Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 181 healthy, 19 brokenFIX
Broken Links (19)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://aax.amazon-adsystem.com | <link> | Not Found |
| 404 | https://bleacherreport.com/nba-atlantic | <a> | Not Found |
| 404 | https://bleacherreport.com/nba-central | <a> | Not Found |
| 404 | https://bleacherreport.com/nba-northwest | <a> | Not Found |
| 404 | https://bleacherreport.com/nba-pacific | <a> | Not Found |
| 404 | https://bleacherreport.com/nba-southeast | <a> | Not Found |
| 404 | https://bleacherreport.com/nba-southwest | <a> | Not Found |
| 404 | https://bleacherreport.com/afc-east | <a> | Not Found |
| 404 | https://bleacherreport.com/afc-north | <a> | Not Found |
| 404 | https://bleacherreport.com/afc-west | <a> | Not Found |
| 404 | https://bleacherreport.com/nfc-east | <a> | Not Found |
| 404 | https://bleacherreport.com/nfc-north | <a> | Not Found |
| 404 | https://bleacherreport.com/nfc-south | <a> | Not Found |
| 404 | https://bleacherreport.com/nfc-west | <a> | Not Found |
| 404 | https://bleacherreport.com/al-central | <a> | Not Found |
| 404 | https://bleacherreport.com/al-east | <a> | Not Found |
| 404 | https://bleacherreport.com/al-west | <a> | Not Found |
| 404 | https://bleacherreport.com/nl-central | <a> | Not Found |
| 404 | https://bleacherreport.com/nl-east | <a> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com/cs/6246... | https://sb.scorecardresearch.com/cs/6246... | <script> | 0 |
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
50/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | — | |
| twitter:site | @bleacherreport | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No favicon link tags detected — browsers fall back to the generic globe
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://publish-bleacher-report-gsp-cms.wmsports.io/sites/bleacher-report/files/styles/media_library/todays_newsletter.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

bleacherreport.com
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
- twitter:card — summary_large_image
- twitter:title — Bleacher Report | Sports. Highlights. News. Now.
- twitter:description — Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, high...
- twitter:image — https://publish-bleacher-report-gsp-cms.wmsports.io/sites/bleacher-report/files/styles/media_library/todays_newslette...

BLEACHERREPORT.COM
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
Description will be truncated (164 chars / 155 max)
- og:title — Bleacher Report | Sports. Highlights. News. Now.
- og:description — Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, high...
- og:image — https://publish-bleacher-report-gsp-cms.wmsports.io/sites/bleacher-report/files/styles/media_library/todays_newslette...
- og:type — website
- og:url — https://bleacherreport.com
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (164 chars, max 155)
→ Tighten og:description to ≤155 characters
og:image is below recommended size (562×421)
→ Upload an image ≥1200×630 for the large preview card

Bleacher Report | Sports. Highlights. News. Now.
bleacherreport.com
Description will be truncated (164 chars / 150 max)
- og:title — Bleacher Report | Sports. Highlights. News. Now.
- og:description — Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, high...
- og:image — https://publish-bleacher-report-gsp-cms.wmsports.io/sites/bleacher-report/files/styles/media_library/todays_newslette...
Description will be truncated on LinkedIn (164 chars, max 150)
→ Tighten og:description to ≤150 characters
bleacherreport.com
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.

- og:title — Bleacher Report | Sports. Highlights. News. Now.
- og:description — Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, high...
- og:image — https://publish-bleacher-report-gsp-cms.wmsports.io/sites/bleacher-report/files/styles/media_library/todays_newslette...
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths