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https://britishmuseum.org

Sustainability

· 6 checks — CO2 emissions, green hosting, repeat-visit weight, carbon budget, and transfer efficiency rolled into one auditable list.
SCORE
69
GRADE
D
FIX
2
REVIEW
1
PASS
3
INFO
0
Checks
6
3 PASS 1 REVIEW 2 FIX
D
CO2 Per Page Load
Action
0.91g CO2 per view
FIX
0.91g CO2 per view
Info::
0.91g CO2 per page view
This page transfers 3.9 MB, producing an estimated 0.91g of CO2 per visit using the Sustainable Web Design model (v4). Breakdown: data center 0.02g, network 0.19g, end-user device 0.70g.
Got: 0.91g CO2 Expected: < 0.50g (sustainability target)
Info::
At 10,000 monthly views: 109.5 kg CO2/year
With 10,000 page views per month, this page would generate approximately 109.5 kg of CO2 annually — equivalent to charging 13687 smartphones.
Info::
Green hosting reduces data center emissions

0.91g

Carbon Footprint per page view

Above sustainability target (0.50g)

Cleaner than 42% of websites

Sustainable Web Design model v4 · Page size: 3.9 MB

Your site
0.91g
Top 10%
0.20g
Target
0.50g
Median website
0.60g

Energy Breakdown

Data center
0.02g
Network
0.19g
End-user device
0.70g
At 10,000 monthly views: Monthly: 9.1 kg · Annual: 109.5 kg · ≈ 13687 smartphone charges
D
Carbon Budget
Action
58th percentile
FIX
58th percentile
Warning::
0.91g CO2 — above the median website (0.60g)
Heavier than an estimated 42% of websites. Reducing page weight, optimizing images, and removing unused JavaScript would lower the carbon footprint. See the Performance tab.
Info::
Estimated 58th percentile
Compared to: top 10% = 0.20g, target = 0.50g, median = 0.60g per page view.
Top 10%
Target
Median website

0.91g

58th percentile

Cleaner than 42% of websites

Above the median website

vs Median 52% more
vs Target 82% more
B
Transfer Efficiency
85% efficient
REVIEW
85% efficient
Info::
Transfer efficiency: 85%
An estimated 594 KB (15%) could be eliminated: 0 KB via better compression, 0 KB via modern image formats, 594 KB of unused JavaScript. This wasted data produces 0.14g of unnecessary CO2 per page view.
85% efficient

Total waste: 594 KB (15% of page weight)

Unused JS 594 KB

0.14g unnecessary CO2 per visit

Actual transfer 3947 KB
Theoretical minimum 3353 KB
Potential savings 594 KB (0.14g CO2)

See Deep Analysis sections above for specific optimizations.

A+
Green Hosting
Green (both)
PASS
Green (both)
Info::
Both hosting and CDN use renewable energy
Got: Hosting: Cloudflare, CDN: Cloudflare
Info::
Cloudflare: Verified by the Green Web Foundation
Info::
Cloudflare: 100% renewable energy for global network since 2019
Info::
Green hosting status based on known provider commitments
Green hosting detection uses a curated database of provider renewable energy commitments. This is not a real-time verification. For authoritative checks, visit thegreenwebfoundation.org.
Green Hosting Green Hosted
Hosting CloudflareCDN Cloudflare

Cloudflare: Verified by the Green Web Foundation

Cloudflare: 100% renewable energy for global network since 2019

Based on known provider commitments. Verify at thegreenwebfoundation.org

A+
Repeat Visit Weight
99% cached
PASS
99% cached
Info::
99% reduction on repeat visits
Returning visitors download only 34 KB (vs 3947 KB first visit). 47 of 49 resources are served from browser cache, saving 0.90g CO2 per repeat visit.
Info::
Repeat visit: 0.01g CO2 (first visit: 0.91g)
First visit
3947 KB
Repeat visit
34 KB

99% reduction on repeat visits

Saving 0.90g CO2 per returning visitor

47 resources served from cache · 2 resources re-downloaded

A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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