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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

brandeis.edu

No title set

Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and programs, admissions and campus life.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from <title>
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BRANDEIS.EDU

No title set

Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and programs, admissions and campus life.

Preview quality · Facebook F · 30/100
  • og:title — falling back from <title>
  • og:description — Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and progr...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — //www.brandeis.edu/index.html
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

brandeis.edu

Preview quality · LinkedIn D · 60/100
  • og:title — falling back from <title>
  • og:description — Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and progr...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

brandeis.edu

No title set

Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and programs, admissions and campus life.

Preview quality · Slack B · 75/100
  • og:title — falling back from <title>
  • og:description — Explore Brandeis University, a top-ranked liberal arts and research college near Boston. Learn about majors and progr...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 55/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

38/100

Site name appears as

Page titleBrandeis University
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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