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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
69
GRADE
D
FIX
4
REVIEW
1
PASS
4
INFO
0
Checks
9
4 PASS 1 REVIEW 4 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

backmarket.it

Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market

Acquista i migliori Smartphone, iPhone, iPad, MacBook e Laptop ricondizionati con sconti fino al 70% rispetto al nuovo! Consegna Gratis - Garanzia 12 mesi - 30 giorni di Prova Gratis.

Preview quality · Twitter/X C · 65/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market
  • twitter:description — Acquista i migliori Smartphone, iPhone, iPad, MacBook e Laptop ricondizionati con sconti fino al 70% rispetto al nuov...
  • twitter:image — https://images.ctfassets.net/mmeshd7gafk1/5BDjAiB7WVkFJcE5MXLNy4/bad9830f8c0e0bfc7318f0ab5e310ade/social-link-preview...
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

BACKMARKET.IT

Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market

Acquista i migliori Smartphone, iPhone, iPad, MacBook e Laptop ricondizionati con sconti fino al 70% rispetto al nuovo! Consegna Gratis - Garanzia 12 mesi - 30 giorni di Prova Gratis.

Preview quality · Facebook F · 0/100

Title will be truncated (67 chars / 60 max)

Description will be truncated (183 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (183 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market

backmarket.it

Preview quality · LinkedIn D · 50/100

Description will be truncated (183 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • Description will be truncated on LinkedIn (183 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

backmarket.it

Il tuo (Super) Marketplace di prodotti ricondizionati | Back Market

Acquista i migliori Smartphone, iPhone, iPad, MacBook e Laptop ricondizionati con sconti fino al 70% rispetto al nuovo! Consegna Gratis - Garanzia 12 mesi - 30 giorni di Prova Gratis.

Preview quality · Slack A · 85/100
  • og:title — falling back from og:title
  • og:description — falling back from og:description
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 50/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
F
Image Optimization
Action
5 issues found across 151 images
FIX
5 issues found across 151 images
Warning::
9 images significantly larger than display size
Resizing to display dimensions could save approximately 23 KB.
Got: ~23 KB wasted
Info::
28 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 114 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: data:.
Info::
3 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.backmarket.it/cdn-cgi/image/format%3Dauto%2Cquality%3D75%2Cwidth%3D828/https://images.ctfassets.net/mmeshd7gafk1/7zCu5bgeaunPJvoLyqo2go/33738f657887fc7fdee9f5a02cb6f780/Web-Desktop-Photo_table-tennis-.jpg, https://www.backmarket.it/cdn-cgi/image/format%3Dauto%2Cquality%3D75%2Cwidth%3D828/https://images.ctfassets.net/mmeshd7gafk1/d5B21MwHGpIiczvpt5UQE/5a5a47f46cfc77a11d305881392c463e/download.png, https://www.backmarket.it/cdn-cgi/image/format%3Dauto%2Cquality%3D75%2Cwidth%3D828/https://images.ctfassets.net/mmeshd7gafk1/d5B21MwHGpIiczvpt5UQE/5a5a47f46cfc77a11d305881392c463e/download.png.
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

