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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleBank for International Settlements
og:site_name—
twitter:site@bis_org
Organization.nameBank for International Settlements

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is short (34 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 34 chars Expected: 55–200 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 34 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

bis.org

Bank for International Settlements

Bank for International Settlements

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BIS.ORG

Bank for International Settlements

Bank for International Settlements

Preview quality · Facebook C · 70/100
  • og:title — Bank for International Settlements
  • og:description — Bank for International Settlements
  • og:image — https://www.bis.org/img/bislogo_og.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.bis.org/index.htm
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Bank for International Settlements

bis.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Bank for International Settlements
  • og:description — Bank for International Settlements
  • og:image — https://www.bis.org/img/bislogo_og.jpg

bis.org

Bank for International Settlements

Bank for International Settlements

Preview quality · Slack A+ · 100/100
  • og:title — Bank for International Settlements
  • og:description — Bank for International Settlements
  • og:image — https://www.bis.org/img/bislogo_og.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "@id": "https://www.bis.org/about/index.htm",
  "name": "Bank for International Settlements",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Basel",
    "addressCountry": "Switzerland"
  },
  "description": "Promoting global monetary and financial stability through international cooperation",
  "url": "https://www.bis.org",
  "sameAs": [
    "https://twitter.com/BIS_org",
    "https://www.linkedin.com/company/bis",
    "https://www.youtube.com/user/bisbribiz"
  ],
  "logo": "https://www.bis.org/img/bis-logo-short.gif"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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