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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
3
REVIEW
1
PASS
1
INFO
0
Checks
5
1 PASS 1 REVIEW 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://a.bildstatic.de/assets/social-fallback-xwOAZY_4.jpg
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://a.bildstatic.de/assets/social-fallback-xwOAZY_4.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

bild.de

Aktuelle Nachrichten | BILD.de

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

BILD.DE

Aktuelle Nachrichten | BILD.de

No description

Preview quality · Facebook C · 65/100
  • og:title — Aktuelle Nachrichten | BILD.de
  • og:description — falling back from <meta name=description>
  • og:image — https://a.bildstatic.de/assets/social-fallback-xwOAZY_4.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.bild.de/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Aktuelle Nachrichten | BILD.de

bild.de

Preview quality · LinkedIn A+ · 95/100
  • og:title — Aktuelle Nachrichten | BILD.de
  • og:description — falling back from <meta name=description>
  • og:image — https://a.bildstatic.de/assets/social-fallback-xwOAZY_4.jpg

bild.de

Aktuelle Nachrichten | BILD.de

No description

Preview quality · Slack A+ · 95/100
  • og:title — Aktuelle Nachrichten | BILD.de
  • og:description — falling back from <meta name=description>
  • og:image — https://a.bildstatic.de/assets/social-fallback-xwOAZY_4.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 76/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

42/100

Site name appears as

Page titleUser Icon
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://www.bild.de/rss-feeds/rss-16725492,feed=home.bild.html Expected: https://www.bild.de/rss-feeds/rss-16725492,feed=home.bild.html
URL: http://www.bild.de/rss-feeds/rss-16725492,feed=home.bild.html

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://www.bild.de/rss-feeds/rss-16725492,feed=home.bild.html
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
3 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://www.bild.de/",
  "name": "Aktuelle Nachrichten",
  "headline": "Aktuelle Nachrichten",
  "description": "BILD.de: Die Seite 1 für aktuelle Nachrichten und Themen, Bilder und Videos aus den Bereichen News, Wirtschaft, Politik, Show, Sport, und Promis."
}
Block 2 : NewsMediaOrganization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "url": "https://www.bild.de/",
  "name": "BILD",
  "logo": {
    "@type": "ImageObject",
    "url": "https://a.bildstatic.de/assets/BILD-Logo-ChIEyPTN.png",
    "width": "148",
    "height": "149",
    "name": "BILD Logo"
  },
  "sameAs": [
    "https://twitter.com/bild",
    "https://www.facebook.com/bild",
    "https://de.wikipedia.org/wiki/Bild_(Zeitung)",
    "https://de.wikipedia.org/wiki/Bild.de",
    "https://de.wikipedia.org/wiki/Bild_(Fernsehsender)",
    "https://www.instagram.com/bild/",
    "https://www.youtube.com/@bild",
    "https://www.axelspringer.com/de/marken/bild"
  ]
}
Block 3 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@id": "https://www.bild.de/",
        "name": "Aktuelle Nachrichten"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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