39/100

Site name appears as

Page titleBack Market
og:site_name
twitter:site
Organization.nameBack Market

Consistent

Brand assets

Favicon

0/15

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

4/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • No favicon link tags detected — browsers fall back to the generic globe
  • og:title missing
  • og:image missing
  • twitter:card missing
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "Back Market",
  "url": "https://www.backmarket.it/it-it",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.backmarket.it/it-it/search?q={q}"
      },
      "query-input": "required name=q"
    }
  ]
}
Block 2 : Organization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Back Market",
  "url": "https://www.backmarket.it/it-it",
  "logo": "https://images.ctfassets.net/mmeshd7gafk1/5BDjAiB7WVkFJcE5MXLNy4/906aecd28464a3996c514d1b02a00983/SEO-Website-Thumbnail.png",
  "description": "Back Market è un marketplace globale per l'acquisto o la vendita di prodotti ricondizionati di qualità e per la permuta di dispositivi usati come smartphone, portatili, tablet, console e non solo.",
  "founder": [
    {
      "@type": "Person",
      "name": "Thibaud Hug de Larauze",
      "gender": "Male",
      "jobTitle": "Co-fondatore e CEO",
      "image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/enn8o0bkcrbmog0tbm98",
      "sameAs": [
        "https://fr.linkedin.com/in/thibaud-hug-de-larauze-a9a9b160",
        "https://twitter.com/thibaudelarauze"
      ]
    },
    {
      "@type": "Person",
      "name": "Quentin Le Brouster",
      "gender": "Male",
      "jobTitle": "Co-fondatore e CTO",
      "image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/ymvblntd67xfvkgdua7i",
      "sameAs": "https://fr.linkedin.com/in/quentin-le-brouster-b1a02184"
    },
    {
      "@type": "Person",
      "name": "Vianney Vaute",
      "gender": "Male",
      "jobTitle": "Co-fondatore e CCO",
      "image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/fikykrgbg1s9whaynlru",
      "sameAs": [
        "https://fr.linkedin.com/in/vianney-vaute-03ba2b62",
        "https://twitter.com/vinnyvandev"
      ]
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "199 Rue Championnet",
    "addressLocality": "Paris",
    "addressRegion": "Ile de France",
    "postalCode": "75018",
    "addressCountry": "Francia"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "contact",
    "telephone": "+33 1 70 77 24 93",
    "email": "press@backmarket.com"
  },
  "sameAs": [
    "https://www.twitter.com/backmarket",
    "https://linkedin.com/company/back-market",
    "https://www.facebook.com/BackMarketCom",
    "https://www.instagram.com/backmarket",
    "https://play.google.com/store/apps/details?id=com.backmarket",
    "https://apps.apple.com/us/app/back-market-shop-online/id1458344336",
    "https://fr.wikipedia.org/wiki/Back_Market",
    "https://www.wikidata.org/wiki/Q56316472",
    "https://www.bbb.org/us/ny/brooklyn/profile/online-retailer/back-market-inc-0121-176814",
    "https://www.trustpilot.com/review/www.backmarket.com"
  ]
}
Block 3 : FAQPage
3 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Come faccio a sapere che il dispositivo funzionerà?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Ogni dispositivo ricondizionato venduto su Back Market è un prodotto ricondizionato certificato, ovvero che è stato testato e controllato da professionisti del settore in linea con la Carta della qualità di Back Market. Qualsiasi dispositivo acquistato è inoltre coperto da 12 mesi di garanzia e 30 giorni di restituzione gratuita per offrirti una maggiore tranquillità."
      }
    },
    {
      "@type": "Question",
      "name": "Che differenza c'è tra un dispositivo ricondizionato e uno nuovo?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Tutti i dispositivi ricondizionati venduti su Back Market sono stati rinnovati, testati e controllati da professionisti del settore per garantirne il perfetto funzionamento. La differenza principale tra i prodotti ricondizionati e quelli nuovi è che i primi hanno un impatto ambientale significativamente inferiore."
      }
    },
    {
      "@type": "Question",
      "name": "Quali prodotti posso trovare su Back Market?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Abbiamo un catalogo di oltre 500.000 dispositivi ricondizionati da esperti del settore che comprende MacBook, smartwatch, tablet, console, elettrodomestici, aspirapolvere e molto altro."
      }
    },
    {
      "@type": "Question",
      "name": "Posso pagare a rate?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Certo. Un grande vantaggio della nostra tecnologia ricondizionata è che hai un prodotto che funziona come uno nuovo, ma a un prezzo inferiore fino al 70%. Per rendere il prezzo ancora più accessibile, ti offriamo diverse opzioni di pagamento tra cui quello a rate."
      }
    },
    {
      "@type": "Question",
      "name": "È possibile acquistare un piano di protezione?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Sì, puoi proteggere il tuo dispositivo dagli imprevisti con i nostri piani di protezione, che coprono cadute, danni causati da liquidi e non solo. Questi piani rientrano nel nostro servizio BackUp e puoi selezionarli al momento dell'acquisto del dispositivo. "
      }
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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