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https://backlinko.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleBacklinko: SEO, Content Marketing, & Link Building Strategies
og:site_nameBacklinko
twitter:site@Backlinko
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (61 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 61 chars Expected: 25–60 chars
URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

backlinko.com

Backlinko: SEO, Content Marketing, & Link Building Strategies

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png

BACKLINKO.COM

Backlinko: SEO, Content Marketing, & Link Building Strategies

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

Preview quality · Facebook A+ · 95/100

Title will be truncated (61 chars / 60 max)

  • og:title — Backlinko: SEO, Content Marketing, & Link Building Strategies
  • og:description — It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link buildi...
  • og:image — https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png
  • og:type — article
  • og:url — https://backlinko.com
  • og:site_name — Backlinko

  • Title will be truncated on Facebook (61 chars, max 60)

    → Shorten og:title to ≤60 characters

Backlinko: SEO, Content Marketing, & Link Building Strategies

backlinko.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Backlinko: SEO, Content Marketing, & Link Building Strategies
  • og:description — It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link buildi...
  • og:image — https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png

backlinko.com

Backlinko: SEO, Content Marketing, & Link Building Strategies

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

Preview quality · Slack A+ · 100/100
  • og:title — Backlinko: SEO, Content Marketing, & Link Building Strategies
  • og:description — It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link buildi...
  • og:image — https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://backlinko.com/",
      "url": "https://backlinko.com/",
      "inLanguage": "en-US",
      "name": "Backlinko: SEO, Content Marketing, & Link Building Strategies",
      "dateModified": "2025-09-15T12:05:46-05:00",
      "description": "It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.",
      "isPartOf": {
        "@id": "https://backlinko.com/#/schema/website/backlinko"
      },
      "about": {
        "@id": "https://backlinko.com/#/schema/organization/backlinko"
      },
      "breadcrumb": {
        "@id": "https://backlinko.com//#/schema/breadcrumb/backlinko"
      },
      "primaryImageOfPage": {
        "@id": "https://backlinko.com//#/schema/image/backlinko"
      },
      "image": {
        "@id": "https://backlinko.com//#/schema/image/backlinko"
      }
    },
    {
      "@type": "ImageObject",
      "@id": "https://backlinko.com//#/schema/image/backlinko",
      "inLanguage": "en-US",
      "url": "https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png",
      "contentUrl": "https://api.backlinko.com/app/uploads/2024/08/backlinko-og-green.png",
      "width": 1200,
      "height": 631,
      "caption": "backlinko-og-green"
    },
    {
      "@type": "WebSite",
      "@id": "https://backlinko.com/#/schema/website/backlinko",
      "url": "https://backlinko.com",
      "name": "Backlinko",
      "publisher": {
        "@id": "https://backlinko.com/#/schema/organization/backlinko"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://backlinko.com/?s={search_term_string}"
        },
        "query-input": {
          "@type": "PropertyValueSpecification",
          "valueRequired": true,
          "valueName": "search_term_string"
        }
      }
    },
    {
      "@type": "Organization",
      "@id": "https://backlinko.com/#/schema/organization/backlinko",
      "name": "Backlinko",
      "url": "https://backlinko.com",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://backlinko.com/#/schema/image/logo/backlinko",
        "url": "https://api.backlinko.com/app/uploads/2023/11/backlinko-logo.png",
        "width": 696,
        "height": 696,
        "caption": "Backlinko"
      },
      "image": {
        "@id": "https://backlinko.com/#/schema/image/logo/backlinko"
      },
      "sameAs": [
        "https://www.facebook.com/Backlinko",
        "https://www.youtube.com/user/backlinko/",
        "https://twitter.com/Backlinko/"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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