Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DLandmark StructureAction9 landmarksFIX
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Learn more ▾ ▴
The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.
Source: WAI-ARIA / WCAG 2.4.1
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
FLink & Button QualityAction7 issue(s) across 125 links and 9 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://www.indexexchange.com/ | USA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/fr/ | Switch to FRA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/de/ | Switch to DEU | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/it/ | Switch to ITA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/es/ | Switch to ESP | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/en-au/ | Switch to AUS | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/en-gb/ | Switch to GBR | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/ja/ | Switch to JPN | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/ | Switch to CAN | img no alt | Add alt attribute to the image |
| https://app.indexexchange.com/ | Login | new tab | Add '(opens in new tab)' to text |
| https://app.indexexchange.com/ | Login | new tab | Add '(opens in new tab)' to text |
| https://www.indexexchange.com/ | USA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/fr/ | Switch to FRA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/de/ | Switch to DEU | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/it/ | Switch to ITA | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/es/ | Switch to ESP | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/en-au/ | Switch to AUS | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/en-gb/ | Switch to GBR | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/ja/ | Switch to JPN | img no alt | Add alt attribute to the image |
| https://www.indexexchange.com/ | Switch to CAN | img no alt | Add alt attribute to the image |
| https://events.indexexchange.com/index-a… | We're Excited to be at POSSIBL… | new tab | Add '(opens in new tab)' to text |
| https://events.indexexchange.com/index-a… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Index At Possible 2026 | |||
| https://www.indexexchange.com/2026/04/07… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Sell Side Decisioning Media Owners More Value Programmatic | |||
| https://www.indexexchange.com/2026/03/31… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Ais Impact Publishers | |||
| https://www.indexexchange.com/2026/03/26… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Programmatics Agentic Future Needs Stronger Foundation | |||
| https://app.indexexchange.com/ | UI Login | new tab | Add '(opens in new tab)' to text |
| https://kb.indexexchange.com/Home.htm | Knowledge Base | new tab | Add '(opens in new tab)' to text |
| https://api.indexexchange.com/reference | API | new tab | Add '(opens in new tab)' to text |
| https://pages.indexexchange.com/newslett… | SIGN UP | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/index-p… | Index Linkedin profile | new tab | Add '(opens in new tab)' to text |
| https://twitter.com/IndexExchange | Index Exchange Twitter profile | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/channel/UC5_ALD_… | Index Exchange Youtube profile | new tab | Add '(opens in new tab)' to text |
| https://www.instagram.com/indexexchange | Index Exchange Instagram accou… | new tab | Add '(opens in new tab)' to text |
| https://www.indexexchange.com/ | (empty) | empty | Add link text or aria-label |
| https://optout.aboutads.info/ | Opt Out | new tab | Add '(opens in new tab)' to text |
| https://optout.privacyrights.info/?c=1 | Do Not Sell or Share My Person… | new tab | Add '(opens in new tab)' to text |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
Links without text are announced as raw URLs by screen readers.
https://www.indexexchange.com/
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Generic link text like 'click here' doesn't describe the destination.
https://events.indexexchange.com/index-at-possible-2026 ("Learn more"); https://www.indexexchange.com/2026/04/07/sell-side-decisioning-media-owners-m… ("Read more"); https://www.indexexchange.com/2026/03/31/ais-impact-publishers/ ("Read more"); https://www.indexexchange.com/2026/03/26/programmatics-agentic-future-needs-s… ("Read more")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a[href="https://www.indexexchange.com/"]; a[href="https://www.indexexchange.com/fr/"]; a[href="https://www.indexexchange.com/de/"]; a[href="https://www.indexexchange.com/it/"]; a[href="https://www.indexexchange.com/es/"]; a[href="https://www.indexexchange.com/en-au/"]; a[href="https://www.indexexchange.com/en-gb/"]; a[href="https://www.indexexchange.com/ja/"]; a[href="https://www.indexexchange.com/"]; a[href="https://www.indexexchange.com/"] (+8 more)
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://app.indexexchange.com/; https://app.indexexchange.com/; https://events.indexexchange.com/index-at-possible-2026; https://app.indexexchange.com/; https://kb.indexexchange.com/Home.htm; https://api.indexexchange.com/reference; https://pages.indexexchange.com/newsletter-en?source=Website&Lead_Type=Don%27…; https://www.linkedin.com/company/index-platform; https://twitter.com/IndexExchange; https://www.youtube.com/channel/UC5_ALD_K0YIBiQWNrJW-HEA (+3 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
Icon-only buttons need an aria-label so screen readers can announce them.
button#hamburger-menu; button.search__button (#366 on page)
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Source: WCAG 2.1 SC 4.1.2
F404 Error PageActionSoft 404 detectedFIX
The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.
