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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
72
GRADE
C
FIX
4
REVIEW
1
PASS
10
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
33
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
95
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

9.11 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

29.44 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.16 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.38 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

29.93 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
17
10 PASS 1 REVIEW 4 FIX
F
Page Weight Budget
Action
5.6 MB transferred, 118 requests
FIX
5.6 MB transferred, 118 requests
Critical::
Page weighs 9.6 MB (5.6 MB transferred)
Warning::
Images are 2.7 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 2.7 MB
Warning::
JavaScript is 1.6 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.6 MB
Info::
Fonts are 1.2 MB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 1.2 MB
Warning::
118 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 1.2 g CO2 per page load
5.6 MB / 2.4 MB budget
5.6 MB transferred
118 requests
1.2 g CO2 per page load
Images 2.7 MiB 48%
JavaScript 1.6 MiB 29%
Fonts 1.2 MiB 21%
HTML 58.7 KiB 1%
CSS 35.2 KiB 1%
Other 2.9 KiB 0%
Other 2.8 KiB 0%
Other 1.5 KiB 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

F
JS Execution Cost
Action
3669ms total JS execution
FIX
3669ms total JS execution
Warning::
https://bigthink.com/wp-content/themes/bigthink/la...: 836ms CPU time
Warning::
https://js.hs-analytics.net/analytics/177681060000...: 564ms CPU time
Warning::
Unattributable: 527ms CPU time
Warning::
https://www.googletagmanager.com/gtag/js?id=G-VK3M...: 287ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-MZ6...: 255ms CPU time
Warning::
Third-party scripts: 2385ms (65% of total)

Main Thread Breakdown

Script Evaluation 57% Other 17% Script Parsing & Compilation 11% Style & Layout 9% Parse HTML & CSS 4%
ScriptTotalScriptingParse/CompileParty
https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/theme.iife.js?ver=47d4112b384643d6f63987489c3695c3e2443c42836ms482ms107ms1st
https://js.hs-analytics.net/analytics/1776810600000/39542948.js564ms461ms9ms3rd
Unattributable527ms28ms0ms3rd
https://www.googletagmanager.com/gtag/js?id=G-VK3M5W6C1C&cx=c&gtm=4e64h1287ms245ms40ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-MZ6VMC5&gtm_auth=avan2_2yHip-38aoyEUe7w&gtm_preview=env-1&gtm_cookies_win=x255ms212ms36ms3rd
https://bigthink.com/232ms16ms3ms1st
https://bigthink.com/wp-includes/js/zxcvbn.min.js215ms146ms68ms1st
https://js.hscollectedforms.net/collectedforms.js189ms89ms6ms3rd
https://connect.facebook.net/signals/config/954518347985184?v=2.9.303&r=stable&domain=bigthink.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168128ms110ms16ms3rd
https://connect.facebook.net/en_US/fbevents.js119ms85ms33ms3rd

Showing top 10 of 14 scripts

F
JS Bundles
Action
30 scripts, 616 KB unused
FIX
30 scripts, 616 KB unused
Warning::
https://bigthink.com/wp-content/themes/bigthink/la...: 281 KB unused (79%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-111...: 113 KB unused (65%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-MZ6...: 62 KB unused (40%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-VK3M...: 60 KB unused (35%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.jwplayer.com/libraries/UgqHk98H.js?ver...: 44 KB unused (66%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 616 KB
616 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/theme.iife.js?ver=47d4112b384643d6f63987489c3695c3e2443c42355 KB281 KB (79%)✓1st
https://www.googletagmanager.com/gtag/js?id=AW-11106865720174 KB113 KB (65%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-MZ6VMC5&gtm_auth=avan2_2yHip-38aoyEUe7w&gtm_preview=env-1&gtm_cookies_win=x158 KB62 KB (40%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-VK3M5W6C1C&cx=c&gtm=4e64h1173 KB60 KB (35%)✓3rd
https://cdn.jwplayer.com/libraries/UgqHk98H.js?ver=2.0.868 KB44 KB (66%)✓3rd
https://connect.facebook.net/en_US/fbevents.js97 KB32 KB (33%)✓3rd
https://bigthink.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.131 KB22 KB (72%)✓1st
https://bigthink.com/wp-includes/js/dist/i18n.min.js?ver=c26c3dc7bed3667933752 KB—✓1st
https://js.hsadspixel.net/pixels.js4 KB—✓3rd
https://stats.wp.com/e-202617.js2 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

