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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

3

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.qualified.com/static-media/piperx-orb/orb-animation.mp40.0 ms708.8 KiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff20.0 ms222.3 KiB
cdn.optimizely.com/js/20151573008.js120.0 s125.7 KiB
js.qualified.com/qualified.js?token=cBRpkDPrpkFXg95z60.0 s122.7 KiB
assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff20.0 ms103.6 KiB
assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff20.0 ms97.2 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js86400.0 s104.4 KiB
/signals/config/373916203006502?v=2.9.303&r=stable&domain...1200.0 s46.7 KiB
euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js43200.0 s44.6 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...86400.0 s10.7 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
/logos/afbd0317-d7e4-49de-af41-a9c728798a66/2b77425d-5a5f...86400.0 s3.2 KiB
rum-static.pingdom.net/pa-695d6cfb940ae60012000030.js86400.0 s2.9 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.6 KiB
/collect?v=2&fmt=js&pid=14403&time=1776900561881&li_adsId...0.0 ms430 B
cdn3.optimizely.com/js/geo4.js0.0 ms310 B
/tr/?id=373916203006502&ev=CHEQ&dl=https%3A%2F%2Fwww.bran...0.0 ms19 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.318955] map[node:map[boundingRect:map[bottom:10376 height:10114 left:0 right:412 top:263 width:412] lhId:page-1-DIV nodeLabel:The most intelligent social suite Leverage pioneering AI and the deepest analy… path:1,HTML,1,BODY,18,DIV selector:body.blog > div.l-enforce-page-height__wrap snippet:<div class="l-enforce-page-height__wrap "> type:node] score:0.190158] map[node:map[boundingRect:map[bottom:10376 height:10114 left:0 right:412 top:263 width:412] lhId:page-1-DIV nodeLabel:The most intelligent social suite Leverage pioneering AI and the deepest analy… path:1,HTML,1,BODY,18,DIV selector:body.blog > div.l-enforce-page-height__wrap snippet:<div class="l-enforce-page-height__wrap "> type:node] score:0.128797]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.677158] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-4-LINK nodeLabel:head > link path:1,HTML,0,HEAD,26,LINK selector:head > link snippet:<link rel="preconnect" href="https://munchkin.marketo.net/"> type:node] score:0.677158 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:29.752 source:map[column:659 line:757 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:24.089 source:map[column:100908 line:0 type:source-location url:https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js urlProvider:network]] map[reflowTime:14.102 source:map[column:28 line:71 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]] map[reflowTime:41.73 source:map[column:683 line:756 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]] map[reflowTime:0.413 source:map[column:15 line:8355 type:source-location url:https://www.brandwatch.com/ urlProvider:network]] map[reflowTime:0.25 source:map[column:133 line:838 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]] map[reflowTime:0.22 source:map[column:77 line:1401 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]] map[reflowTime:4.613 source:map[type:text value:[unattributed]]] map[reflowTime:6.476 source:map[column:243655 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:3.119 source:map[column:494 line:756 type:source-location url:https://s14415.pcdn.co/wp-content/themes/brandwatch/build/modules/core/module-core.js?ver=1776866812 urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:4990.638 label:Time to first byte subpart:timeToFirstByte] map[duration:1045.752 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-P
nodeLabel: Based on 1,000+ marketers and 750k conversations, here are the skills, tools, a…
path: 1,HTML,1,BODY,12,DIV,4,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,P
selector: div.l-page-gutter > div.px3 > div.px2 > p.c-copy
snippet: <p class="c-copy mt2 mt1-sm mt0-md f2 f2-sm mw7" style="margin-bottom: 0;">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
/wp-content/themes/brandwatch/build/modules/core/module-c...43.8 KiB1.1 s
/wp-content/themes/brandwatch/build/modules/site--brandwa...9.4 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js9.1 KiB781 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
head > meta head > meta
/uploads/7uoyD9hCJZTVpzCz7RXXXUwwCXCnixE1Vkta2/dbc875a20b...54.8 KiB40.2 KiB
div.c-asset-border-radius > div.w-100 > div > img.w-100 div.c-asset-border-radius > div.w-100 > div > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...63.4 KiB30.5 KiB
g.phase-1 > g > g > rect.tiles g.phase-1 > g > g > rect.tiles
/uploads/7uoyD9hCJZTVpzCz7RXXXUwwCXCnixE1Vkta2/b418480b29...10.3 KiB6.9 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 5.4 s
URLTime Spent
brandwatch.com/5.4 s
www.brandwatch.com/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
head > link head > link
0.677
The most intelligent social suite Leverage pioneering AI and the deepest analy… body.blog > div.l-enforce-page-height__wrap
0.190
The most intelligent social suite Leverage pioneering AI and the deepest analy… body.blog > div.l-enforce-page-height__wrap
0.129

