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https://buffer.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

69/100

Site name appears as

Page titleBuffer: Social media management for everyone
og:site_nameBuffer: All-you-need social media toolkit for small businesses
twitter:site@buffer
Organization.nameBuffer

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

buffer.com

Buffer: Social media management for everyone

Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BUFFER.COM

Buffer: Social media management for everyone

Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

Preview quality · Facebook A+ · 95/100

Description will be truncated (157 chars / 155 max)

  • og:title — Buffer: Social media management for everyone
  • og:description — Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try ou...
  • og:image — https://buffer.com/ogImages/homepage-og.png
  • og:type — website
  • og:url — https://buffer.com/
  • og:site_name — Buffer: All-you-need social media toolkit for small businesses

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

Buffer: Social media management for everyone

buffer.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — Buffer: Social media management for everyone
  • og:description — Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try ou...
  • og:image — https://buffer.com/ogImages/homepage-og.png

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

buffer.com

Buffer: Social media management for everyone

Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

Preview quality · Slack A+ · 100/100
  • og:title — Buffer: Social media management for everyone
  • og:description — Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try ou...
  • og:image — https://buffer.com/ogImages/homepage-og.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Buffer",
  "logo": "https://buffer.com/img/logos/buffer-logo.png",
  "url": "https://buffer.com/",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Buffer_(application)",
    "https://www.facebook.com/bufferapp/",
    "https://www.linkedin.com/company/bufferapp/",
    "https://x.com/buffer",
    "https://www.youtube.com/bufferapp",
    "https://www.instagram.com/buffer"
  ],
  "description": "Buffer is a social media management platform that helps individuals, creators, and small businesses plan, publish, analyze, and engage across social networks, with a focus on consistent publishing, sustainable growth, and simple workflows.",
  "foundingDate": "2010",
  "keywords": "social media management, content creation, social inbox, social analytics",
  "founder": {
    "@type": "Person",
    "name": "Joel Gascoigne",
    "url": "https://www.linkedin.com/in/joelgascoigne"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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