Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
39/100
Site name appears as
| Page title | Branch | |
| og:site_name | Branch | |
| twitter:site | @branchmetrics | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
Preview
branch.io
Mobile Measurement & Deep Linking Platform | Branch
Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
BRANCH.IO
Mobile Measurement & Deep Linking Platform | Branch
Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.
Description will be truncated (166 chars / 155 max)
- og:title — Mobile Measurement & Deep Linking Platform | Branch
- og:description — Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribu...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.branch.io/
- og:site_name — Branch
Description will be truncated on Facebook (166 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Mobile Measurement & Deep Linking Platform | Branch
branch.io
Description will be truncated (166 chars / 150 max)
- og:title — Mobile Measurement & Deep Linking Platform | Branch
- og:description — Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribu...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (166 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
branch.io
Mobile Measurement & Deep Linking Platform | Branch
Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.
- og:title — Mobile Measurement & Deep Linking Platform | Branch
- og:description — Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribu...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CStructured DataAction2 JSON-LD block(s) found — some improvements recommended.REVIEW
The "headline" property is required for the Article schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "author" property is required for the Article schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "datePublished" property is required for the Article schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "image" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "publisher" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "dateModified" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https:\/\/schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https:\/\/www.branch.io\/#article",
"isPartOf": {
"@id": "https:\/\/www.branch.io\/"
},
"headline": "Home",
"datePublished": "2026-01-19T13:32:34+00:00",
"dateModified": "2026-04-15T07:38:21+00:00",
"mainEntityOfPage": {
"@id": "https:\/\/www.branch.io\/"
},
"wordCount": 293,
"publisher": {
"@id": "https:\/\/www.branch.io\/#organization"
},
"image": {
"@id": "https:\/\/www.branch.io\/#primaryimage"
},
"thumbnailUrl": "https:\/\/www.branch.io\/wp-content\/uploads\/2026\/02\/Home-Featured-Image.svg",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https:\/\/www.branch.io\/",
"url": "https:\/\/www.branch.io\/",
"name": "Mobile Measurement & Deep Linking Platform | Branch",
"isPartOf": {
"@id": "https:\/\/www.branch.io\/#website"
},
"about": {
"@id": "https:\/\/www.branch.io\/#organization"
},
"primaryImageOfPage": {
"@id": "https:\/\/www.branch.io\/#primaryimage"
},
"image": {
"@id": "https:\/\/www.branch.io\/#primaryimage"
},
"thumbnailUrl": "https:\/\/www.branch.io\/wp-content\/uploads\/2026\/02\/Home-Featured-Image.svg",
"datePublished": "2026-01-19T13:32:34+00:00",
"dateModified": "2026-04-15T07:38:21+00:00",
"description": "Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.",
"breadcrumb": {
"@id": "https:\/\/www.branch.io\/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https:\/\/www.branch.io\/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https:\/\/www.branch.io\/#primaryimage",
"url": "https:\/\/www.branch.io\/wp-content\/uploads\/2026\/02\/Home-Featured-Image.svg",
"contentUrl": "https:\/\/www.branch.io\/wp-content\/uploads\/2026\/02\/Home-Featured-Image.svg",
"width": 2304,
"height": 1408,
"caption": "Image featuring branch logo"
},
{
"@type": "BreadcrumbList",
"@id": "https:\/\/www.branch.io\/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https:\/\/www.branch.io\/#website",
"url": "https:\/\/www.branch.io\/",
"name": "Branch",
"description": "",
"publisher": {
"@id": "https:\/\/www.branch.io\/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https:\/\/www.branch.io\/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https:\/\/www.branch.io\/#organization",
"name": "Branch",
"url": "https:\/\/www.branch.io\/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https:\/\/www.branch.io\/#\/schema\/logo\/image\/",
"url": "",
"contentUrl": "",
"caption": "Branch"
},
"image": {
"@id": "https:\/\/www.branch.io\/#\/schema\/logo\/image\/"
},
"sameAs": [
"https:\/\/www.facebook.com\/branchmetrics\/",
"https:\/\/x.com\/branchmetrics",
"https:\/\/www.instagram.com\/branchmetrics\/",
"https:\/\/www.linkedin.com\/company\/branch-metrics\/"
]
}
]
}{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SoftwareApplication",
"name": "Branch",
"applicationCategory": "BusinessApplication",
"operatingSystem": "iOS, Android, Web",
"description": "Enterprise mobile measurement partner and deep linking platform for global brands.",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "1000"
}
}
]
}