SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
CContent DepthAction603 words, Very DifficultREVIEW
Good depth
Reading level
Grade 22
Text-to-HTML Ratio
4 KB / 213 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle optimizedPASS
"A leading global university - University of Birmingham"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Internal Links20 internal, 24 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | / | 3 |
| 2 | /study/undergraduate/open-days | 2 |
| 3 | /study/student-experience/advice-support | 1 |
| 4 | /study/applicants | 1 |
| 5 | /legal/modern-slavery | 1 |
| 6 | /privacy | 1 |
| 7 | /accessibility | 1 |
| 8 | #main | 1 |
| 9 | /dubai | 1 |
| 10 | /news/2026/alice-roberts-creates-headline-garden-at-bbc-gardeners-world-live | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.birmingham.ac.uk | 13 |
| www.linkedin.com | 1 |
| www.facebook.com | 1 |
| www.tiktok.com | 1 |
| www.youtube.com | 1 |
| canvas.bham.ac.uk | 1 |
| edzz.fa.em3.oraclecloud.com | 1 |
| www.instagram.com | 1 |
| twitter.com | 1 |
| www.weibo.com | 1 |
A+Image SEO15 images, 15 descriptive filenamesPASS
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit1 schema types detectedPASS
Rich result eligibility
Organization knowledge panel
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 2/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
Missing schema opportunities
- moderate
LocalBusiness
Page describes a local business (address element) — add LocalBusiness schema
Eligible for the local pack and Google Maps results
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.