Skip to content
https://bmwi.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleBundesministerium für Wirtschaft und Energie
og:site_name—
twitter:siteBundesministerium für Wirtschaft und Klimaschutz
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:title missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

bmwi.de

Bundesministerium für Wirtschaft und Energie

Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wirtschaft und Energie

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Bundesministerium für Wirtschaft und Energie
  • twitter:description — Startseite
  • twitter:image — https://www.bundeswirtschaftsministerium.de/Redaktion/DE/Bilder/Logos/bmwe-social-preview-logo.jpg?__blob=normal&v=1

BMWI.DE

Bundesministerium für Wirtschaft und Energie

Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wirtschaft und Energie

Preview quality · Facebook D · 50/100
  • og:title — falling back from <title>
  • og:description — Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wir...
  • og:image — https://www.bundeswirtschaftsministerium.de/Redaktion/DE/Bilder/Logos/bmwe-social-preview-logo.jpg?__blob=normal&v=1
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Bundesministerium für Wirtschaft und Energie

bmwi.de

Preview quality · LinkedIn A+ · 95/100
  • og:title — falling back from <title>
  • og:description — Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wir...
  • og:image — https://www.bundeswirtschaftsministerium.de/Redaktion/DE/Bilder/Logos/bmwe-social-preview-logo.jpg?__blob=normal&v=1

bmwi.de

Bundesministerium für Wirtschaft und Energie

Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wirtschaft und Energie

Preview quality · Slack A+ · 95/100
  • og:title — falling back from og:title
  • og:description — Klimaschutz und Wohlstand durch sozial-ökologische Marktwirtschaft. Aktuelles aus dem Bundesministerium für Wir...
  • og:image — https://www.bundeswirtschaftsministerium.de/Redaktion/DE/Bilder/Logos/bmwe-social-preview-logo.jpg?__blob=normal&v=1

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.bundeswirtschaftsministerium.de",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.bundeswirtschaftsministerium.de/SiteGlobals/BMWI/Forms/Suche/DE/Servicesuche_Formular.html?selectSort=score+desc&templateQueryStringListen={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback