SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks

5 PASS 1 REVIEW

Content Depth

536 words, Very Difficult

REVIEW

536 words, Very Difficult

Page has 536 words of content

Reading level: Very Difficult (grade 21)

Good depth

Reading level

Very Easy

Easy

Fairly Easy

Standard

Fairly Difficult

Difficult

Very Difficult

Grade 21

Text-to-HTML Ratio

5% text 95% HTML

4 KB / 72 KB

A+

Canonical URL

Properly configured

PASS

Properly configured

Canonical tag present

Got: https://www.cam.ac.uk/

Canonical is self-referencing

Canonical matches final URL after redirects

Canonical target returns 200

Canonical URL Configured

Page URL https://www.cam.ac.uk Canonical https://www.cam.ac.uk/ Match Self-referencing (correct) Target 200 ✓

Meta Tags

Title: 23 chars

PASS

Title: 23 chars

Page title is set

Got: University of Cambridge

Title is only 23 characters — consider expanding

Title and H1 have very different wording

Alignment helps users confirm they've reached the right page.

Title

"University of Cambridge"

23 characters Too short

Title: University of Cambridge

H1: Investing in

Match: Very different

Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+

Internal Links

38 internal, 39 external

PASS

38 internal, 39 external

38 internal links (49%)

97% of links use descriptive anchor text

38 internal / 39 external links

Link Distribution

49% internal (38) 51% external (39)

Anchor Text Quality

75 Descriptive 2 Generic

Most Linked Internal Pages

#	URL	Links
1	http://www.cam.ac.uk	2
2	/about-the-university/visiting-the-university?ucam-ref=global-footer	1
3	/about-the-university?ucam-ref=global-footer	1
4	#main-content	1
5	https://www.cam.ac.uk/research/news/new-computer-chip-material-inspired-by-the-human-brain-could-slash-ai-energy-use	1
6	/research/news?ucam-ref=global-footer	1
7	/about-this-site/terms-and-conditions?ucam-ref=global-footer	1
8	/news?ucam-ref=home-menu	1
9	/colleges-and-departments?ucam-ref=home-menu	1
10	/file/university-of-cambridge-launches-executive-and-professional-education	1

Top External Domains

Domain	Links
www.undergraduate.study.cam.ac.uk	8
www.postgraduate.study.cam.ac.uk	7
www.youtube.com	3
www.instagram.com	2
executiveprofessional.cam.ac.uk	2
www.alumni.cam.ac.uk	2
www.governanceandcompliance.admin.cam.ac.uk	1
www.cambridgestudents.cam.ac.uk	1
www.staff.admin.cam.ac.uk	1
www.information-compliance.admin.cam.ac.uk	1

A+

Image SEO

22 images, 22 descriptive filenames

PASS

22 images, 22 descriptive filenames

All images have descriptive filenames

22 descriptive

0 hash-based

0 generic

22 total

All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+

Schema Markup Audit

1 schema types detected

PASS

Detected schema types

CollegeOrUniversity json-ld

0/0 required

Hreflang

0 hreflang tags

INFO

0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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SEO

Detected schema types

Hreflang & Internationalization