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https://buffalo.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
71
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

49/100

Site name appears as

Page titleUniversity at Buffalo
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.buffalo.edu/etc/designs/ubcms/clientlibs-main/images/ub-social.png.img.512.auto.png/1615975625016.png
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.buffalo.edu/etc/designs/ubcms/clientlibs-main/images/ub-social.png.img.512.auto.png/1615975625016.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

buffalo.edu

University at Buffalo

UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creative activity and people positively impact the world.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BUFFALO.EDU

University at Buffalo

UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creative activity and people positively impact the world.

Preview quality · Facebook D · 50/100

Description will be truncated (169 chars / 155 max)

  • og:title — University at Buffalo
  • og:description — UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creat...
  • og:image — https://www.buffalo.edu/etc/designs/ubcms/clientlibs-main/images/ub-social.png.img.512.auto.png/1615975625016.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (169 chars, max 155)

    → Tighten og:description to ≤155 characters

University at Buffalo

buffalo.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (169 chars / 150 max)

  • og:title — University at Buffalo
  • og:description — UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creat...
  • og:image — https://www.buffalo.edu/etc/designs/ubcms/clientlibs-main/images/ub-social.png.img.512.auto.png/1615975625016.png

  • Description will be truncated on LinkedIn (169 chars, max 150)

    → Tighten og:description to ≤150 characters

buffalo.edu

University at Buffalo

UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creative activity and people positively impact the world.

Preview quality · Slack A+ · 100/100
  • og:title — University at Buffalo
  • og:description — UB is a premier, research-intensive public university dedicated to academic excellence. Our thinking, research, creat...
  • og:image — https://www.buffalo.edu/etc/designs/ubcms/clientlibs-main/images/ub-social.png.img.512.auto.png/1615975625016.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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