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https://boston.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
URL: https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

Preview

boston.com

No title set

What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from <title>
  • twitter:description — falling back from og:description
  • twitter:image — https://bdc2020.o0bc.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png

BOSTON.COM

No title set

What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.

Preview quality · Facebook A+ · 95/100
  • og:title — falling back from <title>
  • og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
  • og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png
  • og:type — website
  • og:url — https://www.boston.com/
  • og:site_name — Boston.com

No title set

boston.com

Preview quality · LinkedIn A+ · 95/100
  • og:title — falling back from <title>
  • og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
  • og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png

boston.com

No title set

What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.

Preview quality · Slack A+ · 95/100
  • og:title — falling back from <title>
  • og:description — What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and...
  • og:image — https://www.boston.com/wp-content/uploads/2021/05/186510076_10159660918124365_7556135673917168053_n-609ec93be180c.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleFilter Icon
og:site_nameBoston.com
twitter:site@BostonDotCom
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • og:title missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.boston.com/",
      "url": "https://www.boston.com",
      "name": "Boston.com: Local breaking news, sports, weather, and things to do",
      "isPartOf": {
        "@id": "https://www.boston.com/#website"
      },
      "about": {
        "@id": "https://www.boston.com/#organization"
      },
      "datePublished": "2016-10-26T20:00:30Z",
      "dateModified": "2026-04-21T19:35:22Z",
      "description": "What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on Boston.com.",
      "breadcrumb": {
        "@id": "https://www.boston.com#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.boston.com"
          ]
        }
      ],
      "isAccessibleForFree": true
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.boston.com#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.boston.com/#website",
      "url": "https://www.boston.com/",
      "name": "Boston.com",
      "description": "Boston.com",
      "publisher": {
        "@id": "https://www.boston.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.boston.com/?s={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "NewsMediaOrganization",
      "@id": "https://www.boston.com/#organization",
      "name": "Boston.com",
      "url": "https://www.boston.com",
      "logo": "https://bdc2020.o0bc.com/wp-content/uploads/2021/05/Boston.com-Logo-609cb231cf4d6.png",
      "image": {
        "@id": "https://www.boston.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/boston",
        "https://x.com/BostonDotCom",
        "https://www.instagram.com/boston/",
        "https://www.youtube.com/channel/UC8IkdxFyPXgw11n4Ew0osHQ"
      ],
      "address": "1 Exchange Place, Boston, MA 02109",
      "areaServed": [
        "Boston",
        "Massachusetts",
        "New England"
      ],
      "description": "Boston.com is the region’s leading digital destination for information on all things Boston. Millions of visitors turn to our site for the best coverage of breaking news, things to do, sports, and entertainment in Greater Boston and beyond.",
      "email": "tips@boston.com",
      "foundingDate": "1995-10-30",
      "legalName": "Boston Globe Media Partners",
      "location": "Boston",
      "masthead": "https://www.boston.com/contact-us/"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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