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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

63

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
cdn.tinypass.com/api/tinypass.min.js14400.0 s132.7 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js14400.0 s132.1 KiB
cdn.confiant-integrations.net/33CYnLkVKFSMCUwC1MMcR-L4HeU/video/config.js1100.0 s55.3 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js14400.0 s50.3 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js14400.0 s43.1 KiB
s.skimresources.com/js/87443X1644751.skimlinks.js3600.0 s20.0 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
charts-static.billboard.com/img/2025/02/alexwarren-vcb-ordinary-jb8-180x180.jpg0.0 ms14.5 KiB
/img/2025/11/ellalangley-yci-choosintexas-3s2-180x180.jpg0.0 ms14.0 KiB
ads.blogherads.com/static/chunks/2030.b94af747cd5b3350d333.js14400.0 s19.8 KiB
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s15.4 KiB
charts-static.billboard.com/img/2023/06/ellalangley-yci-180x180.jpg0.0 ms10.4 KiB
charts-static.billboard.com/img/2010/01/bruno-mars-8dl-180x180.jpg0.0 ms9.6 KiB
ads.blogherads.com/static/chunks/982.31e834f3c5c91bf8b371.js14400.0 s11.6 KiB
charts-static.billboard.com/img/2025/08/oliviadean-8k4-manineed-jej-180x180.jpg0.0 ms7.1 KiB
api.b2c.com/api/init-605420mses66u90ksh2.js600.0 s7.5 KiB
pmc-pp-tou.s3.us-west-1.amazonaws.com/privacy-notice.js?ver=10.0 ms6.7 KiB
static.hotjar.com/c/hotjar-2036991.js?sv=760.0 s6.2 KiB
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s13.7 KiB
cdn.cxense.com/cx.cce.js3600.0 s6.8 KiB
ads.blogherads.com/static/chunks/4857.910c4b46763f23e61854.js14400.0 s7.9 KiB
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s53.0 KiB
ads.blogherads.com/sk/00/000/00000/28766/header.js14400.0 s7.6 KiB
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s5.3 KiB
ads.blogherads.com/static/chunks/6559.074815d12fef9b41149e.js14400.0 s6.2 KiB
ads.blogherads.com/static/chunks/6317.7fde3be0f22be218a9d5.js14400.0 s4.8 KiB
ads.blogherads.com/static/blogherads.js14400.0 s4.2 KiB
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s5.5 KiB
buy.tinypass.com/widget/dist/template/css/img/fail-icon.png1200.0 s2.4 KiB
d1mkq4fbm7j30i.cloudfront.net/21/oHS-21.js0.0 ms841 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo91giqb6j6kn06n&sid=...0.0 ms414 B
iabusprivacy.pmc.com/geo-info.js0.0 ms265 B
p.skimresources.com/px.gif?ch=1&rn=6.7131945721001550.0 ms248 B
ad-delivery.net/px.gif?ch=186400.0 s611 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css1200.0 s255 B
buy.tinypass.com/widget/dist/template/css/img/fail-icon.png1200.0 s250 B
p.skimresources.com/px.gif?ch=2&rn=6.7131945721001550.0 ms93 B
ad-delivery.net/px.gif?ch=286400.0 s109 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...601729.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...86400.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...86400.0 s0 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:21.236 source:map[column:76337 line:2 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:19.433 source:map[column:49615 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:12.437 source:map[column:50335 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.412 source:map[column:50393 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.275 source:map[column:50457 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:9.596 source:map[type:text value:[unattributed]]] map[reflowTime:12.255 source:map[column:30675 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:4.684 source:map[column:30832 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:1.612 source:map[column:30994 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:2.685 source:map[column:70434 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:5.87 source:map[column:23694 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:0.295 source:map[column:71622 line:5 type:source-location url:https://cdn.cxense.com/cx.js urlProvider:network]] map[reflowTime:0.754 source:map[column:327363 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:1.961 source:map[column:43411 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.685 source:map[column:57109 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.027 source:map[column:56167 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:2.161 source:map[column:297534 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:6.518 source:map[column:57571 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.291 source:map[column:33383 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.572 source:map[column:33416 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:6.859 source:map[column:142678 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.176 source:map[column:141036 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:19.248 source:map[column:90935 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:1.798 source:map[column:152770 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.935 source:map[column:118143 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.115 source:map[column:115111 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.624 source:map[column:27962 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:4.21 source:map[column:197320 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.559 source:map[column:505329 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.297 source:map[column:100105 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:2.182 source:map[column:341954 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:0.342 source:map[column:341908 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:3.597 source:map[column:84838 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:5.006 source:map[column:126569 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.854 source:map[column:91428 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.734 source:map[column:47563 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.703 source:map[column:46787 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.774 source:map[column:47184 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:2.188 source:map[column:87921 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img
/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...1019.6 KiB754.5 KiB
Alex Warren div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img
charts-static.billboard.com/img/2025/02/alexwarren-vcb-ordinary-jb8-180x180.jpg14.1 KiB9.6 KiB
Ella Langley div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img
/img/2025/11/ellalangley-yci-choosintexas-3s2-180x180.jpg13.7 KiB9.3 KiB
Ella Langley div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img
charts-static.billboard.com/img/2023/06/ellalangley-yci-180x180.jpg10.2 KiB5.7 KiB
Bruno Mars div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img
charts-static.billboard.com/img/2010/01/bruno-mars-8dl-180x180.jpg9.4 KiB5.0 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-5-IMG
nodeLabel: Gloria Trevi
path: 5,HTML,2,BODY,13,DIV,7,MAIN,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,A,0,DIV,0,IMG
selector: div.c-lazy-image > a.c-lazy-image__link > div.a-crop-6x4 > img.c-lazy-image__img
snippet: <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lr…" src="https://www.billboard.com/wp-content/uploads/2026/04/02-Gloria-Trevi-2026-…" alt="Gloria Trevi" srcset="https://www.billboard.com/wp-content/uploads/2026/04/02-Gloria-Trevi-2026-…" sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48re…" height="" width="" decoding="async">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
cdn.cookielaw.org/scripttemplates/otSDKStub.js0 B230 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...8.6 KiB
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/co...1.2 KiB
iabusprivacy.pmc.com/geo-info.js265 B204 ms

