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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
71
GRADE
C
FIX
6
REVIEW
2
PASS
7
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
40
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
76
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.62 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.41 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.85 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.003

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.45 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

19.93 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
17
7 PASS 2 REVIEW 6 FIX
D
Page Weight Budget
Action
2.2 MB transferred, 109 requests
FIX
2.2 MB transferred, 109 requests
Info::
Page weighs 8.2 MB (2.2 MB transferred)
Warning::
JavaScript is 1.6 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.6 MB
Warning::
109 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.47 g CO2 per page load
2.2 MB / 2.4 MB budget
2.2 MB transferred
109 requests
0.47 g CO2 per page load
JavaScript 1.6 MiB 70%
HTML 294.2 KiB 13%
Images 188.9 KiB 8%
Fonts 115.6 KiB 5%
Other 51.9 KiB 2%
Other 32.6 KiB 1%
Other 3.1 KiB 0%
CSS 642 B 0%
Other 466 B 0%
Other 345 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.2 MiB of 2.2 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
6664ms total JS execution
FIX
6664ms total JS execution
Warning::
Unattributable: 1000ms CPU time
Warning::
https://www.buzzfeed.com/: 856ms CPU time
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 784ms CPU time
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 636ms CPU time
Warning::
https://www.buzzfeed.com/static-assets/feed-ui/_ne...: 604ms CPU time
Warning::
Third-party scripts: 6664ms (100% of total)

Main Thread Breakdown

Script Evaluation 56% Other 17% Style & Layout 12% Script Parsing & Compilation 7% Rendering 3% Parse HTML & CSS 3%
ScriptTotalScriptingParse/CompileParty
Unattributable1000ms220ms0ms3rd
https://www.buzzfeed.com/856ms10ms5ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.js784ms527ms14ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/index-8ca0940eadb29372.js636ms578ms7ms3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.js604ms145ms5ms3rd
https://micro.rubiconproject.com/prebid/dynamic/13062.js498ms441ms53ms3rd
https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js380ms309ms50ms3rd
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ.js281ms234ms41ms3rd
https://client.aps.amazon-adsystem.com/publisher.js217ms172ms30ms3rd
https://tagan.adlightning.com/buzzfeed/op.js188ms181ms3ms3rd

Showing top 10 of 20 scripts

F
JS Bundles
Action
43 scripts, 759 KB unused
FIX
43 scripts, 759 KB unused
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 136 KB unused (72%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://micro.rubiconproject.com/prebid/dynamic/13...: 103 KB unused (63%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ...: 85 KB unused (66%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.buzzfeed.com/static-assets/bf-header-u...: 73 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://accounts.google.com/gsi/client: 68 KB unused (71%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 759 KB
759 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964188 KB136 KB (72%)✓3rd
https://micro.rubiconproject.com/prebid/dynamic/13062.js164 KB103 KB (63%)✓3rd
https://html-load.cc/script/d3d3LmJ1enpmZWVkLmNvbQ.js130 KB85 KB (66%)✓3rd
https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js152 KB73 KB (48%)✓3rd
https://accounts.google.com/gsi/client96 KB68 KB (71%)✓3rd
https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.js98 KB63 KB (65%)✓3rd
https://client.aps.amazon-adsystem.com/publisher.js82 KB50 KB (61%)✓3rd
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js0 KB35 KB (65%)✓3rd
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js0 KB35 KB (65%)✓3rd
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js54 KB35 KB (65%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
109 resources · 2.2 MB · 759 KB savings available
FIX
109 resources · 2.2 MB · 759 KB savings available
Warning::
Page weight 1.2 MB over 1MB target
Got: 2.2 MB Expected: ≤ 1 MB
Info::
~759 KB of savings available
Warning::
108 third-party resources (100% of weight)
Info::
1 resources over 200KB
109 resources · 2.2 MiB · 108 third-party 1.2 MiB over 1MB target
JavaScript 72% · 1.6 MiB
Document 13% · 294.2 KiB
Image 9% · 197.5 KiB
Font 5% · 115.6 KiB
Other 2% · 45.3 KiB
CSS 0% · 642 B

~758.7 KiB of savings available

Remove unused JavaScript: 758.7 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
25 images, 0 KB saveable
REVIEW
25 images, 0 KB saveable
Warning::
https://img.buzzfeed.com/store-an-image-prod-us-ea... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://img.buzzfeed.com/buzzfeed-static/static/20... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://img.buzzfeed.com/buzzfeed-static/static/20... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://img.buzzfeed.com/buzzfeed-static/static/20... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://img.buzzfeed.com/buzzfeed-static/static/20... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://img.buzzfeed.com/buzzfeed-static/static/20... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
25 images 189 KB
0 oversized -0 KB
4 legacy format
6 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
7 fonts (116 KB)
PASS
7 fonts (116 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

