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https://bbcgoodfood.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

28/100

Site name appears as

Page titleGood Food
og:site_nameGood Food
twitter:siteGood Food
Organization.name—

Consistent

Brand assets

Favicon

0/15

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • No social share image — shared links render as bare URLs
  • No favicon link tags detected — browsers fall back to the generic globe
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (20 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 20 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 20 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

bbcgoodfood.com

Welcome to Good Food

No description

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BBCGOODFOOD.COM

Welcome to Good Food

No description

Preview quality · Facebook D · 60/100
  • og:title — Welcome to Good Food
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — article
  • og:url — https://www.bbcgoodfood.com
  • og:site_name — Good Food

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Welcome to Good Food

bbcgoodfood.com

Preview quality · LinkedIn D · 60/100
  • og:title — Welcome to Good Food
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

bbcgoodfood.com

Welcome to Good Food

No description

Preview quality · Slack B · 75/100
  • og:title — Welcome to Good Food
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 62/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
11 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.bbcgoodfood.com#WebPage",
  "@type": "WebPage",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.bbcgoodfood.com"
  },
  "name": "Good Food | Recipes and cooking tips",
  "url": "https://www.bbcgoodfood.com",
  "dateModified": "2026-04-21T09:52:43+01:00",
  "datePublished": "2026-04-06T09:00:12+01:00",
  "headline": "Welcome to Good Food",
  "publisher": {
    "@type": "Organization",
    "name": "Good Food",
    "url": "https://www.bbcgoodfood.com",
    "logo": {
      "@type": "ImageObject",
      "height": 325,
      "url": "https://images.immediate.co.uk/production/volatile/sites/30/2026/02/goodfood.logo-f37096c.png?resize=1312,325",
      "width": 1312
    }
  },
  "description": "We’re all about good recipes, and about quality home cooking that everyone can enjoy."
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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