/privacy-policy...	https://www.condenast.com/privacy-policy...	`<a>`

200 https://globalservices.conde.digital/p77xzrbz9z.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PVBXQMCR&gtm=... <script>

200 https://planebasin.com/dist/25dd01b14_8715a062a12be6f05714ee... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NLXNPCQ <script>

200 https://arstechnica.com/ <link>

200 https://privacy.condenastdigital.com/fides.js?property_id=FD... <script>

200 https://cdn.arstechnica.net/wp-content/mu-plugins/_composer_... <link>

200 https://cdn.arstechnica.net/wp-content/themes/ars-v9/public/... <link>

200 https://cdn.arstechnica.net/wp/wp-includes/js/jquery/jquery.... <script>

200 https://player.cnevids.com <link>

200 https://www.googletagservices.com/tag/js/gpt.js <script>

200 https://ads-static.conde.digital/production/cns/builds/ars-t... <script>

200 https://cdn.arstechnica.net/wp-content/uploads/2016/10/cropp... <link>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://globalservices.conde.digital/cwv-attribution.4.2.4.j... <script>

200 https://6sense.com/privacy-policy/ <a>

200 https://veepee-ad.com/politique-confidentialit%C3%A9-activit... <a>

200 https://www.adyoulike.com/pages/privacy <a>

200 https://www.adventori.com/fr/rgpd/ <a>

200 https://www.amillionads.com/privacy-policy <a>

200 https://www.amillionads.com/privacy-policy/ <a>

200 https://virtualminds.com/platform-privacy-policy/ <a>

200 https://privacy.acuityads.com/corporate-privacy-policy.html <a>

200 http://adelement.com/privacy-policy.html <a>

200 https://adelement.com/privacy-policy.html <a>

200 https://adara.com/privacy-promise/ <a>

200 https://www.condenast.com/privacy-policy <a>

200 https://ethyca.com/ <a>

200 https://arstechnica.com/civis/ <a>

200 https://arstechnica.com/subscribe/ <a>

200 https://arstechnica.com/search/ <a>

200 https://arstechnica.com/ai/ <a>

200 https://arstechnica.com/information-technology/ <a>

200 https://arstechnica.com/cars/ <a>

200 https://arstechnica.com/culture/ <a>

200 https://arstechnica.com/gaming/ <a>

200 https://arstechnica.com/health/ <a>

200 https://arstechnica.com/tech-policy/ <a>

200 https://arstechnica.com/science/ <a>

200 https://arstechnica.com/security/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (12 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 12 chars Expected: 25–60 chars

URL: 12 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

arstechnica.com

Ars Technica

News and reviews, covering IT, AI, science, space, health, gaming, cybersecurity, tech policy, computers, mobile devices, and operating systems.

ARSTECHNICA.COM

Ars Technica

News and reviews, covering IT, AI, science, space, health, gaming, cybersecurity, tech policy, computers, mobile devices, and operating systems.

Ars Technica

arstechnica.com

Ars Technica

News and reviews, covering IT, AI, science, space, health, gaming, cybersecurity, tech policy, computers, mobile devices, and operating systems.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.