Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 32 healthy, 168 brokenFIX
Broken Links (50)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://blick.ch/ | <link> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0.vp4v2l~w.z5... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/04mxcwxpe4ese... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0znqh4g87v-c6... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/03jmvjs2mmwit... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/1147nd15rmolx... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/095ywnr.mb6~d... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/10lggj~9gti0t... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0df~jv0-beju9... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0rb20fakdsy7q... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/14z1gsb351ns-... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/118b8gqg4~67w... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/turbopack-00c... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/06c0rutvaea.o... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/004ybpn4d4mxb... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0y73mgx06klpt... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/16xse_6gl.l7m... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0b71l4..sajyr... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0h78avwcx0j7g... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0..kd6l14es.y... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/07fqnq5ea9tpa... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/090-v054zadl2... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/turbopack-0ma... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/next-prod-3.6.0-blic... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/next-prod-3.6.0-blic... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/next-prod-3.6.0-blic... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/14lj-7d.og4us... | <script> | Forbidden |
| 403 | https://blick.ch/_next/static/chunks/0f9.8phhmij7t... | <script> | Forbidden |
| 403 | https://blick.ch/fr/ | <a> | Forbidden |
| 403 | https://blick.ch/blickplus/ | <a> | Forbidden |
| 403 | https://blick.ch/schweiz/ | <a> | Forbidden |
| 403 | https://blick.ch/ausland/ | <a> | Forbidden |
| 403 | https://blick.ch/sport/ | <a> | Forbidden |
| 403 | https://blick.ch/meinung/ | <a> | Forbidden |
| 403 | https://blick.ch/politik/ | <a> | Forbidden |
| 403 | https://blick.ch/wirtschaft/ | <a> | Forbidden |
| 403 | https://blick.ch/people-tv/ | <a> | Forbidden |
| 403 | https://blick.ch/digital/ | <a> | Forbidden |
| 403 | https://blick.ch/gesellschaft/ | <a> | Forbidden |
| 403 | https://blick.ch/life/ | <a> | Forbidden |
| 403 | https://blick.ch/auto/ | <a> | Forbidden |
| 403 | https://blick.ch/community/ | <a> | Forbidden |
| 403 | https://blick.ch/video/ | <a> | Forbidden |
| 403 | https://blick.ch/newsletter/newsletter-zentrale-id... | <a> | Forbidden |
| 403 | https://blick.ch/podcasts/liebe-sport-wissen-gen-z... | <a> | Forbidden |
| 403 | https://blick.ch/services/impressum-blick-gruppe-i... | <a> | Forbidden |
| 403 | https://blick.ch/suche/ | <a> | Forbidden |
| 403 | https://blick.ch/blickplus/abos/ | <a> | Forbidden |
| 403 | https://blick.ch/profil/ | <a> | Forbidden |
| 403 | https://blick.ch/dossiers/iran-krieg-id20971494/ | <a> | Forbidden |
FOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
66 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
blick.ch
Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
BLICK.CH
Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
No description
Title will be truncated (66 chars / 60 max)
- og:title — Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Title will be truncated on Facebook (66 chars, max 60)
→ Shorten og:title to ≤60 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
blick.ch
- og:title — Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
blick.ch
Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
No description
- og:title — Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
33/100
Site name appears as
| Page title | Blick: Nachrichten und Schlagzeilen aus der Schweiz und aller Welt | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | Ringier |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
0/20Meta completeness
8/20Organization schema
8/15has name + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:image missing
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data20 JSON-LD block(s) found — structured data is well configured.PASS
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@type": "ImageObject",
"url": "https://img.blick.ch/incoming/21486241-v0-logo-schemaorg.png?ratio=free&imdensity=1",
"contentUrl": "https://img.blick.ch/incoming/21486241-v0-logo-schemaorg.png?ratio=free&imdensity=1",
"width": 137,
"height": 60,
"@id": "https://img.blick.ch/incoming/21486241-v0-logo-schemaorg.png?ratio=free&imdensity=1",
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/2",
"url": "https://www.ringier.com/",
"name": "Ringier",
"legalName": "Ringier AG",
"alternateName": "ringier.com",
"description": "Ringier is a family-owned media group with brands in Europe and Africa that focus on media, e-commerce, marketplaces and entertainment.",
"email": "info@ringier.ch",
"telephone": "+41442596111",
"sameAs": [
"https://www.linkedin.com/company/ringier/",
"https://twitter.com/ringier_ag",
"https://www.facebook.com/ringierag/",
"https://www.youtube.com/user/RingierComm",
"https://www.instagram.com/ringier_ag"
],
"address": {
