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https://audubon.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleNational Audubon Society
og:site_nameAudubon
twitter:site@audubonsociety
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable=upscale
Info::
og:title is short (24 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 24 chars Expected: 25–60 chars
URL: https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable=upscale

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 24 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

audubon.org

National Audubon Society

The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — National Audubon Society
  • twitter:description — The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas usi...
  • twitter:image — https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=640&height=320&auto=webp&quality=90&fit=crop&enable=...

AUDUBON.ORG

National Audubon Society

The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.

Preview quality · Facebook A+ · 95/100

Description will be truncated (181 chars / 155 max)

  • og:title — National Audubon Society
  • og:description — The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas usi...
  • og:image — https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable...
  • og:type — website
  • og:url — https://www.audubon.org/
  • og:site_name — Audubon

  • Description will be truncated on Facebook (181 chars, max 155)

    → Tighten og:description to ≤155 characters

National Audubon Society

audubon.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (181 chars / 150 max)

  • og:title — National Audubon Society
  • og:description — The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas usi...
  • og:image — https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable...

  • Description will be truncated on LinkedIn (181 chars, max 150)

    → Tighten og:description to ≤150 characters

audubon.org

National Audubon Society

The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.

Preview quality · Slack A+ · 100/100
  • og:title — National Audubon Society
  • og:description — The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas usi...
  • og:image — https://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "National Audubon Society",
  "description": "Audubon protects birds and the places they need, today and tomorrow.",
  "url": "https:\/\/www.audubon.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https:\/\/www.audubon.org\/search_results?search={query}"
    },
    "query-input": "required name=query"
  },
  "publisher": {
    "@type": "Organization",
    "name": "National Audubon Society",
    "url": "https:\/\/www.audubon.org",
    "logo": "https:\/\/www.audubon.org\/modules\/custom\/nas_menu\/logos\/logo_audubon_crane.svg",
    "sameAs": [
      "https:\/\/twitter.com\/audubonsociety",
      "https:\/\/www.facebook.com\/NationalAudubonSociety",
      "https:\/\/www.instagram.com\/audubonsociety\/"
    ],
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "225 Varick St",
      "addressLocality": "New York, NY 10014",
      "postalCode": "10014",
      "addressRegion": "NY",
      "addressCountry": "US"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "Customer service",
      "phone": "1-844-428-3826",
      "email": "customerservice(at)audubon.org",
      "url": "https:\/\/www.audubon.org\/take-action\/contact-us"
    }
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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