D
Page Weight Inventory
Action
118 resources · 5.6 MB · 616 KB savings available
FIX
118 resources · 5.6 MB · 616 KB savings available
Warning::
Page weight 4.6 MB over 1MB target
Got: 5.6 MB Expected: ≤ 1 MB
Info::
~616 KB of savings available
Info::
52 third-party resources (20% of weight)
Info::
7 resources over 200KB
118 resources · 5.6 MiB · 52 third-party 4.6 MiB over 1MB target
Image 48% · 2.7 MiB
JavaScript 29% · 1.6 MiB
Font 21% · 1.2 MiB
Document 1% · 58.7 KiB
CSS 1% · 35.2 KiB
Other 0% · 6.8 KiB

~616.0 KiB of savings available

Remove unused JavaScript: 616.0 KiB
B
Image Optimization
58 images, 0 KB saveable
REVIEW
58 images, 0 KB saveable
Info::
All images are well-optimized
58 images 2.7 MB
0 oversized -0 KB
19 legacy format
0 missing dimensions CLS risk
A
Third-Party Impact
20% third-party, 0 ms blocking
PASS
20% third-party, 0 ms blocking
Info::
Third-party code accounts for 20% of page weight (1.1 MiB of 5.6 MiB)
Info::
Third-party blocking time is low (0 ms)
80%
20%
First-party Third-party
A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
10 fonts (1228 KB)
PASS
10 fonts (1228 KB)
Info::
10 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

10

1228 KB total

Render-blocking

0

of 10

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s 26.0 s 28.0 s 30.0 s FCP 9.1 s LCP 29.4 shttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-VariableFont_opsz,wght.woff2Inter-VariableFont_opsz... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-VariableFont_opsz,wght.woff2 — 341.7 KiB — 120 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-Italic-VariableFont_opsz,wght.woff2Inter-Italic-VariableFo... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-Italic-VariableFont_opsz,wght.woff2 — 376.6 KiB — 129 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Regular.woff2RecklessNeue-Regular.woff2 https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Regular.woff2 — 23.7 KiB — 124 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Bold.woff2RecklessNeue-Bold.woff2 https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Bold.woff2 — 39.5 KiB — 120 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Oswald-VariableFont_wght.woff2Oswald-VariableFont_wgh... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Oswald-VariableFont_wght.woff2 — 69.1 KiB — 128 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Regular.woff2LibreBaskerville-Regula... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Regular.woff2 — 52.1 KiB — 129 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Bold.woff2LibreBaskerville-Bold.w... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Bold.woff2 — 53.3 KiB — 130 ms — font-display: swaphttps://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Italic.woff2LibreBaskerville-Italic... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Italic.woff2 — 55.2 KiB — 130 ms — font-display: swaphttps://39542948.hs-sites.com/_hcms/googlefonts/Inter/700.woff2700.woff2 https://39542948.hs-sites.com/_hcms/googlefonts/Inter/700.woff2 — 110.3 KiB — 98 ms — font-display: swaphttps://39542948.hs-sites.com/_hcms/googlefonts/Inter/regular.woff2regular.woff2 https://39542948.hs-sites.com/_hcms/googlefonts/Inter/regular.woff2 — 106.2 KiB — 81 ms — font-display: swap
Inter-VariableFont_opsz... woff2 swap
Size 342 KB
Load time 120 ms
Start 96 ms
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Inter-Italic-VariableFo... woff2 swap
Size 377 KB
Load time 129 ms
Start 97 ms
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
RecklessNeue-Regular.woff2 woff2 swap
Size 24 KB
Load time 124 ms
Start 97 ms
Risk FOUT — text flashes from fallback to web font
RecklessNeue-Bold.woff2 woff2 swap
Size 40 KB
Load time 120 ms
Start 97 ms
Risk FOUT — text flashes from fallback to web font
Oswald-VariableFont_wgh... woff2 swap
Size 69 KB
Load time 128 ms
Start 98 ms
Risk FOUT — text flashes from fallback to web font
LibreBaskerville-Regula... woff2 swap
Size 52 KB
Load time 129 ms
Start 98 ms
Risk FOUT — text flashes from fallback to web font
LibreBaskerville-Bold.w... woff2 swap
Size 53 KB
Load time 130 ms
Start 98 ms
Risk FOUT — text flashes from fallback to web font
LibreBaskerville-Italic... woff2 swap
Size 55 KB
Load time 130 ms
Start 98 ms
Risk FOUT — text flashes from fallback to web font
700.woff2 woff2 swap
Size 110 KB
Load time 98 ms
Start 1.4 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
regular.woff2 woff2 swap
Size 106 KB
Load time 81 ms
Start 1.5 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~467 KB and ~934 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
12 hints, 0 missing preconnects
PASS
12 hints, 0 missing preconnects
Info::
Page uses 12 resource hint(s)

