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https://br.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

51/100

Site name appears as

Page titleBR.de
og:site_name—
twitter:site@br_presse
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.br.de/unternehmen/br-logo-hochhaus-100~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?version=3513b
Info::
og:title is long (148 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 148 chars Expected: 25–60 chars
Info::
og:description is long (210 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 210 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.br.de/unternehmen/br-logo-hochhaus-100~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?version=3513b

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 148 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 210 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

br.de

Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - die Startseite für Bayern | BR.de

Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regionen Schwaben, Oberbayern, Niederbayern, Oberpfalz, Oberfranken, Unterfranken und Mittelfranken.

Preview quality · Twitter/X A · 85/100

Title will be truncated (142 chars / 70 max)

Description will be truncated (271 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - di...
  • twitter:description — Der Bayerische Rundfunk im Netz - auf der Startseite finden Sie die wichtigsten Nachrichten von BR24 im schnellen Übe...
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (142 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (271 chars, max 200)

    → Tighten the description to ≤200 characters

BR.DE

Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - die Startseite für Bayern | BR.de

Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regionen Schwaben, Oberbayern, Niederbayern, Oberpfalz, Oberfranken, Unterfranken und Mittelfranken.

Preview quality · Facebook D · 60/100

Title will be truncated (150 chars / 60 max)

Description will be truncated (210 chars / 155 max)

  • og:title — Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - di...
  • og:description — Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regione...
  • og:image — https://www.br.de/unternehmen/br-logo-hochhaus-100~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?ve...
  • og:type — article
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (150 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (210 chars, max 155)

    → Tighten og:description to ≤155 characters

Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - die Startseite für Bayern | BR.de

br.de

Preview quality · LinkedIn A · 90/100

Title will be truncated (150 chars / 120 max)

Description will be truncated (210 chars / 150 max)

  • og:title — Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - di...
  • og:description — Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regione...
  • og:image — https://www.br.de/unternehmen/br-logo-hochhaus-100~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?ve...

  • Title will be truncated on LinkedIn (150 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (210 chars, max 150)

    → Tighten og:description to ≤150 characters

br.de

Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - die Startseite für Bayern | BR.de

Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regionen Schwaben, Oberbayern, Niederbayern, Oberpfalz, Oberfranken, Unterfranken und Mittelfranken.

Preview quality · Slack A+ · 100/100
  • og:title — Bayerischer Rundfunk: Nachrichten von BR24, Highlights aus der BR Mediathek, Live Radio hören und BR.de-Specials - di...
  • og:description — Der Bayerische Rundfunk bietet Fernseh- und Radioprogramm und regionale Informationen aus ganz Bayern und den Regione...
  • og:image — https://www.br.de/unternehmen/br-logo-hochhaus-100~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?ve...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Bayerischer Rundfunk",
    "@id": "#publisher",
    "url": "https://www.br.de/",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.br.de/static/img/logo/logo_home.png",
      "width": "51",
      "height": "40"
    },
    "sameAs": [
      "https://www.facebook.com/bayerischer.rundfunk/",
      "https://twitter.com/BR_Presse",
      "https://www.instagram.com/bayerischer_rundfunk/",
      "https://www.youtube.com/user/BR"
    ]
  },
  {
    "@context": "http://schema.org",
    "@type": "WebPage",
    "url": "https://www.br.de/homepage-140.html",
    "breadcrumb": {
      "@id": "#breadcrumb"
    },
    "publisher": {
      "@id": "#publisher"
    }
  },
  {
    "@context": "http://schema.org",
    "@type": "BreadcrumbList",
    "@id": "#breadcrumb",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "item": {
          "@type": "WebSite",
          "@id": "https://www.br.de/index.html",
          "name": "BR.de"
        }
      }
    ]
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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