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/af/9879ec/00000000000000007753c185/30/l?primer=7cdcb44be...5.0 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 434 ms
URLTime Spent
billboard.com/434 ms
www.billboard.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 99.8 KiB
URLTransfer SizeEst Savings
:root{--border-color-grey-lightest: rgb(237, 236, 236);--border-color-brand-secondary-light: rgb(0,…76.7 KiB67.2 KiB
/wp-content/themes/vip/pmc-billboard-2021/assets/build/cs...20.2 KiB17.5 KiB
www.billboard.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.515.1 KiB15.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 400 ms 1.0 MiB
URLTransfer SizeEst Savings
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...187.6 KiB140.0 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js131.8 KiB105.7 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js145.7 KiB96.8 KiB
cds.connatix.com/p/320810193/player.ads.js94.8 KiB73.4 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h1168.7 KiB71.1 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js125.1 KiB69.6 KiB
cdn.tinypass.com/api/tinypass.min.js132.1 KiB69.2 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h1144.3 KiB65.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS143.8 KiB61.7 KiB
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...138.5 KiB49.0 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js50.1 KiB41.2 KiB
cds.connatix.com/p/320810193/player.hls.js74.9 KiB40.7 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js56.1 KiB37.5 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js54.1 KiB35.0 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js42.9 KiB34.8 KiB
cds.connatix.com/p/320810193/player.renderer.js44.1 KiB24.2 KiB
cdn.cxense.com/cx.js37.5 KiB21.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.billboard.com/718 ms364 ms10 ms
Unattributable362 ms33 ms0.0 ms
cds.connatix.com/p/320810193/player.user.manager.service.js330 ms279 ms7.4 ms
cdn.tinypass.com/api/tinypass.min.js194 ms136 ms10 ms
cds.connatix.com/p/320810193/player.lit.ui.js181 ms137 ms4.8 ms
cdn.confiant-integrations.net/video/202603241056/wrap.js123 ms114 ms8.4 ms
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...123 ms71 ms12 ms
imasdk.googleapis.com/js/sdkloader/ima3.js110 ms85 ms8.7 ms
api.b2c.com/api/init-605420mses66u90ksh2.js99 ms96 ms0.4 ms
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...93 ms66 ms12 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js83 ms74 ms7.9 ms
cds.connatix.com/p/320810193/player.hls.js81 ms44 ms11 ms
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js78 ms73 ms4.0 ms
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h168 ms56 ms12 ms
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js63 ms56 ms6.1 ms
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h162 ms51 ms11 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...61 ms18 ms0.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation2.1 s
Other542 ms
Style & Layout297 ms
Script Parsing & Compilation216 ms
Parse HTML & CSS106 ms
Rendering92 ms
Garbage Collection59 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in a sub frame.Actionable
Pages with WebSocket cannot enter back/forward cache.Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...2.5 MiB
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...2.5 MiB
/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...1020.9 KiB
www.billboard.com/271.9 KiB
imasdk.googleapis.com/js/core/bridge3.758.1_en.html?gdpr=1270.9 KiB
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...187.6 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h1168.7 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js146.1 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h1144.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS144.2 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
EJAE Audrey Nuna REI AMI Billboard Cover April 18, 2026 div.lrv-u-margin-lr-1@mobile-max > div.c-lazy-image > a.c-lazy-image__link > img.c-lazy-image__img
/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...
EJAE Audrey Nuna REI AMI Billboard Cover April 18, 2026 div.left-content > div.c-lazy-image > a.c-lazy-image__link > img.c-lazy-image__img
cdn.shopify.com/s/files/1/0237/2843/products/2020_04_540x.jpg?v=1581608516