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 100 ms 24.6 KiB
URLTransfer SizeEst Savings
/wp-content/themes/brandwatch/build/modules/core/module-c...81.5 KiB18.7 KiB
/wp-content/themes/brandwatch/build/modules/site--brandwa...21.8 KiB5.9 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 110 ms 57.2 KiB
URLTransfer SizeEst Savings
/wp-content/themes/brandwatch/build/modules/core/module-c...43.2 KiB40.4 KiB
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …19.1 KiB16.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s 585.5 KiB
URLTransfer SizeEst Savings
www.googletagmanager.com/gtag/js?id=G-HS35T22J6H&cx=c&gtm=4e64k1177.7 KiB67.4 KiB
www.googletagmanager.com/gtag/js?id=AW-1054881332&cx=c&gtm=4e64k1143.3 KiB65.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-TNKN47179.1 KiB62.0 KiB
www.googletagmanager.com/gtag/js?id=AW-837595529&cx=c&gtm=4e64k1143.4 KiB61.1 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js105.2 KiB57.7 KiB
cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js104.2 KiB54.2 KiB
/wp-content/themes/brandwatch/build/modules/core/module-c...81.4 KiB54.0 KiB
js.qualified.com/packs/js/multimodal_v2-fe90ad83.js97.2 KiB50.3 KiB
js.qualified.com/qualified.js?token=cBRpkDPrpkFXg95z122.1 KiB43.6 KiB
cdn.optimizely.com/js/20151573008.js125.1 KiB37.6 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB32.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.brandwatch.com/4.2 s136 ms26 ms
Unattributable1.5 s129 ms0.0 ms
cdn.optimizely.com/js/20151573008.js1.2 s1.0 s134 ms
www.googletagmanager.com/gtm.js?id=GTM-TNKN47785 ms661 ms79 ms
euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js726 ms504 ms19 ms
scripts.clarity.ms/0.8.59/clarity.js586 ms481 ms8.3 ms
www.googletagmanager.com/gtag/js?id=G-HS35T22J6H&cx=c&gtm=4e64k1554 ms427 ms57 ms
js.qualified.com/qualified.js?token=cBRpkDPrpkFXg95z543 ms395 ms93 ms
/ct?id=43272&url=https%3A%2F%2Fwww.brandwatch.com%2F&sf=0...395 ms371 ms1.7 ms
/wp-content/themes/brandwatch/build/modules/core/module-c...391 ms96 ms26 ms
cdn.cookielaw.org/scripttemplates/202401.1.0/otBannerSdk.js381 ms291 ms40 ms
www.googletagmanager.com/gtag/js?id=AW-837595529&cx=c&gtm=4e64k1333 ms268 ms63 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js315 ms189 ms87 ms
www.googletagmanager.com/gtag/js?id=AW-1054881332&cx=c&gtm=4e64k1268 ms225 ms41 ms
js.qualified.com/packs/js/multimodal_v2-fe90ad83.js194 ms153 ms36 ms
connect.facebook.net/en_US/fbevents.js189 ms153 ms35 ms
/signals/config/373916203006502?v=2.9.303&r=stable&domain...164 ms143 ms20 ms
bat.bing.com/bat.js113 ms102 ms7.3 ms
/wp-content/themes/brandwatch/build/modules/site--brandwa...112 ms53 ms7.3 ms
snap.licdn.com/li.lms-analytics/insight.min.js82 ms68 ms5.3 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js60 ms39 ms9.7 ms
analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js53 ms35 ms17 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation6.5 s
Other4.0 s
Style & Layout1.6 s
Script Parsing & Compilation825 ms
Rendering615 ms
Parse HTML & CSS227 ms
Garbage Collection131 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with WebSocket cannot enter back/forward cache.Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
assets.qualified.com/packs/js/widget/sandboxed/messenger-573d66d5.js803.6 KiB
assets.qualified.com/static-media/piperx-orb/orb-animation.mp4708.8 KiB
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...249.4 KiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2222.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-TNKN47179.4 KiB
www.googletagmanager.com/gtag/js?id=G-HS35T22J6H&cx=c&gtm=4e64k1177.7 KiB
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...172.7 KiB
www.googletagmanager.com/gtag/js?id=AW-837595529&cx=c&gtm=4e64k1143.4 KiB
www.googletagmanager.com/gtag/js?id=AW-1054881332&cx=c&gtm=4e64k1143.4 KiB
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...138.2 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...
div > div.w-100 > div > img.w-100 div > div.w-100 > div > img.w-100
s14415.pcdn.co/wp-content/uploads/2026/03/social-proof-logo-1-scaled-768x0.png
div.c-asset-border-radius > div.w-100 > div > img.w-100 div.c-asset-border-radius > div.w-100 > div > img.w-100
/wp-content/themes/brandwatch/src/site--brandwatch.com/as...
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size
●Font display
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●User Timing marks and measures 14 user timings
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 2 animated elements found
●Network Requests
●Network Round Trip Times 150 ms
●Server Backend Latencies 4,610 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 340 ms
○INP breakdown
○LCP request discovery
82

