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https://britannica.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.britannica.com/
Warning::
Canonical does not match final URL (https://www.britannica.com:443/)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://britannica.com Canonical https://www.britannica.com/ Match Points to a different page Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Encyclopedia Britannica | Britannica
Info::
Title length (36 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Encyclopedia Britannica | Britannica"

36 characters Optimal ✓
Title: Encyclopedia Britannica | Britannica
H1: Britannica Premium Subscription
Match: Very different
Robots: Indexable (no restrictions)
A
Content Depth
1337 words, Difficult
PASS
1337 words, Difficult
Info::
Page has 1337 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 11)
1337 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 11

Text-to-HTML Ratio

1% text 99% HTML

9 KB / 881 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
61 images, 61 descriptive filenames
PASS
61 images, 61 descriptive filenames
Info::
All images have descriptive filenames
Info::
1 image(s) missing alt text — see Accessibility tab
61 descriptive
0 hash-based
0 generic
61 total
FilenameQualityAltIssues
Premium-alldevices-white-2026.jpgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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