Current Resource Hints

preconnect
2
preload
8
dns-prefetch
2
prefetch
—

12 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

A
HTTP Caching
max-age=300 (5 minutes)
PASS
max-age=300 (5 minutes)
Info::
Cache-Control header is set
Got: max-age=300, must-revalidate
Info::
Effective TTL: 5 minutes (max-age=300)
Info::
No ETag or Last-Modified header
Conditional requests (304 Not Modified) are not possible without validators.
Cache-Control

max-age=300, must-revalidate

DirectiveValueMeaning
max-age300Cache for 5 minutes
must-revalidate—Must recheck with server after expiry
Effective TTL: 300 seconds
Network Waterfall
118 requests over 1714ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s 26.0 s 28.0 s 30.0 s FCP 9.1 s LCP 29.4 shttps://bigthink.com// https://bigthink.com/ — 200 — 50.9 KiB — 84 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-VariableFont_opsz,wght.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-VariableFont_opsz,wght.woff2 — 200 — 341.7 KiB — 120 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-Italic-VariableFont_opsz,wght.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Inter-Italic-VariableFont_opsz,wght.woff2 — 200 — 376.6 KiB — 129 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Regular.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Regular.woff2 — 200 — 23.7 KiB — 124 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Bold.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/RecklessNeue-Bold.woff2 — 200 — 39.5 KiB — 120 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Oswald-VariableFont_wght.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/Oswald-VariableFont_wght.woff2 — 200 — 69.1 KiB — 128 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Regular.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Regular.woff2 — 200 — 52.1 KiB — 129 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Bold.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Bold.woff2 — 200 — 53.3 KiB — 130 ms — h2https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Italic.woff2/wp-content/themes/bigthink/landing... https://bigthink.com/wp-content/themes/bigthink/landing-page-themes/theme-plus/dist/fonts/LibreBaskerville-Italic.woff2 — 200 — 55.2 KiB — 130 ms — 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HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
65% of JavaScript execution is third-party
First-party Third-party 2385ms · 833KB · $32/mo
HubSpot Analytics
Analytics
Costly
Execution 564ms
Transfer 43 KB
Monthly Cost $7/mo
Unattributable
Other
Costly
Execution 527ms
Transfer 0 KB
Monthly Cost $7/mo
Google Tag Manager
Tag Manager
Costly
Execution 287ms
Transfer 173 KB
Unused 35%
Monthly Cost $4/mo
Google Tag Manager
Tag Manager
Costly
Execution 255ms
Transfer 158 KB
Unused 40%
Monthly Cost $3/mo
js.hscollectedforms.net
Other
Optional
Execution 189ms
Transfer 26 KB
Monthly Cost $3/mo
Facebook Pixel
Advertising
Optional
Execution 128ms
Transfer 46 KB
Monthly Cost $2/mo
Facebook Pixel
Advertising
Optional
Execution 119ms
Transfer 97 KB
Unused 33%
Monthly Cost $2/mo
LinkedIn Insight
Advertising
Optional
Execution 102ms
Transfer 19 KB
Monthly Cost $1/mo
js.hubspot.com
Other
Optional
Execution 82ms
Transfer 28 KB
Monthly Cost $1/mo
cdn.jwplayer.com
Other
Optional
Execution 68ms
Transfer 68 KB
Unused 66%
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 66ms
Transfer 174 KB
Unused 65%
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • HubSpot Analytics adds 564ms and costs ~$7/month
  • Unattributable adds 527ms and costs ~$7/month
  • Google Tag Manager adds 287ms and costs ~$4/month
  • Google Tag Manager adds 255ms and costs ~$3/month

65% of JavaScript execution time comes from third-party scripts.

Why this matters

Third-party scripts (analytics, ads, social, A/B testing) often dominate execution time — every one is a perf-and-privacy tax.

Learn more ▾

Each third-party script is a black box: you don't control when it loads, what it executes, or how much it grows. They often account for a major share of total blocking time on average sites (HTTP Archive's Web Almanac documents the trend). Audit which ones you actually need, defer the rest, and use facade patterns (lite-youtube, lite-vimeo) for embedded media.

Source: web.dev / HTTP Archive Web Almanac

HubSpot Analytics takes 564ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 527ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 287ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 255ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

66% of cdn.jwplayer.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

65% of Google Tag Manager's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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