"@id": "https://www.blick.ch#/schema/Address/Organization/1"
},
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/11f08b7b0h",
"name": "Verband Schweizer Medien",
"url": "https://www.schweizermedien.ch/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/11f08b7b0h",
"https://de.wikipedia.org/wiki/Verband_Schweizer_Medien"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/11fhql5vgx",
"name": "Verein GS1 Schweiz",
"url": "https://www.gs1.ch/de",
"sameAs": [
"https://www.google.com/search?kgmid=/g/11fhql5vgx"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/11s232rqwb",
"name": "MVFP Medienverband der freien Presse",
"url": "https://www.mvfp.de/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/11s232rqwb",
"https://de.wikipedia.org/wiki/MVFP_Medienverband_der_freien_Presse"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/120l2j70",
"name": "WEMF AG für Werbemedienforschung",
"url": "https://wemf.ch/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/120l2j70",
"https://de.wikipedia.org/wiki/WEMF",
"https://en.wikipedia.org/wiki/WEMF_AG_f%C3%BCr_Werbemedienforschung"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/120z_3f9",
"name": "Börsenverein des Deutschen Buchhandels",
"url": "https://www.boersenverein.de/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/120z_3f9",
"https://de.wikipedia.org/wiki/B%C3%B6rsenverein_des_Deutschen_Buchhandels",
"https://en.wikipedia.org/wiki/B%C3%B6rsenverein_des_Deutschen_Buchhandels"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/1q6fvtgt4",
"name": "Handelskammer Deutschland-Schweiz",
"url": "https://www.handelskammer-d-ch.ch/de",
"sameAs": [
"https://www.google.com/search?kgmid=/g/1q6fvtgt4",
"https://de.wikipedia.org/wiki/Handelskammer_Deutschland-Schweiz"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/0174w5",
"name": "World Economic Forum",
"url": "https://www.weforum.org/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/0174w5",
"https://de.wikipedia.org/wiki/World_Economic_Forum",
"https://en.wikipedia.org/wiki/World_Economic_Forum"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/02ln61",
"name": "Reporters sans frontières",
"url": "https://rsf.org/fr",
"sameAs": [
"https://www.google.com/search?kgmid=/g/02ln61",
"https://fr.wikipedia.org/wiki/Reporters_sans_fronti%C3%A8res",
"https://de.wikipedia.org/wiki/Reporter_ohne_Grenzen",
"https://en.wikipedia.org/wiki/Reporters_Without_Borders"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/02p9x00",
"name": "INMA",
"url": "https://www.inma.org/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/02p9x00"
],
"@context": "https://schema.org"
}{
"@type": "Organization",
"@id": "https://www.blick.ch/#/schema/Organization/0dpl5n",
"name": "WAN-IFRA",
"url": "https://wan-ifra.org/",
"sameAs": [
"https://www.google.com/search?kgmid=/g/0dpl5n",
"https://de.wikipedia.org/wiki/WAN-IFRA",
"https://en.wikipedia.org/wiki/World_Association_of_Newspapers_and_News_Publishers"
],
"@context": "https://schema.org"
}{
"@type": "PostalAddress",
"@id": "https://www.blick.ch#/schema/Address/Organization/1",
"streetAddress": "Dufourstrasse 23",
"addressLocality": "Zürich",
"addressRegion": "ZH",
"postalCode": "8008",
"addressCountry": "Schweiz",
"@context": "https://schema.org"
}{
"@type": "NewsMediaOrganization",
"@id": "https://www.blick.ch/#/schema/Organization/1",
"url": "https://www.blick.ch/",
"name": "Blick",
"legalName": "Blick",
"alternateName": "blick.ch",
"description": "Aktuelle Nachrichten, News und Kommentare aus Wirtschaft, Politik, Sport, Kultur, Gesellschaft, Wissen & Lifestyle auf Blick.ch. Jetzt App downloaden.",
"logo": {
"@id": "https://img.blick.ch/incoming/21486241-v0-logo-schemaorg.png?ratio=free&imdensity=1"
},
"image": [
{
"@id": "https://img.blick.ch/incoming/21486241-v0-logo-schemaorg.png?ratio=free&imdensity=1"
}
],
"email": "redaktion@blick.ch",
"telephone": "+41442596262",
"address": {
"@id": "https://www.blick.ch#/schema/Address/Organization/1"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+41442596262",
"contactType": "Customer support",
"email": "redaktion@blick.ch"
},
"parentOrganization": {
"@id": "https://www.blick.ch/#/schema/Organization/2"
},
"memberOf": [
{
"@id": "https://www.blick.ch/#/schema/Organization/11f08b7b0h"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/11fhql5vgx"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/11s232rqwb"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/120l2j70"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/120z_3f9"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/1q6fvtgt4"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/0174w5"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/02ln61"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/02p9x00"
},
{
"@id": "https://www.blick.ch/#/schema/Organization/0dpl5n"
}
],
"sameAs": [
"https://www.facebook.com/blick",
"https://twitter.com/blickch",
"https://instagram.com/blick",
"https://www.tiktok.com/@blick",
"https://www.youtube.com/@BlickTube",
"https://bsky.app/profile/blick.ch",
"https://de.wikipedia.org/wiki/Blick.ch"
],
"@context": "https://schema.org"
}{
"@type": "WebSite",
"@id": "https://www.blick.ch/#/schema/WebSite/1",
"url": "https://www.blick.ch",
"name": "Blick",
"alternateName": "Blick.ch",
"publisher": {
"@id": "https://www.blick.ch/#/schema/Organization/1"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urltemplate": "https://www.blick.ch/suche/?q=Schweiz"
},
"query-input": "required name=Schweiz"
},
"@context": "https://schema.org"
}{
"@type": "WebPage",
"@id": "https://www.blick.ch/",
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