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https://bsigroup.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleFilter Icon
og:site_nameBSI
twitter:site
Organization.nameBSI Group

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
URL: https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

bsigroup.com

Accelerating Progress Towards a Sustainable World

Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Accelerating Progress Towards a Sustainable World
  • twitter:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
  • twitter:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg

BSIGROUP.COM

Accelerating Progress Towards a Sustainable World

Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.

Preview quality · Facebook A+ · 95/100

Description will be truncated (198 chars / 155 max)

  • og:title — Accelerating Progress Towards a Sustainable World
  • og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
  • og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
  • og:type — website
  • og:url — https://www.bsigroup.com/en-GB/
  • og:site_name — BSI
  • Description will be truncated on Facebook (198 chars, max 155)

    → Tighten og:description to ≤155 characters

Accelerating Progress Towards a Sustainable World

bsigroup.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (198 chars / 150 max)

  • og:title — Accelerating Progress Towards a Sustainable World
  • og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
  • og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
  • Description will be truncated on LinkedIn (198 chars, max 150)

    → Tighten og:description to ≤150 characters

bsigroup.com

Accelerating Progress Towards a Sustainable World

Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.

Preview quality · Slack A+ · 100/100
  • og:title — Accelerating Progress Towards a Sustainable World
  • og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
  • og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "VideoObject" — unable to validate specific properties
Info::
4 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "BSI Group",
  "legalName": "The British Standards Institution",
  "url": "https://www.bsigroup.com/en-GB/",
  "logo": "https://www.bsigroup.com/siteassets/images/logos/bsi-logo.png",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "The Acre, 90 Long Acre",
    "addressLocality": "London",
    "addressRegion": "Greater London",
    "postalCode": "WC2E 9RA",
    "addressCountry": "GB"
  },
  "sameAs": [
    "https://www.linkedin.com/company/bsi",
    "https://www.facebook.com/BritishStandardsInstitution",
    "https://www.youtube.com/c/BSIBritishStandards",
    "https://twitter.com/BSI_UK"
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+443450869000",
      "contactType": "customer service",
      "contactOption": "TollFree",
      "areaServed": "GB",
      "availableLanguage": "en"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+443450869001",
      "contactType": "customer service",
      "email": "cservices@bsigroup.com"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+443450809000",
      "contactType": "sales",
      "email": "certification.sales@bsigroup.com"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+443450765606",
      "contactType": "technical support",
      "email": "product.certification@bsigroup.com"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+443450869000",
      "contactType": "training",
      "email": "training@bsigroup.com"
    }
  ]
}
Block 2 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.bsigroup.com/en-GB/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.bsigroup.com/en-GB/search-results/?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
Block 3 : VideoObject
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "BSI - 125 Years of Excellence",
  "description": "For 125 years, we’ve worked to have a positive impact on society by promoting consistency and quality in business, always with an eye on the future.Since our...",
  "thumbnailUrl": [
    "https://img.youtube.com/vi/_WQVgUYQS9g/maxresdefault.jpg"
  ],
  "duration": "PT4M59S",
  "contentUrl": "https://www.youtube.com/watch?v=_WQVgUYQS9g",
  "embedUrl": "https://www.youtube.com/embed/_WQVgUYQS9g",
  "uploadDate": "2026-01-22T03:37:11-08:00",
  "publisher": {
    "@type": "Organization",
    "name": "BSI Group",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.bsigroup.com/favicon.ico"
    }
  }
}
Block 4 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Standards",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standards are blueprints for excellence, providing robust strategies for minimizing risk, ensuring safety, and championing sustainability.                                                                              Find a standard                                                                                                                                            We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
      }
    },
    {
      "@type": "Question",
      "name": "Training Courses & Qualifications",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Benefit from relevant courses that are continually updated with the latest global trends and regulatory changes.                                                                              Find a course                                                                                                                                            We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
      }
    },
    {
      "@type": "Question",
      "name": "Assessment & Certification",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Assess, certify, test, and audit your people, products, and processes with the support of our experts.                                                                              Find out more                                                                                                                                            We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
      }
    },
    {
      "@type": "Question",
      "name": "Consulting",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our world-class consulting services enable you to accelerate progress and manage risk across your entire organization.                                                                              Talk to our team                                                                                                                                            We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
      }
    },
    {
      "@type": "Question",
      "name": "Tools",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Software solutions to help you manage your audit, compliance, and supply chain activities, as well as your regulatory information.                                                                              Discover tools                                                                                                                                            We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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