116 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 3.6 s LCP 6.4 shttps://fonts.gstatic.com/s/calistoga/v16/6NUU8F2OJg6MeR7l4e0fs8wB49dJfg.woff26NUU8F2OJg6MeR7l4e0fs8w... https://fonts.gstatic.com/s/calistoga/v16/6NUU8F2OJg6MeR7l4e0fs8wB49dJfg.woff2 — 31.9 KiB — 70 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Bold-webfont.1b721562.woff2ProximaNova-Bold-webfon... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Bold-webfont.1b721562.woff2 — 19.8 KiB — 12 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Reg-webfont.82218e6f.woff2ProximaNova-Reg-webfont... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Reg-webfont.82218e6f.woff2 — 18.3 KiB — 17 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Sbold-webfont.aaae65d7.woff2ProximaNova-Sbold-webfo... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/ProximaNova-Sbold-webfont.aaae65d7.woff2 — 12.9 KiB — 11 ms — font-display: swaphttps://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/Calistogo-Normal-latin.bc1bb77e.woff2Calistogo-Normal-latin.... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/media/Calistogo-Normal-latin.bc1bb77e.woff2 — 32.5 KiB — 14 ms — font-display: swaphttps://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff2ProximaNova-Reg-webfont... https://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff2 — 227 B — 29 ms — font-display: swaphttps://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woffProximaNova-Reg-webfont... https://www.buzzfeed.com/fonts/ProximaNova-Reg-webfont.woff — 60 B — 5 ms — font-display: swap
6NUU8F2OJg6MeR7l4e0fs8w... woff2 swap
Size 32 KB
Load time 70 ms
Start 218 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Bold-webfon... woff2 swap
Size 20 KB
Load time 12 ms
Start 218 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff2 swap
Size 18 KB
Load time 17 ms
Start 219 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Sbold-webfo... woff2 swap
Size 13 KB
Load time 11 ms
Start 219 ms
Risk FOUT — text flashes from fallback to web font
Calistogo-Normal-latin.... woff2 swap
Size 32 KB
Load time 14 ms
Start 224 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff2 swap
Size 0 KB
Load time 29 ms
Start 265 ms
Risk FOUT — text flashes from fallback to web font
ProximaNova-Reg-webfont... woff swap
Size 0 KB
Load time 5 ms
Start 325 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
19 hints, 0 missing preconnects
PASS
19 hints, 0 missing preconnects
Info::
Page uses 19 resource hint(s)