FWeb ManifestActionInvalid JSONFIX
Manifest contains invalid JSON.
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BFavicon & Branding4 icon(s) detectedREVIEW
CColor Contrast (Screenshot)Action20 text elements analyzed, 19 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
2 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Elevating ad tech to… | 11.32:1 | 3.0:1 | #FFFFFF | #034333 | Pass |
| h2 We’re a global sup… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Bringing more qualit… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 See what sets us apa… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 The latest from Inde… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Latest from the blog | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 We’re here to help | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Solutions | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Platform | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Resources | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Get in Touch | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 About | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h2 Customer Access | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h3 Streaming TV | 1.34:1 | 3.0:1 | #000000 | #012920 | Fail |
| h3 Inventory Packages | 1.32:1 | 3.0:1 | #000000 | #00281F | Fail |
| h3 Partners and Integra… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h3 Index Explains → | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h3 Innovators Unscripte… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h3 Our DEI&B Philosophy… | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
| h3 Candidate FAQs → | 1.85:1 | 3.0:1 | #000000 | #034333 | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
A+Heading Hierarchy48 headingsPASS
- H4 Exchange Standards
- H4 Products
- H3 Streaming TV
- H3 Inventory Packages
- H4 For Media Owners
- H4 For Media Buyers
- H4 Partners
- H3 Partners and Integrations
- H4 Learn
- H4 Connect
- H3 Index Explains →
- H3 Innovators Unscripted →
- H4 Our Company
- H4 Our Values
- H3 Our DEI&B Philosophy →
- H4 Working at Index
- H4 Open Roles
- H3 Candidate FAQs →
- H1 Elevating ad tech to exceptional standards
- H2 We're Excited to be at POSSIBLE 2026
- H2 We’re a global supply-side platform revolutionizing ad technology
- H2 Bringing more quality, efficiency, and transparency to every channel
- H2 See what sets us apart
- H3 Our vision is to deliver total market efficiency
- H3 Our team is changing ad tech for the better
- H2 The latest from Index Explains
- H3 Why Duration-Based Ad Measurement Matters for Streaming TV Publishers
- H3 Why Duration-Based Ad Measurement Matters for Streaming TV Publishers
- H3 Key Questions Media Owners Should Ask About Programmatic Curation
- H3 Key Questions Media Owners Should Ask About Programmatic Curation
- H3 Why Programmatic Efficiency Matters in the Age of AI
- H3 Why Programmatic Efficiency Matters in the Age of AI
- H3 Who’s Who in the Programmatic Brand Safety Landscape
- H3 Who’s Who in the Programmatic Brand Safety Landscape
- H3 Understanding Ad Fraud and How To Safeguard Your Campaigns
- H3 Understanding Ad Fraud and How To Safeguard Your Campaigns
- H2 Latest from the blog
- H3 Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
- H3 AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
- H3 Programmatic’s Agentic Future Needs a Stronger Foundation
- H2 We’re here to help
- H2 Solutions
- H2 Platform
- H2 Resources
- H2 Get in Touch
- H2 About
- H2 Customer Access
- H2 Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.
A+Alt Text QualityAll 32 images OKPASS
AForm Accessibility1 of 1 controls have issuesPASS
| Control | Type | Label | Method |
|---|---|---|---|
| s | search | (Type to search) | placeholder only |
Placeholder text disappears on focus and is not a reliable label.
<input type="search" name="s">
Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.
Learn more ▾ ▴
Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).
Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman
ALighthouse Accessibility AuditsScore 91/100 — 2 failing, 26 passedPASS
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Names and labels
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div#page > header#masthead > div.row > button#hamburger-menu div#page > header#masthead > div.row > button#hamburger-menu |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Index Linkedin profile div.menu-footer-social-links-container > ul#menu-footer-social-links > li#menu-item-2016222 > a |
Index Exchange Twitter profile div.menu-footer-social-links-container > ul#menu-footer-social-links > li#menu-item-2016237 > a |
Index Exchange Youtube profile div.menu-footer-social-links-container > ul#menu-footer-social-links > li#menu-item-2016223 > a |
Index Exchange Instagram account div.menu-footer-social-links-container > ul#menu-footer-social-links > li#menu-item-2016238 > a |
footer#colophon > div.site-info > div.p-0 > a.custom-logo footer#colophon > div.site-info > div.p-0 > a.custom-logo |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.