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI assistant body.blog > q-focus-sentinel > div
After AI assistant body.blog > q-focus-sentinel > div
AI assistant, start div#qualified-multimodal-host > div
AI assistant, end div#qualified-multimodal-host > div

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CONTACT ul.df > li.f1 > a.c-tertiary > span.db
SUPPORT ul.df > li.f1 > a.c-tertiary > span.db
Consumer Intelligence li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Social Media Management li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Influencer Marketing li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Media Intelligence & Insights li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Search Intelligence li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
APIs li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Innovation Spotlight li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Blog li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Events li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Webinars li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Reports li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Case Studies li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Guides li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Social Media Glossary li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Brandwatch Academy li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Community li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
About Us li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Careers li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Contact Us li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Press li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Partnerships li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Integrations li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Environmental Commitment li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Awards li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Legal Hub li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
User Privacy Statement li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Author Privacy Statement li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Terms & Conditions li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Information Security li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Gender Pay Gap Report li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Modern Slavery Act Statement li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Do Not Sell My Personal Data li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Cookies Policy li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Customer Support li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Help Center li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Platform Status li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Copyright © 2026 Brandwatch. All Rights Reserved. Cision Group Ltd, 7th Floor, … div.l-container > div.l-grid > div.l-grid__item > p.color-text-grey-5
Cookie policy. div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
Manage cookie settings div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-pc-btn-handler

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Big news! Cision has acquired Trajaan. Find out how Brandwatch and Trajaan can … a.pa5 > div.df-xs > div.ml5-sm > h5.c-heading
Conduct deep research div > div.df > div.df > h4.c-heading

These are opportunities to improve keyboard navigation in your application.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.c-asset-border-radius > div.w-100 > div > img.w-100 div.c-asset-border-radius > div.w-100 > div > img.w-100
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
div > div.w-100 > div > img.w-100 div > div.w-100 > div > img.w-100
div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.l-container > div.df > div.df > a.df div.l-container > div.df > div.df > a.df
div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7 div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7
div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7 div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7
div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7 div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7
div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7 div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7
div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7 div.l-grid__item > ul.l-grid > li.l-grid__item > a.color-text-grey-7

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html.js html.js

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Cookie policy. div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Deprecated ARIA roles were not used
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Identical links have the same purpose.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
div.mx-auto > div.o-0 > div.c-popup__btns-holder > a.c-btn div.mx-auto > div.o-0 > div.c-popup__btns-holder > a.c-btn
div.mx-auto > div.o-0 > div.c-popup__btns-holder > a.c-btn div.mx-auto > div.o-0 > div.c-popup__btns-holder > a.c-btn

To appear in search results, crawlers need access to your app.

Content Best Practices

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.c-asset-border-radius > div.w-100 > div > img.w-100 div.c-asset-border-radius > div.w-100 > div > img.w-100
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img div.relative > div.color-bg-transparent > div.w-100 > img.js-lazy-img
div.color-bg-transparent > div.w-100 > div > img.js-lazy-img div.color-bg-transparent > div.w-100 > div > img.js-lazy-img
div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img div.color-bg-grey-2 > div.w-100 > div > img.js-lazy-img
div.mx-auto > div > div.w-100 > img.w-100 div.mx-auto > div > div.w-100 > img.w-100
div > div.w-100 > div > img.w-100 div > div.w-100 > div > img.w-100
div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img div.absolute--fill > div.color-bg-grey-7 > div.w-100 > img.js-lazy-img

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links have descriptive text
●robots.txt is valid
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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