Current Resource Hints

preconnect
8
preload
3
dns-prefetch
8
prefetch
—

19 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
Network Waterfall
109 requests over 1955ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 3.6 s LCP 6.4 shttps://buzzfeed.com// https://buzzfeed.com/ — 301 — 449 B — 12 ms — h2https://www.buzzfeed.com/www.buzzfeed.com/ https://www.buzzfeed.com/ — 200 — 294.2 KiB — 55 ms — h2https://tagan.adlightning.com/buzzfeed/op.jstagan.adlightning.com/buzzfeed/op.j... https://tagan.adlightning.com/buzzfeed/op.js — 200 — 11.4 KiB — 119 ms — h2https://securepubads.g.doubleclick.net/tag/js/gpt.jssecurepubads.g.doubleclick.net/tag/... https://securepubads.g.doubleclick.net/tag/js/gpt.js — 200 — 34.4 KiB — 136 ms — h3https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.jswww.buzzfeed.com/static-assets/bf-h... https://www.buzzfeed.com/static-assets/bf-header-ui/buzzfeed/app.f61e19c30d169cacd52a.js — 200 — 152.3 KiB — 8 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/15/thumb/x9GF5Hxfcf.jpg?crop=1245%3A830%3B3%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/15/thumb/x9GF5Hxfcf.jpg?crop=1245%3A830%3B3%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830 — 200 — 9.4 KiB — 63 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg?crop=2988%3A1992%3B6%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg?crop=2988%3A1992%3B6%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830 — 200 — 7.9 KiB — 49 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/20/19/thumb/iTGF0EPe-.jpg?crop=2988%3A1992%3B6%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/20/19/thumb/iTGF0EPe-.jpg?crop=2988%3A1992%3B6%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830 — 200 — 10.1 KiB — 15 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/17/20/thumb/HjXxRU3nK.jpg?crop=1245%3A830%3B2%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830img.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/17/20/thumb/HjXxRU3nK.jpg?crop=1245%3A830%3B2%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto&resize=1250%3A830 — 200 — 11.7 KiB — 26 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/17/thumb/pcluWjVyNc.jpg?crop=1245%3A830%3B3%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=autoimg.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/17/thumb/pcluWjVyNc.jpg?crop=1245%3A830%3B3%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto — 200 — 15.0 KiB — 24 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/webpack-6800805d042ce4cc.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/webpack-6800805d042ce4cc.js — 200 — 2.7 KiB — 10 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/framework-348f86d225132ea3.js — 200 — 41.6 KiB — 64 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/main-3fce17fc07d7d96d.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/main-3fce17fc07d7d96d.js — 200 — 29.0 KiB — 32 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/pages/_app-f0d512f6f6b23e56.js — 200 — 98.3 KiB — 69 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/2edb282b-2f30d192c65ed0af.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/2edb282b-2f30d192c65ed0af.js — 200 — 24.5 KiB — 32 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/281-97afea134b70477e.js — 200 — 19.8 KiB — 45 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/148-b0d79dd01748959a.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/148-b0d79dd01748959a.js — 200 — 19.8 KiB — 47 ms — h2https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/16/thumb/6YsMTnRUe.jpg?crop=2490%3A1660%3B5%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=autoimg.buzzfeed.com/buzzfeed-static/st... https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/16/thumb/6YsMTnRUe.jpg?crop=2490%3A1660%3B5%2C0&downsize=307%3A*&fill=307%3A203%3Bcenter%2Ctop&output-format=auto&output-quality=auto — 200 — 8.9 KiB — 33 ms — h2https://img.buzzfeed.com/store-an-image-prod-us-east-1/KTKAah7Ih.png?crop=720%3A479%3B0%2C132&downsize=307%3A*&output-format=auto&output-quality=autoimg.buzzfeed.com/store-an-image-pro... https://img.buzzfeed.com/store-an-image-prod-us-east-1/KTKAah7Ih.png?crop=720%3A479%3B0%2C132&downsize=307%3A*&output-format=auto&output-quality=auto — 200 — 4.7 KiB — 34 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/794-338338bc25adb874.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/794-338338bc25adb874.js — 200 — 56.1 KiB — 39 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/195-ea3b21f79c39f9a7.jswww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/195-ea3b21f79c39f9a7.js — 200 — 4.5 KiB — 35 ms — h2https://www.buzzfeed.com/manifest.jsonwww.buzzfeed.com/manifest.json https://www.buzzfeed.com/manifest.json — 200 — 466 B — 7 ms — h2https://www.buzzfeed.com/static-assets/feed-ui/_next/static/chunks/822-de3d6cc0b9e1ab91.jswww.buzzfeed.com/static-assets/feed... 