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https://battle.net

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
85
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
C
Canonical URL
Action
Issues found
REVIEW
Issues found
Info::
Canonical tag present
Got: https://eu.shop.battle.net/en-us
Warning::
Canonical does not match final URL (https://eu.shop.battle.net/login/oauth2/code/storefront#optLogin=true)
Critical::
Canonical target returns 401
Search engines cannot follow this canonical, effectively orphaning this page.
Warning::
Canonical URL redirects
A canonical URL that redirects sends mixed signals to search engines.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://battle.net Canonical https://eu.shop.battle.net/en-us Match Points to a different page Target 401

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

A canonical URL that redirects sends mixed signals to search engines.

Why this matters

A canonical URL that itself redirects sends mixed signals to Google — link equity may not consolidate as intended.

Learn more ▾

When the canonical link points to a URL that 301-redirects elsewhere, Google has to choose: follow the canonical chain or treat the redirect as authoritative. Behavior is inconsistent. Set canonical to the FINAL destination URL (post-redirect) so the signal is unambiguous.

Source: Google Search Central

A
Meta Tags
Title: 13 chars
PASS
Title: 13 chars
Info::
Page title is set
Got: Filter Button
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Filter Button"

13 characters Too short
Title: Filter Button
H1: Battle.net Shop Home
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
2491 words, Difficult
PASS
2491 words, Difficult
Info::
Page has 2491 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
2491 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

2% text 98% HTML

15 KB / 757 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
85 images, 75 descriptive filenames
PASS
85 images, 75 descriptive filenames
Info::
10 image(s) have hash/generic filenames
75 descriptive
0 hash-based
10 generic
85 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
38841-1.pnggeneric✓1
Current: 38841-1.png
Suggested: 60d38b911aa3190f6b80e14d.png
.generic✓1
20760-76095.pnggeneric✓1
Current: 20760-76095.png
Suggested: 61254c5bf864a3414c8bb207.png
6885-32192.pnggeneric✓1
Current: 6885-32192.png
Suggested: 61254804841f180993fedb61.png
20304-73803.pnggeneric✓1
Current: 20304-73803.png
Suggested: 612543366021853334c68f65.png

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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