SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BCanonical URLMinor issuesREVIEW
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.
Learn more ▾ ▴
A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.
Source: Google Search Central
CContent DepthAction474 words, Fairly DifficultREVIEW
Good depth
Reading level
Grade 8
Text-to-HTML Ratio
3 KB / 73 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
CSitemap FreshnessActionNo sitemap.xml foundREVIEW
CSitemap × Robots ConsistencyActionSitemap or robots.txt missing -- consistency check skippedREVIEW
AMeta TagsTitle: 17 charsPASS
"Benefit Estimator"
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
A+Internal Links1 internal, 5 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | tel:0800559009 | 1 |
Top External Domains
| Domain | Links |
|---|---|
| my.msd.govt.nz | 3 |
| www.workandincome.govt.nz | 1 |
| check.msd.govt.nz | 1 |
A+Image SEONo imagesPASS
A+Hreflang URL QualityNo hreflang tags on the pagePASS
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
A+Sitemap HygieneNo sitemap to evaluate -- depth check is N/APASS
A+Markup QualityNo markup-quality issues detectedPASS
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.