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25.7 KiB — 79 ms — h3https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 375 B — 94 ms — h2https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1gum.criteo.com/sid/json?origin=preb... https://gum.criteo.com/sid/json?origin=prebid&topUrl=https%3A%2F%2Fwww.buzzfeed.com%2F&domain=www.buzzfeed.com&cw=1&lsw=1 — 200 — 374 B — 126 ms — h2https://e01.atmtd.com/bidanalytics-event/json?mode=beacone01.atmtd.com/bidanalytics-event/js... https://e01.atmtd.com/bidanalytics-event/json?mode=beacon — 204 — 135 B — 347 ms — h2https://accounts.google.com/gsi/log?client_id=761451303051-cptuhojsap0trrfcapamqqj860t3cshu.apps.googleusercontent.com&as=cnYnCa612eIieodclBS1o4qMNvixIM2CQrsEmjjZTpc&bs=XtxgDLFkIVzJYLAZGPI9LcHWg3WWCP3QW9kXVeGG%2FeY&event=onetap.bottomSheet.prompt.apiCall&enable_itp_optimization=21accounts.google.com/gsi/log?client_... https://accounts.google.com/gsi/log?client_id=761451303051-cptuhojsap0trrfcapamqqj860t3cshu.apps.googleusercontent.com&as=cnYnCa612eIieodclBS1o4qMNvixIM2CQrsEmjjZTpc&bs=XtxgDLFkIVzJYLAZGPI9LcHWg3WWCP3QW9kXVeGG%2FeY&event=onetap.bottomSheet.prompt.apiCall&enable_itp_optimization=21 — 200 — 23 B — 55 ms — h3https://www.buzzfeed.com/static-assets/feed-ui/_next/static/images/favicon-7283b1607609d4bbd1d2b7a688d2eca8.icowww.buzzfeed.com/static-assets/feed... https://www.buzzfeed.com/static-assets/feed-ui/_next/static/images/favicon-7283b1607609d4bbd1d2b7a688d2eca8.ico — 200 — 8.7 KiB — 4 ms — h2https://pixiedust.buzzfeed.com/eventspixiedust.buzzfeed.com/events https://pixiedust.buzzfeed.com/events — 200 — 0 B — 101 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 6664ms · 1620KB · $88/mo
Unattributable
Other
Costly
Execution 1000ms
Transfer 0 KB
Monthly Cost $13/mo
www.buzzfeed.com
Other
Costly
Execution 856ms
Transfer 294 KB
Monthly Cost $11/mo
www.buzzfeed.com
Other
Costly
Execution 784ms
Transfer 42 KB
Monthly Cost $10/mo
www.buzzfeed.com
Other
Costly
Execution 636ms
Transfer 16 KB
Monthly Cost $8/mo
www.buzzfeed.com
Other
Costly
Execution 604ms
Transfer 20 KB
Monthly Cost $8/mo
micro.rubiconproject.com
Other
Costly
Execution 498ms
Transfer 164 KB
Unused 63%
Monthly Cost $7/mo
www.buzzfeed.com
Other
Costly
Execution 380ms
Transfer 152 KB
Unused 48%
Monthly Cost $5/mo
html-load.cc
Other
Costly
Execution 281ms
Transfer 130 KB
Unused 66%
Monthly Cost $4/mo
client.aps.amazon-adsystem.com
Other
Costly
Execution 217ms
Transfer 82 KB
Unused 61%
Monthly Cost $3/mo
tagan.adlightning.com
Other
Optional
Execution 188ms
Transfer 11 KB
Monthly Cost $2/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 185ms
Transfer 188 KB
Unused 72%
Monthly Cost $2/mo
tagan.adlightning.com
Other
Optional
Execution 169ms
Transfer 103 KB
Monthly Cost $2/mo
www.buzzfeed.com
Other
Optional
Execution 166ms
Transfer 98 KB
Unused 65%
Monthly Cost $2/mo
pagead2.googlesyndication.com
Other
Optional
Execution 162ms
Transfer 0 KB
Unused 65%
Monthly Cost $2/mo
www.buzzfeed.com
Other
Optional
Execution 161ms
Transfer 20 KB
Monthly Cost $2/mo
accounts.google.com
Other
Optional
Execution 94ms
Transfer 96 KB
Unused 71%
Monthly Cost $1/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 78ms
Transfer 34 KB
Monthly Cost $1/mo
www.buzzfeed.com
Other
Optional
Execution 72ms
Transfer 122 KB
Unused 65%
Monthly Cost $1/mo
www.buzzfeed.com
Other
Optional
Execution 70ms
Transfer 29 KB
Monthly Cost $1/mo
pub.doubleverify.com
Other
Optional
Execution 63ms
Transfer 18 KB
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • Unattributable adds 1000ms and costs ~$13/month
  • www.buzzfeed.com adds 856ms and costs ~$11/month
  • www.buzzfeed.com adds 784ms and costs ~$10/month
  • www.buzzfeed.com adds 636ms and costs ~$8/month
  • www.buzzfeed.com adds 604ms and costs ~$8/month
  • micro.rubiconproject.com adds 498ms and costs ~$7/month
  • www.buzzfeed.com adds 380ms and costs ~$5/month
  • html-load.cc adds 281ms and costs ~$4/month
  • client.aps.amazon-adsystem.com adds 217ms and costs ~$3/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

Unattributable takes 1000ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 856ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 784ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 636ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.buzzfeed.com takes 604ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

micro.rubiconproject.com takes 498ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

63% of micro.rubiconproject.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

www.buzzfeed.com takes 380ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

html-load.cc takes 281ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

66% of html-load.cc's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

client.aps.amazon-adsystem.com takes 217ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

61% of client.aps.amazon-adsystem.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

72% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

65% of www.buzzfeed.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

65% of pagead2.googlesyndication.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

71% of accounts.google.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

65% of www.buzzfeed.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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