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 120 ms
●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Minify JavaScript
●User Timing marks and measures 27 user timings
●Avoid long main-thread tasks 10 long tasks found
●Avoid non-composited animations 5 animated elements found
●Network Requests
●Network Round Trip Times 180 ms
●Server Backend Latencies 380 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 490 ms
●Avoid large layout shifts 3 layout shifts found
○INP breakdown
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn how `aria-hidden` affects focusable elements.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
Alex Jones Has Shirtless Meltdown as ‘The Onion’ Prepares to Relaunch Infowars … div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.js-subscribe-header-button > span#pmc-piano-header-button > div.tp-container-inner > iframe#offer_53e0b7e9a87a5d71ca4e-0 div.js-subscribe-header-button > span#pmc-piano-header-button > div.tp-container-inner > iframe#offer_53e0b7e9a87a5d71ca4e-0
div.lrv-u-margin-lr-1@mobile-max > div#pmc-piano-footer-mag-button > div.tp-container-inner > iframe#offer_6aae26e0e232111b2fbf-0 div.lrv-u-margin-lr-1@mobile-max > div#pmc-piano-footer-mag-button > div.tp-container-inner > iframe#offer_6aae26e0e232111b2fbf-0
li.a-subscription-footer-nav__list-item > div.pmc-piano-footer-sub-button > div.tp-container-inner > iframe#offer_87584a17cd659d24f171-1 li.a-subscription-footer-nav__list-item > div.pmc-piano-footer-sub-button > div.tp-container-inner > iframe#offer_87584a17cd659d24f171-1

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link
div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
OUR SITES div.lrv-u-flex > div.lrv-u-margin-l-auto@tablet > nav.o-nav > h4#pmc-footer

These are opportunities to improve keyboard navigation in your application.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
KRISTIN ROBINSON ul.o-article-byline > li.lrv-u-flex > div.c-tagline > a
KYLE DENIS ul.o-article-byline > li.lrv-u-flex > div.c-tagline > a

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Topics
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js line 1, col 55741

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js line 1, col 288164
%cP%cM%cC Atlas MG padding: 2px 1px 2px 10px; border-radius: 7px 0 0 7px; background-color: black; color: white; padding: 2px 1px; background-color: black; color: #ed1c24; padding: 2px 10px 2px 1px; border-radius: 0 7px 7px 0; background-color: black; color: white; Error: Time to wait for consent has expired. at s (https://ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js:2:106729) at Y (<anonymous>:1:2216)

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.billboard.com/page/2/READ MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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